HYT Food Industries Sdn Bhd, operating under the flagship brand Casahana, is a renowned Malaysian manufacturer and exporter specializing in premium baked goods. Established in 2002 and headquartered in Shah Alam, Selangor, the company has built a strong reputation in the food and beverage sector, especially for its creative and high-quality mooncakes and festive offerings. The company is helmed by Ms. Olivia Tay Bee Kwee, whose leadership has been instrumental in driving the brand’s innovative ethos.
Core Business
HYT Food Industries focuses on the development, manufacturing, and global distribution of baked pastries, cookies, cakes, and mooncakes. With over two decades of experience, the company has successfully merged traditional Chinese baking techniques with modern innovation, creating unique offerings that cater to diverse palates across international markets.
Product and Service Offerings
The company’s product portfolio includes:
- Mooncakes: Musang King Lava, Royale Osmanthus, Mocha Lava, Pure Lotus (No Sugar Added), Low Sugar White Lotus (1 & 2 yolks).
- Cookies: Cheesy Pineapple Ball, Oat & Bran, Soft Peanut, Chocolate Pistachio, Cappuccino Almond, Pineapple Tart, Raisin Cornflake, Purple Sweet Potato, Golden Almond, Vegetarian Almond.
- Cakes: Fruit Cakes, Layer Cakes.
- Pastries: Oriental and Puff Pastries.
These products are marketed under key in-house brands such as Casahana, O&T Gourmet Treats, and Citrahana.
Specialization and Core USP
HYT Food Industries distinguishes itself through:
- Innovative flavor profiles combining East and West influences.
- Health-conscious variants such as no sugar added and low sugar options.
- A strong emphasis on seasonal packaging design and gift-ready formats.
- Halal-certified production, making their products accessible to a wider demographic including Islamic markets.
- Compliance with ISO 22000:2018, HACCP, and MeSTI standards.
Financial Strength
While specific annual financial statements are not publicly disclosed, the company has demonstrated consistent growth through aggressive market expansion and recurring export participation. Industry sources estimate HYT Food Industries to operate within the mid-sized F&B export manufacturer segment of Malaysia, contributing significantly during the festive seasons, particularly Mid-Autumn Festival and Chinese New Year.
Export and Shipment Records
HYT Food Industries maintains an active international export profile. According to data from trade platforms such as Volza and ImportYeti:
- The company has exported products to over 12 countries, including Singapore, Australia, the USA, Canada, China, and Taiwan.
- In the last three years, the company has completed 100+ international shipments, with product categories led by mooncakes and premium cookies.
- Shipment records indicate that their key buyers are importers of festive foods and luxury retail chains.
Target Market
The company targets:
- Retail chains and distributors in ASEAN, East Asia, Oceania, and North America.
- Hotel chains and hospitality sector during festive seasons.
- Corporate clients looking for custom festive packaging and gifting solutions.
- Health-conscious consumers and premium food buyers.
Capabilities
HYT Food Industries operates from a modern manufacturing facility in Shah Alam that includes:
- State-of-the-art baking and packaging equipment.
- R&D department for flavor innovation and quality consistency.
- Production lines designed to handle high seasonal volumes with short lead times.
Certifications and Compliance
- Halal Certified by JAKIM
- ISO 22000:2018
- Hazard Analysis and Critical Control Points (HACCP)
- MeSTI Certification by the Malaysian Ministry of Health
These accreditations ensure their readiness for export and compliance with international food safety requirements.
Customer Testimonials
“Casahana mooncakes are not only delicious but beautifully packaged — perfect for gifts during the Mid-Autumn Festival.” – Buyer from Singapore, sourced via Shopee review
“We’ve worked with HYT Food for three consecutive years. Their team is responsive, and their quality never fails.” – Australian Distributor (via Alibaba feedback)
Major Achievements
- Recognized among the top 5 mooncake exporters from Malaysia for three consecutive years (2021–2023).
- Won packaging design awards at Malaysia International Food & Beverage Trade Fair.
- Established long-term B2B partnerships in Singapore, Australia, and Hong Kong.
- Featured on Malaysian TV and food magazines for their innovation in the mooncake market.
With a combination of tradition, innovation, and a strong export capability, HYT Food Industries Sdn Bhd continues to strengthen its position as a premium bakery brand in Malaysia and abroad.
