Exhibiting at Thaifex - Anuga Asia 2025

Hueza Bakery is a proudly Filipino-owned premium bakery brand based in Metro Manila, Philippines, specializing in artisanal crisps and snack products. Founded by Kat Villar Valdehueza, the company has carved a unique niche in the gourmet snack industry by offering handcrafted, high-quality baked goods that blend traditional Filipino flavors with modern culinary techniques.

Core Business

Hueza Bakery focuses on the production of oven-baked crisps that emphasize both taste and texture. Its signature offerings include the Brownie Almond Crisps, Oatmeal Almond Crisps, Lengua de Gato Crisps, and Toffee Macadamia Crisps. These products are handcrafted in small batches using premium local and imported ingredients, ensuring both consistency and quality.

Product and Service Offerings

Hueza Bakery’s product lineup includes:

• Brownie Almond Crisps – Rich, thin brownie slices layered with roasted almonds.
• Oatmeal Almond Crisps – Light, healthy crisps infused with rolled oats and almond slivers.
• Lengua de Gato Crisps – A twist on a Filipino classic, baked to crisp perfection.
• Toffee Macadamia Crisps – Buttery crisps with hints of caramel and whole macadamias.

These products are packaged in premium resealable pouches and are available for both retail and bulk orders, catering to local and export markets.

Specialization and Core USP

Hueza Bakery’s core differentiator lies in its commitment to artisanal baking with a premium finish. Unlike mass-produced snack items, each batch is crafted with meticulous care, featuring:

• Handmade baking processes
• Premium, often locally sourced ingredients
• Zero preservatives
• Elegant, eco-conscious packaging

The brand appeals to discerning consumers who value both taste and presentation, making it a favored gift item and gourmet snack.

Financials and Growth Trajectory

While Hueza Bakery is a privately held company and does not publicly disclose its financials, the brand’s rapid rise in the Philippine food scene is evident through its growing retail presence and participation in major expos. According to local retail insights and expo interviews, the company has seen year-over-year sales growth in double digits since 2022, largely driven by:

• Strategic distribution through artisanal markets and online platforms
• Growing demand for high-end, locally made snacks
• High repeat purchase rates attributed to product quality

Export and Shipment Data

Hueza Bakery has begun scaling internationally through trade fairs such as IFEX Philippines and the Philippine Food Expo. Based on shipping intelligence from platforms like ImportYeti and Trademo, the company completed multiple sample exports to the United States and Singapore in 2024. Initial exports are valued under USD 25,000 but mark the beginning of the company’s strategic export development roadmap.

Target Market

Hueza Bakery targets:

• Affluent urban consumers in Metro Manila and other key cities
• Export buyers looking for premium Filipino snack goods
• Corporate and gift buyers interested in curated, artisanal snacks
• Health-conscious individuals preferring baked over fried snacks

Capabilities

• Production: Small-batch, scalable artisanal baking with capacity to fulfill export-grade orders.
• Customization: Ability to produce private-label crisps for corporate clients.
• Distribution: Direct-to-consumer sales via social media, online platforms, and trade fair networks.
• R&D: In-house recipe development with product innovation scheduled biannually.

Certifications and Compliance

Hueza Bakery maintains compliance with the Department of Trade and Industry (DTI) registration requirements and Food and Drug Administration (FDA) licensing standards in the Philippines. The company is currently in the process of securing Halal and HACCP certifications to enable further expansion into Southeast Asia and the Middle East.

Customer Testimonials

“Hueza Bakery’s crisps are unlike anything else on the market. They’re rich, satisfying, and beautifully packaged—a staple in our corporate gift baskets.”
— Regina Santos, Procurement Head, Boutique Gifting Co.

“The Toffee Macadamia Crisps were the crowd favorite at our food tasting expo. We sold out in two days.”
— Jason Lim, Export Buyer, Singapore

Major Achievements

• Top Feature at the Philippine Food Expo 2025
• Selected Participant at IFEX Philippines 2025
• Brand Endorsements by local food influencers with a combined reach of over 500K followers
• Packaging Design Recognition by a local design council for innovation in eco-friendly food packaging

Hueza Bakery continues to elevate Filipino bakery goods to a global level, blending passion, precision, and pride in every crisp it produces.