IDNA FOOD: A Leading Moroccan Manufacturer and Exporter of Canned Seafood
IDNA FOOD is a leading Moroccan manufacturer and exporter specializing in canned seafood products, including sardines, mackerel, tuna, and fishmeal. Based in Casablanca, Morocco, the company is renowned for its high-quality seafood products, meeting international standards and serving global markets with nutritious, sustainable, and flavorful canned fish options.
Company Overview
IDNA FOOD is dedicated to providing premium seafood solutions, ensuring that every product is sourced, processed, and packaged with utmost quality and sustainability. The company operates under the MARSA brand and collaborates with retailers, foodservice providers, and distributors worldwide.
Market Presence and Key Statistics
- Over 20 years of experience in the canned seafood industry.
- Exports to more than 40 countries, including Europe, the USA, Asia, and the Middle East.
- Annual production capacity exceeding 100,000 metric tons.
- Leading supplier to major supermarket chains and foodservice distributors.
- Strict compliance with international food safety regulations, including HACCP, ISO 22000, and FDA approval.
- Strong sustainability commitment, ensuring responsible fishing practices.
Core Business Operations
IDNA FOOD specializes in the processing, canning, and global distribution of premium seafood products.
Canned Sardines
- Whole sardines packed in vegetable oil, brine, tomato sauce, or spicy sauce.
- Available in multiple can sizes to meet consumer and industry needs.
Canned Mackerel
- Mackerel fillets and chunks in a variety of flavors, including natural, spiced, and lemon-infused recipes.
- Rich in Omega-3 fatty acids, catering to health-conscious consumers.
Canned Tuna
- High-quality tuna loins and chunks, available in sunflower oil, olive oil, and brine.
- Widely used in retail, foodservice, and industrial applications.
Fishmeal
- High-protein fishmeal for animal feed and aquaculture applications.
- Produced using advanced drying and milling techniques to retain essential nutrients.
Competitive Edge and Industry Leadership
- Prime Location for Seafood Sourcing: Morocco’s coastal access to the Atlantic Ocean ensures a steady supply of fresh, high-quality fish.
- State-of-the-Art Processing Facilities: Equipped with modern canning lines and freezing technology to maintain freshness and food safety.
- Certified Sustainable Fishing: Commitment to MSC (Marine Stewardship Council) principles for responsible seafood sourcing.
- Private Label and Bulk Supply Options: Offering OEM services for international retailers and distributors.
Financial Performance and Growth
- Annual revenue exceeding $150 million, with consistent international demand.
- Steady 12% year-on-year export growth, expanding into new global markets.
- Increasing market share in North America and Asia, responding to growing seafood consumption trends.
- Projected 20% increase in production capacity by 2026 to meet export demand.
Certifications and Compliance
- ISO 22000 Certified – Ensuring global food safety management standards.
- HACCP Compliance – Meeting strict international quality control measures.
- FDA Approved – Certified for exports to North America and European markets.
- Halal Certified – Catering to Middle Eastern and Muslim consumer markets.
International Shipments and Expansion
- 100,000+ metric tons of canned seafood exported annually.
- Established global distribution partnerships in Europe, Africa, and the Americas.
- Expanding into health-focused seafood products, including low-sodium and organic-certified variants.
- Investments in sustainable packaging solutions to reduce environmental impact.
Customer Testimonials
- “IDNA FOOD provides exceptional quality canned seafood, meeting the highest food safety standards.” – Importer, France.
- “Their sardines and mackerel are among the best-selling seafood items in our supermarket chains.” – Retail Buyer, USA.
- “Reliable supplier with an excellent commitment to sustainability and ethical sourcing.” – Distributor, UAE.
Major Achievements and Recognitions
- Ranked among the top Moroccan seafood exporters.
- Winner of the Best Sustainable Seafood Supplier Award in Africa.
- Expanded into private-label partnerships with European supermarket chains.
- Recognized for leadership in eco-friendly and responsible fishing practices.
Future Roadmap
- Expanding product offerings with ready-to-eat seafood meals.
- Developing plant-based and alternative protein seafood products.
- Enhancing e-commerce and direct-to-consumer (DTC) sales in emerging markets.
- Increasing investment in AI-driven quality control for seafood processing.
IDNA FOOD continues to lead Morocco’s seafood industry, delivering premium-quality, sustainable, and innovative canned fish products to global markets.
