Product Offerings
Product Categories:
fruits and vegetables
Products:
Fresh fruit wholesale and retail: various fruits, dried fruit, nuts; e‑commerce and chain stores; cold chain logistics
Hunan Greenery Fruit Co., Ltd. is a major integrated fruit supply chain enterprise headquartered in Changsha, Hunan Province, China. Founded in 1997, the company has evolved into one of Central China's most influential fruit retail and distribution groups. With a network spanning wholesale markets, modern retail chains, and a robust cold chain logistics system, Greenery Fruit has become a trusted brand for fresh produce across southern and central China.
Core Business and Activities
Hunan Greenery Fruit's core operations encompass:
- Fruit Retail Chains: Operating more than 400 self-owned and franchised stores under the "Greenery Fruit" brand across Hunan, Hubei, Jiangxi, and Guangxi provinces.
- Wholesale Distribution: Supplying fresh fruits, dried fruits, and nuts to wholesale markets and institutional buyers.
- E-commerce Sales: Multi-channel digital presence through platforms like JD.com and Meituan with direct-to-customer fruit delivery services.
- Cold Chain Logistics: Fully owned logistics systems with refrigerated transport and warehousing to ensure end-to-end freshness.
Specialisation and USP
Greenery Fruit has built its competitive advantage on:
- End-to-End Cold Chain System: From orchard sourcing to point-of-sale, their temperature-controlled logistics guarantee optimal freshness.
- Regional Brand Recognition: “Greenery Fruit” is one of Hunan’s most well-known retail fruit brands with over 20 years of customer trust.
- Diversified Sales Channels: Integration of physical stores, online delivery, and wholesale supply ensures consistent revenue streams.
- Global Sourcing Capabilities: Imports fruits from countries like Thailand, Chile, Vietnam, and New Zealand while supporting domestic orchard partnerships.
Financial and Operational Insights
Though exact financials are undisclosed, available industry data and company reports indicate:
- Annual revenue estimated over ¥1 billion RMB (approx. USD 140 million) based on retail footprint and e-commerce volumes.
- Handles more than 200,000 tons of fruit annually through its distribution network.
- Employs over 2,000 staff across retail, logistics, sourcing, and operations.
- Operates multiple cold storage facilities and a central warehousing hub in Changsha, with satellite distribution centers in three other provinces.
International Trade and Sourcing
Hunan Greenery Fruit is both an importer and domestic supplier. The company sources:
- Imported fruits: Durian, mangosteen, dragon fruit, kiwifruit, cherries, and citrus from Thailand, Vietnam, New Zealand, and South America.
- Domestic fruits: Apples, oranges, pears, grapes, and melons from major producing provinces including Shaanxi, Yunnan, and Guangxi.
The company's trading arm collaborates with overseas growers and import agencies to ensure year-round product availability and seasonal freshness.
Target Market
Greenery Fruit’s customer base includes:
- Urban retail consumers via physical chain stores and e-commerce
- Supermarket chains and convenience stores
- Online shoppers through JD.com, Meituan, and community group buying
- Hotels, restaurants, and institutional buyers
- Independent retailers and fruit shops via wholesale channels
Capabilities
- Direct farm sourcing and supply contracts
- Fresh produce quality inspection and grading
- Full-suite cold chain logistics with last-mile delivery
- Retail branding, store operations, and franchising model
- B2B wholesale supply coordination
Certifications and Compliance
The company adheres to national food safety and quality regulations:
- China HACCP certification for food safety
- ISO 9001 Quality Management System (for logistics and warehouse ops)
- Participation in the China Fresh Produce Traceability System
- Local inspection and quarantine bureau approvals for imported fruit handling
Customer Testimonials
“Greenery Fruit’s quality and packaging rival top-tier supermarket chains. Their delivery service during peak season remains dependable.”
— Customer review on JD.com
“As a franchisee, I value their support, training, and supply chain efficiency. It’s a model built for sustainable growth.”
— Franchise Store Owner, Hunan
Major Achievements
- Operates over 400 retail outlets across 4 provinces in China
- Built a complete cold chain logistics system from farm to consumer
- Recognized as a Top 10 Agricultural Industrialization Enterprise in Hunan Province
- Featured in Hunan Provincial Key Retail Enterprise List
- Formed strategic partnerships with international fruit exporters for seasonal imports
- Established one of the region’s most advanced digital retail and distribution platforms for fresh produce
Hunan Greenery Fruit Co., Ltd. stands at the forefront of China's modern fresh fruit industry, combining traditional wholesale expertise with modern retail innovation. Its robust supply chain, diversified operations, and customer-centric model continue to make it a dominant player in China’s rapidly growing fresh produce sector.