Hubei Zixin Biological Technology Co., Ltd. (湖北紫鑫生物科技有限公司) is a specialized manufacturer and innovator in the field of natural food colorants, headquartered in Huangshi, Hubei Province, China. The company has established itself as a trusted supplier of plant-based pigment extracts for use in food, beverage, nutraceutical, and cosmetic industries. With a core emphasis on clean-label, non-synthetic color solutions, Zixin Bio integrates agricultural processing, biotechnology, and sustainable manufacturing into its product offering.
Company Overview
Founded with a vision to replace artificial colorants with safe, natural alternatives, Hubei Zixin leverages regional crop resources and proprietary extraction technologies to deliver high-purity colorant ingredients. The company specializes in the research, development, and industrial-scale production of anthocyanin- and carotenoid-rich extracts derived from vegetables, tubers, and fruits.
Core Product Portfolio
1. Black Carrot Color
- Source: Anthocyanins extracted from black carrots
- Application: Beverages, jams, ice creams, dairy products, candies
- Properties:
- Heat and light stable under acidic conditions
- Violet to deep purple hue, depending on pH
- Formats: Liquid and powder
2. Purple Sweet Potato Color
- Source: Purple sweet potato (Ipomoea batatas)
- Application: Confectionery, jellies, yogurts, snacks, pet foods
- Features:
- Rich in natural anthocyanins
- Offers antioxidant benefits
- Water-soluble and stable in a wide pH range
3. Gardenia Yellow
- Source: Extract from gardenia fruit (Gardenia jasminoides)
- Application: Bakery, soft drinks, instant noodles, seasoning powders
- Color Profile: Bright yellow to orange depending on concentration
- Advantages:
- Approved by regulatory bodies in Asia
- Alternative to synthetic yellow dyes like tartrazine
4. Beet Red Juice Concentrate
- Source: Beta vulgaris (beetroot)
- Application: Meat products, beverage blends, cereals, sauces
- Functional Benefits:
- Adds vibrant red coloration and natural sweetness
- Contains betalains with antioxidant activity
- Format: Juice concentrate, typically with 65–70 brix solids
R&D and Technological Capabilities
Hubei Zixin operates a modern R&D center focused on:
- Solvent-free and water-based extraction technologies
- Stability improvement of natural pigments against oxidation, pH shifts, and light
- Encapsulation and powderization technologies to enhance dispersibility and shelf life
The company collaborates with academic institutions and agri-tech institutes to advance innovation in natural pigment processing.
Manufacturing & Quality Control
- Automated extraction and concentration lines
- Spray-drying and blending units for powder formulation
- Dedicated cleanroom packaging facilities
- GMP-compliant production lines for food-grade ingredients
Each production batch undergoes strict quality testing including:
- Color value and concentration analysis
- Residual solvent testing
- Microbial control and heavy metal screening
Market Reach and Export Performance
Hubei Zixin Bio exports its products to more than 30 countries, including:
- United States
- Japan
- South Korea
- Germany
- United Arab Emirates
Key export formats include:
- 1kg to 25kg vacuum-sealed packaging
- Bulk liquid drums for beverage and industrial applications
Trade and export databases indicate:
- Regular high-volume shipments of black carrot color and beetroot concentrate
- Client base includes natural beverage brands, functional food formulators, and color system suppliers
Certifications and Regulatory Compliance
The company complies with international and domestic food safety regulations:
- ISO 9001: Quality Management System
- ISO 22000: Food Safety Management
- HACCP Certification
- Halal and Kosher certifications for global market access
- Products meet China GB Standards and can be formulated to comply with FDA and EFSA requirements upon request
Application Industries
Zixin's natural colorants are used by:
- Beverage manufacturers (RTDs, juices, flavored waters)
- Confectionery and bakery brands
- Dairy and yogurt processors
- Pet food companies
- Nutraceutical and herbal supplement producers
The company supports both direct-use products and customized color systems integrated into client-specific formulations.
Competitive Advantages
- Specialized in plant-based, high-stability natural pigments
- Vertical integration from raw material sourcing to extraction
- Strong R&D and customization services
- Competitive cost positioning due to local crop base and efficient processes
- Proven international export capability
Client Support and Customization
Zixin provides:
- Technical formulation assistance
- Color matching and sensory performance testing
- Private-label and OEM services
- Document support for international registrations and compliance audits
Summary
Hubei Zixin Biological Technology Co., Ltd. stands at the forefront of China's natural colorant industry, delivering science-backed, sustainable, and safe pigment solutions to a global customer base. Its commitment to clean-label innovation, production excellence, and functional ingredient development positions it as a strategic partner for forward-looking food and beverage companies.
