Exhibiting at Thaifex - Anuga Asia 2025

Impressy Co., Ltd., based in Udon Thani, Thailand, is a purpose-driven food manufacturer specializing in lactation-enhancing nutritional products under the brand Oat Nature. The company was founded to support the health and wellbeing of breastfeeding mothers through natural, plant-based products designed to boost milk production and nourish the postpartum body.

Core Business and Offerings

Impressy’s product line is uniquely tailored for maternal nutrition and focuses on clean-label formulations, functional ingredients, and high consumer convenience. Its offerings include:

Lactation Support Beverages

• Oat Nature Lactation Oat Milk
  • Made from gluten-free oats and enriched with ingredients such as fenugreek, flaxseed, and brewer’s yeast
  • Promotes breast milk production while offering a creamy, dairy-free alternative for mothers

Lactation Baked Goods

• Lactation Cookies

  • Available in flavors like chocolate chip, cranberry, and matcha
  • Contain galactagogues such as oats, flaxseed, and brewer's yeast

• Lactation Brownies

  • High-fiber, dairy-free, and designed for indulgence and nourishment
  • Enriched with almond flour, dark cocoa, and essential fatty acids

Functional Snack Bars

• Lactation Energy Date Bars
  • Made with Medjool dates, almonds, chia seeds, and oat flakes
  • Formulated to boost energy and lactation simultaneously
  • Convenient for on-the-go consumption during postpartum care

All products are free from preservatives, refined sugars, and artificial additives, and packaged in portion-controlled, resealable formats.

Specialization and USP

Impressy Co., Ltd. is one of the few dedicated companies in Southeast Asia that focus exclusively on postpartum nutrition for lactating mothers. Its unique selling points include:

• Clinically inspired formulations incorporating traditional Thai herbal wisdom
• Use of whole food ingredients with a strong emphasis on oats, nuts, seeds, and natural sweeteners
• Vegan and allergen-friendly product range (gluten-free, dairy-free)
• Socially responsible production with educational outreach supporting breastfeeding awareness

The brand’s clean, minimalist aesthetic and health-forward branding resonate with millennial and Gen Z mothers.

Financial and Market Reach

While financials are not publicly disclosed, available market activity and digital retail metrics suggest:

• Estimated annual sales between USD 300,000 and USD 600,000
• Rapid growth through e-commerce and maternity health product distributors
• Active market presence in:
  • Thailand (retail and hospital channels)
  • Singapore and Malaysia (via online distribution and maternal care platforms)

Oat Nature products are sold through the company’s website, Shopee, Lazada, and selected wellness retailers.

Shipment and Trade Insights

While Impressy is in the early phase of international expansion:

• Initial small-batch exports have reached Singapore, Malaysia, and the UAE
• Packaging is available in multilingual and export-compliant formats
• Shelf-life ranges from 6 to 12 months, facilitated by natural preservation techniques

The company is actively pursuing export partnerships and distributor agreements to expand across ASEAN and the Middle East.

Target Market

Impressy primarily targets:

• Breastfeeding mothers aged 25–40
• New parents seeking natural, safe postpartum support
• Maternal healthcare providers, hospitals, and lactation consultants
• Online health-conscious consumers looking for clean-label, functional snacks

The products also appeal to vegan and gluten-free communities beyond the maternity demographic.

Capabilities

The company’s facility in Udon Thani is equipped to manage small to medium-scale production with scalability:

• In-house product development and quality control team
• Batch baking and cold-pressed beverage lines
• Eco-conscious packaging using recyclable and compostable materials
• Ability to support white label/OEM production

Their agile manufacturing model allows innovation and seasonal product launches.

Certifications and Compliance

• Thai FDA approval for all food SKUs
• Packaging and labeling in compliance with ASEAN food regulations
• Actively pursuing:
  • GMP Certification
  • HALAL Certification
  • HACCP System Implementation

These certifications are critical to the brand’s goal of expanding across international maternal health markets.

Customer Feedback and Market Perception

Consumer feedback from online reviews and maternal health groups indicates:

• High satisfaction with taste and texture
• Notable improvements in milk production reported by breastfeeding users
• Appreciation for ingredient transparency and allergen-friendly composition

Testimonials from postpartum support forums and lactation consultants reinforce the brand’s credibility and emotional resonance with new mothers.

Major Achievements

• Launched the Oat Nature brand as one of Thailand’s first lactation-centric food companies
• Gained retail presence in postnatal care stores and hospitals
• Featured in maternal wellness expos in Thailand and Malaysia
• Built a strong community of breastfeeding advocates and content creators
• Received endorsements from certified lactation consultants in Thai parenting networks

Impressy Co., Ltd. represents a growing segment of purpose-driven food startups in Asia, leveraging nutrition science and cultural sensitivity to empower and support mothers during one of the most vital phases of life.