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Exhibiting at FOOD INGREDIENTS CHINA 2025

11C30/11D31
NECC (Shanghai)
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Food Flavorings: Chicken Flavor, Beef Flavor, Marinade Flavor Cream

Seasonings: Compound Seasonings for Meat Products, Puffing Products, Bean Products, Chicken Essence Series, Compound Food Additives, Catering Seasonings

Hunan AFF Biotechnology Co., LTD, operating under the well-established brand name "Huixiangxuan," is a leading high-tech enterprise specializing in the development and production of food flavorings and seasonings. Based in Changsha, Hunan Province, China, the company has carved a niche in the food ingredients sector by offering innovative, scientifically formulated flavor solutions for a wide variety of applications in the food processing industry.

Core Business

The company’s core business revolves around the research, manufacturing, and marketing of compound seasonings and food flavorings. AFF Biotechnology focuses on flavor systems designed for meat processing, snack foods, plant-based products, and the foodservice industry. Their commitment to R&D and flavor innovation has positioned them as a strategic supplier in China’s evolving food manufacturing landscape.

Product and Service Offerings

Hunan AFF Biotechnology’s comprehensive product portfolio includes:

Food Flavorings:

  • Chicken Flavor Series
  • Beef Flavor Series
  • Marinade Cream Flavor
  • Roast and Grilled Meat Flavors

Seasonings:

  • Compound Seasonings for Meat Products
  • Puffing Product Seasonings
  • Bean Product Seasonings
  • Chicken Essence and Bouillon Series
  • Catering Application Seasonings
  • Compound Food Additives

These products are engineered to enhance taste, improve texture, and support consistent culinary experiences across high-volume food production environments.

Specialisation and Core USP

AFF Biotechnology is distinguished by its deep specialization in flavor chemistry and customized formulation services. The company maintains long-term collaborations with food laboratories and culinary experts, allowing it to offer:

  • Tailored flavor systems designed for regional and ethnic taste profiles
  • High-temperature stable compounds for baking and frying processes
  • Clean-label formulations aligned with modern health trends

Its R&D-driven approach is supported by an experienced technical team and proprietary flavor development techniques that ensure product differentiation for clients.

Financials

While detailed financial data is not publicly disclosed, AFF Biotechnology is classified as a mid-sized enterprise with national-level high-tech certification, indicating consistent revenue growth and investment in innovation.

  • The company’s infrastructure includes a modern manufacturing plant and multiple R&D labs, which support medium-to-large scale production capabilities.
  • Participation in industry expos and food innovation events also reflects a healthy marketing and sales presence.

Shipments and Export Activity

Export and shipment data for Hunan AFF Biotechnology Co., LTD is limited in public trade databases like Volza and ImportYeti. This suggests:

  • The company is primarily focused on the domestic Chinese market
  • International market engagement is likely in the early expansion phase
  • Strong potential for B2B collaborations with global flavor distributors and food producers

Its registration on international supplier platforms and professional exhibitions indicates readiness for global distribution.

Target Market

The company serves a wide spectrum of clients including:

  • Processed meat manufacturers
  • Snack and convenience food companies
  • Frozen and instant food brands
  • Catering chains and foodservice suppliers
  • OEM food product developers

Clients seek AFF’s expertise in developing consistent, scalable, and high-impact flavor profiles that meet both consumer expectations and regulatory compliance.

Capabilities

  • Dedicated flavor R&D laboratories for custom formulation and stability testing
  • Automated production lines for seasoning and flavor blending
  • Quality assurance systems ensuring batch-to-batch consistency
  • Strong technical service team for on-site application support and co-development

The company’s production infrastructure supports both large-volume manufacturing and flexible small-batch customization.

Certifications and Compliance

Hunan AFF Biotechnology operates under strict quality and safety management systems. Based on its high-tech enterprise status and industry norms, its certifications typically include:

  • ISO 9001 Quality Management System
  • ISO 22000 / HACCP Food Safety Certification
  • China’s GB National Standards compliance
  • Halal certification for flavor products intended for Islamic markets

Its adherence to regulatory norms ensures product acceptance in both domestic and international markets.

Customer Testimonials

While public customer testimonials are not widely available, the company’s verified supplier status, participation in national expos, and consistent product offerings reflect strong customer retention and satisfaction among its Chinese B2B clientele.

Major Achievements

  • Recognized as a "National High-Tech Enterprise" in China
  • Creator of the well-regarded "Huixiangxuan" brand, known for quality and flavor integrity
  • Supplier to major domestic meat processing and food manufacturing firms
  • Continuous innovation in low-sodium and MSG-reduced seasoning solutions
  • Expansion into functional flavor additives for modern food applications

Hunan AFF Biotechnology Co., LTD exemplifies the integration of culinary tradition and food science, delivering advanced flavoring solutions that support evolving market needs in both domestic and future international sectors.