Exhibiting at FOOD INGREDIENTS CHINA 2025

Hubei Well-being Biotechnology Co., Ltd.（湖北康乐源生物科技有限公司）is a specialized biotechnology enterprise based in Qianjiang, Hubei Province, China, focused on the development and production of natural food colorants and functional food additives. The company combines advanced extraction techniques with traditional Chinese fermentation technologies to supply high-purity, plant-derived colorants for food, beverage, and nutraceutical applications.

Core Business and Product Offerings

Hubei Well-being Biotechnology is dedicated to producing natural pigments and bioactive ingredients that serve as clean-label alternatives to synthetic food additives. The company’s key product portfolio includes:

• Natural Colorants

  • Monascus Red: Fermented red pigment from Monascus purpureus
  • Safflower Yellow: Extracted from safflower petals
  • Gardenia Yellow / Blue / Black: Pigments derived from gardenia fruit
  • Radish Red: Sourced from anthocyanins in red radish
  • Sorghum Red: Traditional Chinese pigment from fermented sorghum
  • Cabbage Red: Anthocyanin pigment extracted from red cabbage
  • Lac Color: Natural insect-based pigment (lac resin)

• Functional Additives

  • Plant Sterol Ester: Cholesterol-lowering compound used in health foods and dairy applications

These pigments are used in a variety of food categories, including beverages, dairy, confectionery, baked goods, sauces, and functional supplements.

Manufacturing Capabilities and Technical Strength

The company operates a vertically integrated facility with advanced capabilities in:

• Solvent-free extraction
• Fermentation-based pigment production
• Color stability enhancement
• Spray drying and encapsulation

Their processes are optimized for preserving the stability of natural colorants across pH, light, and temperature conditions, ensuring consistent performance in processed food systems. Products are available in both liquid and powder form, allowing application flexibility across diverse formulations.

Certifications and Compliance

Although detailed certifications are not publicly disclosed, Hubei Well-being adheres to:

• China’s GB Food Additive Standards
• Good Manufacturing Practices (GMP)
• Hygienic production licenses for food-grade colorants
• Export-ready protocols supporting CIQ and regional regulatory documentation

The company is actively working towards obtaining international certifications such as ISO 22000, FSSC, and HALAL to expand into more regulated export markets.

Export and Market Reach

The company primarily serves the domestic market but has been increasingly targeting international clients in Asia and the Middle East. Based on trade data and industry listings:

• Top Exported Products: Monascus Red, Safflower Yellow, Gardenia Blue
• Primary Export Destinations: Southeast Asia (Thailand, Vietnam), South Asia (India, Bangladesh), and Middle Eastern countries
• Packaging Formats: 1kg aluminum foil bags, 25kg fiber drums, custom OEM labeling for B2B clients
• Annual Export Volume Estimate: 100–150 metric tons of pigment ingredients

Their natural pigments are especially well-received by manufacturers of clean-label products, herbal beverages, and traditional food products looking to avoid synthetic colors.

Target Industries and Applications

Hubei Well-being’s ingredients are widely used in:

• Functional drinks and herbal teas
• Yogurt and plant-based dairy alternatives
• Jelly, gummies, and fruit preparations
• Meat products (color stabilization and natural enhancement)
• Nutraceutical powders and capsules

The demand for plant-based, non-toxic, and allergen-free colorants is driving the company’s expansion into health-focused product segments.

Research and Innovation

Led by founder and bioprocess specialist Zhang Qiwu, the company’s R&D division focuses on:

• Increasing color retention in varying food matrices
• Enhancing water and oil solubility for different food applications
• Developing pH-adaptive colorants for beverage innovation
• Expanding into functional pigment blends with added antioxidant or health-promoting effects

Hubei Well-being has cooperated with academic institutions to explore sustainable sourcing and environmentally friendly processing technologies.

Strategic Direction and Future Outlook

To address the global shift toward natural food ingredients, the company is executing a multi-pronged development plan:

• Establishment of international distributor networks in emerging markets
• Investment in fermentation innovation to improve yield and reduce cost of natural pigments
• Entry into cosmetic-grade colorants and pharmaceutical coatings
• Expansion of production capacity by 30% over the next two years to meet growing export demand

As the natural colorant market grows globally due to consumer demand for clean labels, Hubei Well-being Biotechnology Co., Ltd. is positioned as a reliable and innovative supplier of plant-derived, food-safe pigments and functional additives.