Exhibiting at Thaifex - Anuga Asia 2025

ID R&D Co., Ltd., headquartered in Seoul, Republic of Korea, is a creative design and product innovation firm specializing in food packaging and brand development. With a multidisciplinary approach that blends industrial design, consumer insights, and marketing strategy, ID R&D has positioned itself at the intersection of design excellence and functional product utility. Under the leadership of Kim Iloh, the company continues to introduce premium solutions that elevate food brands through eye-catching and sustainable packaging innovations.

Core Business

ID R&D’s core business lies in two primary verticals:

• Packaging Design and Development: The company offers conceptualization, prototyping, and production oversight of unique and functional packaging for confectionery and food products.
• Food Brand Creation and Strategy: ID R&D not only develops packaging but also creates full-fledged consumer brands for domestic and international markets.

The company collaborates with food manufacturers, marketing agencies, and global distributors to co-create high-impact, retail-ready solutions.

Product and Service Offerings

Packaging Solutions

• Specialized in container-based packaging for candies, snacks, and tea products.
• Proprietary designs with enhanced aesthetic appeal and functionality.
• Focus on user-friendly closures, material recyclability, and custom mold engineering.

Food Brands

• Obeango: A design-forward food brand that exemplifies convenience and playful packaging targeting younger demographics.
• Tleaf: A premium tea brand developed with a focus on wellness, minimalism, and eco-friendly aesthetics.

Both brands serve as showcases of ID R&D’s capability to transition from design house to product owner, offering clients a 360-degree partnership from ideation to shelf.

Specialization and Core USP

ID R&D’s key differentiators include:

• End-to-End Product Ideation: From sketches and CAD models to production guidance.
• Consumer-Centered Design Thinking: Extensive usability testing and trend mapping.
• Award-Winning Aesthetics: Recognized by regional design bodies for innovation in structural and graphical packaging.
• Cross-Industry Collaboration: Designs for food, wellness, and lifestyle sectors.

Financial Strength

While ID R&D operates as a private firm with limited public financial disclosures, indicators of business strength include:

• Long-term engagements with Tier 1 Korean food exporters.
• Product presence across multiple Southeast Asian retail markets, including Japan and Singapore.
• Estimated revenue growth exceeding 25% YoY in the past 3 years (based on trade and retail tracking platforms).

Export and Shipment Records

Although primarily a design and innovation firm, ID R&D also exports its own branded products:

• Exported branded items under Obeango and Tleaf to over 7 countries, including Singapore, Taiwan, Japan, and the UAE.
• Shipment quantities are moderate, typically focused on premium retail and concept store channels.
• Collaborates with OEM clients for white-label solutions using its proprietary packaging formats.

Target Market

ID R&D caters to a diverse clientele, including:

• Food and beverage manufacturers seeking unique packaging identity.
• Retailers and lifestyle brands targeting experiential consumer packaging.
• Export-oriented SMEs looking to enhance product differentiation.
• Health and wellness startups aiming to build minimalist, eco-conscious visual branding.

Capabilities

• 3D Design Lab and Studio in Seoul with prototyping capabilities.
• Access to a network of material and mold manufacturers across Korea and China.
• Internal team of industrial designers, food scientists, and brand strategists.
• Agile product development pipeline capable of launching 3–5 SKUs per quarter.

Certifications and Compliance

• KFDA-compliant food-contact packaging materials.
• Adherence to ISO 9001 quality standards in design and production outsourcing.
• Regular participation in design compliance workshops and audits for export products.

Customer Testimonials

“Their packaging not only helped us stand out on shelves but also improved our repeat purchase rate by 18% in Q3.” – Seoul-based Snack Brand CEO

“What we got was more than design — it was a full commercial strategy infused with aesthetics and logistics foresight.” – Director, Premium Tea Exporter

Major Achievements

• Featured at the Korea Design Center’s Annual Packaging Innovation Showcase.
• Obeango’s packaging was shortlisted for the Asia Star Packaging Awards.
• Developed export-ready SKUs in collaboration with KOTRA-backed food SMEs.
• Received recognition from international retailers for design simplicity and material sustainability.

With a sharp focus on strategic aesthetics, functional design, and brand incubation, ID R&D Co., Ltd. continues to redefine how packaging elevates product value and marketability across global food segments.