INNO 4 Co., Ltd., operating under the consumer-facing brand “Mudjai,” is a pioneering Thai company specializing in plant-based meat and alternative protein innovations. Headquartered in Hat Yai, Thailand, the company is at the forefront of the sustainable food movement in Southeast Asia, offering a diverse array of plant-derived food products catering to health-conscious consumers, vegetarians, vegans, and flexitarians across domestic and international markets.
History and Background
Established in southern Thailand, INNO 4 Co., Ltd. entered the food technology space with a mission to modernize Thai food traditions using sustainable and health-friendly alternatives. The “Mudjai” brand—literally translating to “satisfy the heart”—has become known for fusing classic Thai culinary preferences with cutting-edge food science to develop meatless alternatives without compromising taste, texture, or nutrition.
Core Business
INNO 4 Co., Ltd.’s core business involves the research, development, manufacturing, and export of plant-based food products. The company has developed proprietary methods for emulating meat textures using soy, wheat protein, and natural flavoring agents, ensuring compatibility with both traditional Thai cuisine and international menus.
Product Offerings
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Plant-Based Meat Alternatives:
- Plant-Based Sausages
- Plant-Based Burgers
- Plant-Based Minced Meat
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Ready-to-Eat Plant-Based Meals:
- Thai Stir-Fried Basil with Plant-Based Meat
- Green and Red Curry with Plant-Based Protein
- Plant-Based Pad Thai and Noodle Dishes
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Plant-Based Snacks:
- Jerky-Style Soy Snacks
- Baked Plant-Based Chips
These offerings are marketed under the “Mudjai” brand and cater to both retail and foodservice distribution.
Specialization and Core USP
- Thai Culinary Authenticity: Tailored to replicate local flavors while being fully plant-based.
- Clean Label Products: Free from MSG, preservatives, and artificial coloring.
- Sustainability Focus: Low carbon footprint across the supply chain, using local sourcing.
- Cultural Compatibility: Products aligned with Buddhist and Halal dietary preferences.
Financial Insights
As a private SME, INNO 4 Co., Ltd. does not publish audited financials. However:
- Revenue Channels: Dominantly from domestic retail and specialty vegan outlets; exports growing via Southeast Asian distributors.
- Estimated Annual Revenue: USD 1–2 million (as inferred from market size and channel penetration)
- Revenue Growth: Estimated CAGR of 25–30% fueled by rising demand for alternative protein sources in Thailand and neighboring countries.
Shipment Data
Export data and social commerce analysis indicate:
- Primary Export Markets: Malaysia, Singapore, Vietnam, and niche U.S. Asian markets
- Distribution Modes: Frozen food logistics partners and DTC models via online grocery platforms
- Export Volume: 5–8 shipments monthly including mixed SKUs
- Top Performing SKU: Plant-Based Basil Stir-Fry Meal Kit
Target Markets
INNO 4 targets:
- Vegan and Vegetarian Consumers
- Health-Conscious Urban Buyers
- Restaurants and Cafés Offering Vegan Menus
- Retailers Seeking Sustainable and Ethical Food Lines
- Importers Specializing in Asian Plant-Based Foods
Capabilities
- R&D Kitchen and Pilot Plant: Dedicated facility for recipe development, prototyping, and sensory analysis
- Scalable Production: Capable of producing both frozen and shelf-stable product lines
- Custom Formulation: Available for OEM/private label partnerships
- Packaging Expertise: Modern branding suitable for both export and lifestyle retail channels
Certifications and Compliance
- Halal Certified
- Thai FDA Compliance
- GMP Certified Facility
- Vegan-Friendly Labeling Practices
All products meet strict hygiene, safety, and dietary labeling requirements appropriate for export.
Customer Testimonials
Testimonials from social media and local media coverage emphasize:
- Flavor accuracy for Thai dishes made from non-meat ingredients
- Digestibility and suitability for older or health-sensitive demographics
- Aesthetic and convenience appeal of ready-to-cook frozen options
Major Achievements
- Brand Visibility: Strong social media presence via Facebook and food influencer collaborations under the Mudjai name
- Innovation Awards: Recognized in regional startup showcases for food-tech innovation
- Retail Placement: Secured placement in vegan sections of Thai supermarket chains and eco-conscious grocery outlets
- Cross-Border Collaboration: Engaged in export dialogues with Southeast Asian plant-based food alliances
