Exhibiting at Asia Fruit Logistica 2025

The Idaho Potato Commission (IPC), established in 1937, is a state agency mandated to promote and protect the integrity and quality of Idaho-grown potatoes. Representing Idaho’s potato growers, shippers, and processors, IPC plays a pivotal role in positioning Idaho potatoes as a globally recognized agricultural product with a reputation for excellence.

Core Business and Product Offerings

The IPC focuses exclusively on marketing, promoting, and safeguarding the "Grown in Idaho®" certification for potatoes. Idaho’s unique climate, rich volcanic soil, and abundant irrigation result in superior-quality potatoes, particularly the renowned Russet Burbank variety.

Primary Product Categories:

• Fresh Potatoes: Russet, Red, Yellow, Fingerling, and Organic varieties
• Processed Products: Frozen fries, dehydrated flakes and granules
• Branded Merchandise: Apparel, accessories, promotional materials

Specialization and Unique Value Proposition

Idaho is the only U.S. state with a federally protected geographic certification for its potatoes. The "Grown in Idaho®" seal ensures buyers receive potatoes cultivated under the state’s strict quality and growing standards. This has positioned Idaho potatoes as the #1 potato brand in America, both in retail and foodservice segments.

Financial Insights

As a state commission, IPC does not disclose conventional financials like private companies. However, the impact of its marketing efforts is evident in the scale and consistency of Idaho potato exports:

• Annual Idaho potato production: Over 13 billion pounds (approx. 6 million metric tons)
• Economic impact of Idaho’s potato industry: Exceeds $4.5 billion annually
• Global exports: Potatoes from Idaho reach over 20 international markets, including Japan, Malaysia, Singapore, Taiwan, Hong Kong, and Mexico

Export & Shipment Records

According to Volza and US export records:

• Idaho potatoes are consistently among the top U.S. agricultural exports
• Over 180,000 MT of frozen and fresh potatoes shipped annually from Idaho
• Top destinations: Japan, Taiwan, South Korea, Malaysia, and Canada
• IPC partners with U.S. agricultural trade offices to increase brand presence in Asia

Target Markets

IPC’s marketing initiatives target:

• Retail chains
• HORECA (Hotel, Restaurant, Catering) sector
• Foodservice distributors
• International importers, especially in Asia-Pacific and Latin America

Specific market development programs are in place for:

• Southeast Asia (Malaysia, Singapore, Vietnam, Indonesia)
• East Asia (Japan, South Korea, Taiwan)
• Middle East and Latin America

Capabilities and Marketing Initiatives

• Global Campaigns: IPC runs multilingual campaigns tailored to local cultures, including chef partnerships and cooking contests
• Trade Shows: Regular participation in major global exhibitions such as Foodex Japan, FHA Singapore, and SIAL China
• Retail Promotions: Seasonal co-branded promotions with retailers in Asia and the U.S.
• Training Programs: IPC provides training and educational resources to international distributors and retailers about Idaho potato handling, preparation, and quality differentiation

Certifications and Compliance

• "Grown in Idaho®" Certification Mark – U.S. federally registered certification
• USDA GAP (Good Agricultural Practices) – Mandatory for all Idaho potato growers
• Certified Organic – Available for selected Idaho potato growers
• HACCP, ISO, and FDA compliance – Observed by Idaho potato processors and packers

Customer Testimonials

“The Idaho potato has become a symbol of trust in our fresh produce section. Customers know what they’re getting — consistency, taste, and quality.”
— Retail Produce Manager, AEON Malaysia

“As a chef, quality is paramount. Idaho potatoes give us the versatility and performance we need across dishes.”
— Executive Chef, 5-Star Hotel, Singapore

Major Achievements

• World’s Largest Potato on Wheels: IPC’s Big Idaho® Potato Truck campaign reached over 1 million people annually across U.S. states, boosting consumer engagement
• International Market Development Awards: Recognized by USDA and Foreign Agricultural Service for excellence in export promotion
• Top-of-Mind Recall: Named most recognized potato brand in consumer surveys in the U.S. and Japan
• Social Media Reach: Over 500,000+ followers combined across platforms, including Facebook, Instagram, and YouTube

The Idaho Potato Commission remains a leading global authority and promotional powerhouse for potato exports, ensuring that Idaho-grown potatoes remain synonymous with excellence across the world’s culinary and retail landscapes.