Exhibiting at VIV Asia 2025

Hummingbird Publishing Group is a prominent publishing and event organization company headquartered in Riyadh, Saudi Arabia, with a growing footprint across the Middle East and Africa (MEA) region. With a strategic focus on agriculture, poultry, livestock, and food production, the company serves as a vital information conduit for industry professionals, investors, researchers, and policymakers.

Core Business and Publications

The core operations of Hummingbird Publishing Group revolve around the creation and dissemination of specialized journals that cater to critical sectors within the food and agricultural industries. Its portfolio includes:

• AgrifutureMea:

  • A comprehensive journal that covers agriculture, horticulture, aquaculture, food processing, and sustainability practices in the MEA region.
  • Distributed to a readership comprising farmers, agro-industrialists, government stakeholders, and researchers.
  • Features articles, case studies, interviews, and innovations in agricultural technologies and practices.

• PLMEA (Poultry & Livestock Middle East and Africa):

  • Dedicated to the poultry and livestock industries with insights into animal health, genetics, feed, processing, and equipment.
  • Read by veterinarians, poultry farm managers, nutritionists, and industry suppliers.

• Saudi Poultry Magazine:

  • A focused publication targeting the rapidly growing Saudi poultry sector.
  • Addresses issues such as local production trends, government food security programs, supply chain innovations, and disease management.

These publications are known for their in-depth reporting, technical articles, expert interviews, and region-specific analysis, contributing to sectoral awareness and knowledge dissemination.

Target Market and Audience

Hummingbird Publishing Group’s content and events are curated for a highly specialized professional audience, including:

• Agribusiness leaders and C-level executives
• Poultry and livestock producers
• Agricultural equipment and feed manufacturers
• Veterinary professionals and researchers
• Food policy makers and regulatory bodies
• Government institutions and development agencies

The company plays a pivotal role in bridging knowledge gaps across value chains in MEA agriculture and food systems.

Events and Industry Engagement

In addition to its publishing arm, Hummingbird is active in organizing and supporting industry events that promote business networking and sector advancement:

• Exhibitions & Trade Shows: Participates in and sponsors key regional expos such as Saudi Agriculture and Agro-Food events across the Gulf.
• Workshops & Seminars: Hosts targeted discussions on poultry nutrition, food safety, animal welfare, and agri-innovation.
• Collaborative Platforms: Facilitates forums that bring together stakeholders from government, private sector, and academia to explore sustainable agri-development.

These events help amplify the reach and impact of the company’s editorial work, turning insights into actionable collaboration.

Regional Impact and Distribution

• Geographic Reach: Distributed across 15+ countries in the Middle East and Africa, including Saudi Arabia, UAE, Egypt, Kenya, Nigeria, and South Africa.
• Readership Base: An estimated 50,000+ professionals across digital and print subscriptions.
• Language Availability: Primarily in English, with selective Arabic content to serve local demographics.

Capabilities and Strengths

• Content Excellence: High editorial standards maintained by experienced journalists and industry experts.
• Sectoral Knowledge: Deep expertise in agriculture, livestock, and food industries with regionally tailored insights.
• Market Connectivity: Extensive database and network of industry contacts across MEA.
• Brand Positioning: Recognized as a go-to source for professional agribusiness knowledge and policy analysis in the region.

Recognition and Industry Role

Hummingbird Publishing Group is acknowledged as one of the few niche-focused publishers in the MEA agribusiness media landscape. It is a trusted name among:

• Government agencies supporting food security and self-sufficiency
• Multinational agricultural companies seeking to enter or expand in the region
• NGOs and developmental institutions engaged in sustainable agriculture

By providing consistent, credible, and strategic content, the company significantly contributes to the modernization and development of agricultural industries across the region.