Exhibiting at HOTELEX Shanghai 2025

IGNIS COFFEE ROASTER is a boutique specialty coffee brand based in Japan, with locations in Tokyo and Yurihama, dedicated to curating high-quality coffee experiences through carefully sourced beans, innovative brews, and a strong lifestyle aesthetic. As both a café and roaster, IGNIS has cultivated a loyal customer base by focusing on single-origin beans and modern brewing techniques that appeal to both connoisseurs and casual coffee lovers.

Company Background

Established with a mission to elevate Japan’s third-wave coffee scene, IGNIS COFFEE ROASTER integrates international coffee culture with local hospitality. The founders, inspired by global roasteries and micro-lot farms, have built a coffee brand that emphasizes flavor diversity, sustainable sourcing, and aesthetic presentation.

Operating in vibrant localities such as Tokyo’s Shimokitazawa district and the scenic town of Yurihama in Tottori Prefecture, the company balances urban edge with regional charm, attracting both domestic and international clientele.

Core Business & Product Range

IGNIS offers a wide spectrum of coffee-related products and café services, including:

• Single-Origin Coffee Beans:

  • Ethiopia (Natural, Washed)
  • Colombia
  • Panama

• Drip Bags & Blends:

  • "Floral" Blend (mixed variety)
  • Ethiopia Natural & Washed variants

• Infused Coffee:

  • Anise
  • Cardamom
  • Cinnamon & Orange

• Specialty Beverages:

  • “Noir” – a signature coffee-based concoction
  • Coffee Jelly – a unique Japanese-style dessert

• Baked Goods & Café Menu:

  • Brussels-style waffles
  • Basque Cheesecake
  • Pastry pairings for every coffee profile

• Merchandise:

  • Branded Tote Bags
  • Graphic T-Shirts

IGNIS blends coffee craftsmanship with culinary innovation, creating a multidimensional café experience.

Specialization & Unique Selling Proposition

The brand’s identity is built on:

• Micro-roasting Expertise: Small-batch roasting with a focus on flavor clarity and bean origin authenticity
• Infused Flavor Profiles: Unique spice-infused brews not commonly found in traditional Japanese cafés
• Minimalist Aesthetic: A signature Nordic-Japanese fusion design that appeals to young, style-conscious consumers
• Seasonal Rotations: Frequent updates in bean origins and menu offerings based on harvest cycles

Financial & Operational Insights

As a boutique roaster, IGNIS operates on a smaller scale than multinational chains but boasts high-per-visit revenue due to:

• Premium pricing of ¥800–¥1,500 per beverage
• Specialty merchandise sales
• Strong online sales of drip bags and whole beans

The company maintains two physical locations with limited seating and high turnover during peak hours. E-commerce is an expanding vertical, especially for international orders of coffee beans and lifestyle products.

Target Market

IGNIS targets:

• Urban coffee enthusiasts and working professionals
• Tourists seeking localized yet global café experiences
• Coffee hobbyists and home brewers via online drip bag sales
• Aesthetic-conscious consumers drawn to lifestyle branding

Their clientele is heavily active on social media, contributing to organic growth and brand buzz.

Capabilities & Infrastructure

IGNIS operates with:

• In-house roasting equipment for small-batch processing
• Direct trade relationships with growers and importers in Ethiopia, Panama, and Colombia
• Barista-led workshops and tasting sessions
• Branded packaging and merchandise printing units for marketing synergy

The company ensures quality control at every step, from bean selection to cup service.

Certifications & Compliance

Though specific certifications such as JAS Organic or Rainforest Alliance are not listed publicly, IGNIS maintains transparency by:

• Listing origin details for each bean
• Providing roast profiles and flavor notes
• Collaborating with ethical importers with traceable supply chains

Customer Feedback & Testimonials

Customer reviews on Instagram and Google Maps praise IGNIS for:

• Consistently flavorful coffee
• Welcoming and knowledgeable baristas
• Beautifully curated interiors and packaging
• Creative seasonal menus

Several café review blogs list IGNIS as a top destination for coffee in Tokyo and western Japan.

Achievements

• Gained recognition as a Top 10 Independent Café in Tokyo by local food blogs
• Featured in Japan’s national café tour guides
• Garnered a loyal following with over 10K+ Instagram followers
• Expanded operations from one café to multiple outlets within a few years

IGNIS COFFEE ROASTER continues to redefine Japan’s modern coffee experience with integrity, style, and a deep passion for coffee excellence.