Exhibiting at Thaifex - Anuga Asia 2025

Hubei Xiaohu Duck Food Co., Ltd., headquartered in Jingzhou, Hubei Province, China, is a renowned manufacturer and retailer of ready-to-eat marinated duck and poultry snacks. Operating under the brand Xiaohu Duck, the company is one of China’s leading producers of traditional and spicy duck delicacies, with a growing presence in international markets.

Company Overview

Established with a commitment to preserving and promoting traditional Hubei-style braised snack foods, Hubei Xiaohu Duck Food Co., Ltd. has developed a vertically integrated operation spanning research and development, raw material sourcing, automated production, retail distribution, and export. The company is based in Jingzhou—a historical and cultural center in Hubei province widely recognized for its signature duck delicacies.

Core Business Activities

Xiaohu Duck specializes in:

• Marinated Poultry Snacks: Duck wings, duck feet, duck necks, duck tongues.
• Vegetable Snacks: Pickled and spiced lotus root, kelp knots, etc.
• Retail and Distribution: Own-branded retail outlets and regional distribution.
• Export of vacuum-packed and preserved duck products.

The company is highly active in R&D and continuously innovates new flavor profiles and product formats to cater to evolving consumer tastes.

Product Range

The Xiaohu Duck portfolio includes:

• Duck Snacks
  • Spicy Duck Wings
  • Boneless Duck Feet
  • Marinated Duck Neck
  • Duck Tongue
  • Whole Roasted Duck
• Chicken Snacks
  • Boneless Chicken Feet
• Vegetable Snacks
  • Spicy Marinated Lotus Root
  • Braised Kelp Strips
• Combo Packs
  • Gift boxes and snack assortments

Products are primarily vacuum-packed for long shelf life and distributed through Xiaohu Duck’s branded stores, supermarkets, and e-commerce platforms.

Specialization and Unique Selling Proposition (USP)

• Authentic Hubei Flavor: Traditional slow-braising and marination techniques with proprietary spice blends.
• Convenience-Ready Products: Shelf-stable and vacuum-sealed for portability and on-the-go snacking.
• Integrated Supply Chain: In-house control of raw poultry processing, production, packaging, and distribution.
• Expanding Retail Network: Over 300 retail outlets across China and growing e-commerce sales channels.

These factors make Xiaohu Duck a dominant player in the regional snack food segment with expanding national influence.

Financial Strength

Though not publicly listed, Hubei Xiaohu Duck Food Co., Ltd. has reported substantial growth through:

• Continuous retail expansion.
• E-commerce partnerships with platforms like JD.com and Tmall.
• High-volume production capacity estimated to exceed 50 tons of finished products per day.

The company's growth trajectory and retail network imply a stable financial foundation reinforced by high consumer demand.

International Shipments

According to trade data platforms:

• Xiaohu Duck products have reached export destinations including Hong Kong, Singapore, Malaysia, and select markets in North America.
• Export products focus on vacuum-sealed spicy duck wings, boneless duck feet, and snack assortments.
• Export volumes are still in early growth phases, averaging 5–10 containers per quarter based on seasonal promotions.

The company has tailored product packaging and labeling to comply with international food safety and import regulations.

Target Market

The company targets:

• Urban youth and office workers seeking spicy, protein-rich snacks.
• Overseas Chinese and Asian consumers familiar with Chinese regional cuisine.
• Retail partners and foodservice distributors in Asia-Pacific and North America.
• Online consumers via cross-border e-commerce platforms.

Production and Operational Capabilities

The main production facility in Jingzhou is equipped with:

• Automated vacuum-packing systems.
• Cold chain logistics support.
• Cooking and braising stations with proprietary seasoning equipment.
• In-house flavor labs and microbiological testing facilities.

This infrastructure enables high-speed, hygienic processing and a broad SKU range, fulfilling orders at scale while maintaining traditional cooking standards.

Certifications and Compliance

The company complies with major Chinese food safety and quality protocols and is reported to hold:

• HACCP Certification
• ISO 22000 Food Safety Management System
• QS Mark (China's quality safety certification)
• Halal Certification for select export markets

Such certifications position Xiaohu Duck products for broader international market entry.

Customer Feedback

Customer feedback through social media platforms and e-commerce reviews indicates:

• High satisfaction with the flavor authenticity and spiciness level.
• Appreciation for product convenience and packaging.
• Occasional feedback for reducing saltiness and improving nutritional balance.

The brand maintains an active presence on WeChat and Facebook, where it engages with loyal fans and provides product education.

Achievements

• Operates over 300 retail stores under the Xiaohu Duck brand across China.
• Featured in CCTV culinary documentaries highlighting Hubei food culture.
• Recognized as a "Famous Brand of Hubei Province" by regional government bodies.
• Participated in China Food Expo and regional trade events promoting Hubei cuisine.

Hubei Xiaohu Duck Food Co., Ltd. continues to lead China’s traditional duck snack segment, combining regional culinary heritage with industrial-scale food production and modern retail strategy.