Exhibiting at Thaifex - Anuga Asia 2025

Hueza Bakery, based in Muntinlupa, Metro Manila, Philippines, is a premier artisan bakery brand that has quickly gained recognition for its handcrafted gourmet crisps. Founded and managed by Kat Villar Valdehueza, the company is driven by a mission to innovate traditional Filipino and Western-inspired baked goods using premium ingredients and artisanal techniques.

Core Business

Hueza Bakery specializes in the manufacture and retail of gourmet crisps, positioning itself as a premium snack brand within the bakery segment. With an emphasis on fine textures and sophisticated flavor profiles, the company bridges the gap between everyday snacking and gourmet indulgence. The bakery operates both direct-to-consumer and export-oriented business models, delivering freshly baked products to local clients while simultaneously penetrating international markets.

Product and Service Offerings

Hueza’s product portfolio includes a range of crisp-based baked items, known for their delicate thinness, rich flavors, and natural ingredients:

• Brownie Almond Crisps – Thin, crispy chocolate crisps blended with slivered almonds.
• Lengua de Gato Crisps – A modern, crispier take on the classic Filipino butter cookie.
• Oatmeal Almond Crisps – Light, crispy snacks infused with hearty oatmeal and almonds.
• Toffee Macadamia Crisps – Sweet and buttery crisps with macadamia nuts and a touch of toffee.

Each product is handcrafted in small batches and contains no preservatives or artificial flavorings, ensuring quality and freshness.

Specialization and Core USP

Hueza Bakery's unique selling proposition lies in the fusion of traditional flavors with modern, minimalist baking techniques, producing ultra-thin crisps that deliver high-quality snacking with a refined presentation. Their products are:

• All-natural and preservative-free
• Handmade in small batches
• Shelf-stable and export-friendly
• Packaged with a minimalist, eco-conscious design

This commitment to craftsmanship and quality appeals to health-conscious consumers and boutique retailers both in the Philippines and abroad.

Financials

As a growing small business, Hueza Bakery operates as a privately held enterprise. Though precise revenue figures are undisclosed, the brand's increasing online presence and consistent participation in food expos signal sustained financial growth and market expansion, particularly in upscale food retail and direct-to-consumer channels.

Shipment Data

Hueza Bakery has initiated export activities targeting Asian markets and has begun sampling to U.S. and European distributors. According to trade visibility data:

• Over 30 sample and micro-shipments completed since 2023.
• Average shipment volume ranges from 5 to 50 kg, typical of gourmet niche food exporters.
• Export formats include retail-ready packs and bulk orders for specialty grocery chains.

The brand’s products are frequently seen at Filipino food trade events, supporting growing interest from international buyers.

Target Market

Hueza Bakery caters primarily to:

• Affluent urban consumers
• Boutique food retailers
• Corporate gifting companies
• Export markets seeking artisanal Filipino goods

Their audience includes both local and overseas customers looking for elegant, healthy, and flavorful snack options.

Capabilities

• In-house R&D and small-scale production kitchen.
• Responsive inventory and batch production system.
• Flexible packaging customization for B2B partners.
• Fulfillment logistics support for both local and overseas orders.

Hueza Bakery’s scalable production and tight quality control make it a flexible and reliable supplier in the premium baked goods segment.

Certifications and Compliance

• All products manufactured in a DOH-registered commercial kitchen.
• Compliance with local food safety and labeling regulations.
• Ongoing documentation for FDA and export certification requirements as the company scales.

Customer Testimonials

Customer praise from boutique food retailers and online buyers includes:

• “Elegant packaging and truly delicious crisps. We reorder every month.”
• “Love the Brownie Almond Crisps—light, crisp, and just sweet enough.”

Such feedback, featured across online store reviews and TikTok videos, has bolstered Hueza’s brand identity as a go-to for stylish, quality snacks.

Major Achievements

• Selected for IFEX Philippines 2023 and 2025, showcasing top Filipino artisanal products.
• Featured in Real Food PH, a sustainable grocery platform.
• Developed a growing customer base through TikTok marketing and direct web sales.
• Successfully scaled product offerings from a home kitchen to a certified commercial facility in under two years.

Hueza Bakery continues to shape a niche in the global bakery landscape through dedication to craft, sustainability, and cultural innovation.