Exhibiting at Thaifex - Anuga Asia 2025

Im Tong Company Limited, based in Bangkok, Thailand, is a forward-thinking food manufacturer specializing in innovative plant-based snacks. Operating under the brand Chew Chew, the company has carved out a niche in the health snack segment through its signature Crispy Mushroom product line. By merging traditional Thai flavors with contemporary snacking formats, Im Tong has gained a loyal customer base both locally and internationally.

Core Business and Offerings

Im Tong’s flagship product line features crispy mushroom snacks, which are vacuum-fried to maintain nutritional integrity and natural taste. The primary product categories include:

Crispy Mushroom Snacks

• Original Flavor
• BBQ Flavor
• Mala Flavor
• Larb Muang Flavor

These snacks are produced using premium-quality mushrooms sourced from certified Thai farms. They are vegan-friendly, free from trans fats, and designed for consumers seeking a healthier alternative to conventional fried snacks.

Each flavor incorporates bold Thai-inspired seasonings, offering a fusion of taste and wellness that appeals to both traditional and modern palates.

Specialization and USP

Im Tong Company Limited differentiates itself through:

• Focus on single-ingredient innovations, using mushrooms as the primary base
• Advanced vacuum-frying technology that preserves taste, fiber, and micronutrients
• Strong orientation toward Thai flavors, introducing regional spice profiles into global snacking formats
• Attractive and resealable stand-up pouch packaging, ideal for retail and export channels

The brand's minimalist ingredients, combined with bold flavors and health-forward preparation methods, make it particularly suitable for vegan, flexitarian, and millennial snack buyers.

Financial and Market Presence

While specific financial statements are not publicly disclosed, the brand’s market penetration and digital footprint suggest:

• Estimated annual sales revenue between USD 1 million and USD 2.5 million
• Dominant presence in Thai health food outlets, convenience stores, and premium supermarket chains such as Tops and Gourmet Market
• Export activity to:
  • Singapore
  • Malaysia
  • Taiwan
  • United States

Participation in international trade shows and strong online branding indicate continuous growth in demand across health-conscious consumer segments.

Shipment and Export Insights

Im Tong Company Limited leverages both B2B wholesale and direct-to-retail distribution models for international markets:

• Compliant with ASEAN, EU, and FDA labeling regulations
• Exports packed in multilingual resealable pouches optimized for shelf visibility and freshness
• Primary HS codes: 2008.99 (Other edible parts of plants, prepared or preserved)

Shipments are typically small-to-medium container volumes via port of Bangkok, optimized for consolidated dry food exports.

Target Market

The brand targets a health-aware demographic that includes:

• Vegan and vegetarian consumers
• Snackers aged 18–40, with a preference for flavorful, guilt-free options
• Travel retail and gift snack buyers
• Specialty and organic grocery stores in ASEAN and international markets
• Online shoppers via e-commerce platforms and health food marketplaces

The product's clean label, novelty appeal, and flavorful experience align well with modern snacking trends.

Capabilities

Im Tong’s production capabilities include:

• Vacuum-frying and dehydration facilities with low oil retention and quality preservation
• Automated seasoning and packaging lines for consistent flavor distribution
• In-house R&D team for flavor development and product innovation
• Scalable capacity suitable for OEM/private label contracts

The company’s infrastructure allows it to cater to both high-volume distributors and boutique health food retailers.

Certifications and Compliance

Im Tong ensures quality and safety through:

• Thai FDA registration and approval
• Halal Certification, ensuring suitability for Muslim markets
• Production in compliance with GMP and HACCP standards
• Ongoing plans for ISO 22000 certification to expand export reach

These certifications support the brand’s ambition to scale globally and comply with major regulatory bodies.

Customer Feedback and Market Perception

Consumer reviews and market testimonials emphasize:

• Flavor intensity and originality, especially in Larb and Mala variants
• Appreciation for light texture and low greasiness
• Positive reception of packaging and snack portability
• High repeat purchase rates in both online and in-store formats

The brand has been featured in local health food blogs and social media promotions, helping to boost its visibility among Thailand’s health-conscious audience.

Major Achievements

• Successfully launched the Chew Chew brand across Thai retail chains
• Participated in THAIFEX – Anuga Asia and other major food expos
• Exported to over 5 international markets within three years of product launch
• Recognized by local business councils for agricultural innovation and SME excellence
• Developed and scaled a full line of plant-based snacks with regional flavor profiles

Im Tong Company Limited continues to redefine snack culture in Southeast Asia by integrating Thai culinary heritage, innovative technology, and mindful nutrition into every bite of its Chew Chew products.