Exhibiting at Asia Fruit Logistica 2025

Innatis Développement is a leading French horticultural group based in Écouflant, near Angers, specializing in the cultivation, development, and marketing of high-quality fresh fruits. Operating across multiple regions in France, Innatis unites a collective of producers and subsidiaries with a shared mission to promote sustainable, innovative, and market-driven fruit production.

Core Business and Product Portfolio

As a vertically integrated organization, Innatis controls the entire fruit value chain—from varietal selection and orchard management to packing, branding, and distribution. Its operations are focused on delivering consistent quality and responsible farming practices while meeting the evolving needs of European and global markets.

Key Product Categories:

• Apples
  Core product segment with diverse varieties including Gala, Golden, Pink Lady®, Granny Smith, Fuji, and Story® Inored.

• Pears
  Varieties such as Conference, Williams, and Guyot.

• Stone Fruits
  Including peaches, nectarines, apricots, and cherries.

• Kiwis

• Citrus (Seasonal Imports)
  Oranges sourced from complementary geographies to ensure year-round availability.

• Summer Fruits
  A mix of plums and other seasonal offerings.

Innatis is known for its investment in club varieties—exclusive apple cultivars protected under brand licensing that command premium retail shelf space.

Specialization and Competitive Advantages

Innatis has developed a strong identity in the French and European markets through:

• Exclusive varietal innovation: As a breeder and marketer of Story® Inored and other club varieties
• Integrated production model: Full control from tree to shelf, ensuring traceability and consistency
• Sustainability commitments: Adoption of eco-responsible growing methods and biodiversity enhancement
• Tailored branding strategies: Creation of differentiated brand experiences across consumer segments

Subsidiaries such as Meynard, Mesfruits, Pominter, and Rougeline allow the group to consolidate volumes while maintaining regional specialties and expertise.

Financial and Operational Insights

Innatis is one of the top apple producers in France and a significant contributor to the European fruit supply chain. Based on industry data and press reports:

• Annual turnover: Estimated over €200 million
• Annual apple production: More than 100,000 metric tons
• Export share: Approx. 30% of production exported to Europe and overseas markets
• Workforce: Over 1,000 direct and seasonal employees during peak harvest and packing periods

Innatis invests consistently in infrastructure modernization, cold chain facilities, and precision agriculture.

Export and Distribution Network

Innatis supplies both domestic and international markets through a multi-channel distribution model:

• Retail partnerships with major French and European supermarket chains
• Wholesale distribution to regional and international produce markets
• Export markets include Germany, UK, Spain, Netherlands, Middle East, and Asia

The group ensures year-round availability of core fruits through a blend of domestic production and international sourcing partnerships.

Target Markets

Innatis caters to a diverse clientele:

• Retail supermarket chains
• Organic product distributors
• Club variety-focused retailers
• Premium foodservice providers
• Export consolidators and importers

Its key differentiators—consistency, flavor, and innovation—align with the preferences of modern consumers and premium retail formats.

Capabilities and Technical Strengths

• Modern packing facilities with automated sorting, grading, and eco-packaging lines
• Cold storage infrastructure maintaining product freshness across extended supply chains
• Varietal development programs in collaboration with global breeders
• In-house agronomic advisory teams optimizing productivity and sustainability

Innatis also plays a major role in shaping responsible farming practices through education and support programs for its grower network.

Certifications and Compliance

Innatis and its subsidiaries maintain rigorous certifications including:

• GlobalG.A.P.
• GRASP (social responsibility module)
• HVE (Haute Valeur Environnementale) – French environmental sustainability label
• IFS Food
• Organic certifications (AB) for designated orchards and product lines

These certifications ensure that Innatis meets or exceeds the expectations of discerning retailers and health-conscious consumers.

Customer Testimonials

“Innatis is our top partner in apples—year after year, their volumes, varieties, and packaging innovation keep our category ahead of trend.”
— Fresh Produce Category Manager, European Retailer

“We trust Innatis for their transparency, responsiveness, and quality. Their focus on sustainable agriculture is a big win for our market.”
— Organic Importer, Germany

Major Achievements

• Pioneer of the Story® Inored apple variety, offering long shelf-life and reduced pesticide use
• Over 100,000 MT of fruit sold annually, with a growing footprint in international trade
• Multiple innovation awards at international agri-food expos for packaging and sustainability
• Active investment in biodiversity, agroecology, and carbon footprint reduction

Innatis Développement stands as a cornerstone of France’s modern fruit production industry, blending tradition with innovation. Through its commitment to quality, sustainability, and consumer satisfaction, the company continues to set benchmarks for responsible and forward-thinking horticultural excellence across global markets.