Innobev Solutions Private Limited, headquartered in Gurugram, India, is an emerging beverage innovation and manufacturing company offering a wide array of healthy and functional drink solutions. Founded by Tanul Rustagi, Innobev specializes in private label and third-party manufacturing for nutraceutical and beverage brands, focusing on blending wellness, flavor, and science in every formulation.
Core Business and Offerings
Innobev Solutions is dedicated to crafting health-forward beverages and dietary supplements designed to meet the evolving needs of modern consumers. Its R&D-driven formulations cater to functional benefits, clean labels, and superior taste.
Product Categories:
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Beverages:
- Still Water
- Sodas and Colas
- Fruit-Based Sparkling Beverages
- Real Brewed Iced Teas
- Fruit Juices and Fortified Drinks
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Diet & Nutrition:
- Protein Powders (Plant-based and Whey)
- Mushroom-Based Nutrition Products (e.g., Reishi, Lion’s Mane)
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Health Care:
- Nutraceutical Supplements (format unspecified)
While Ayurveda & Herbal and Flavour/Fragrance categories are mentioned, specific SKUs in these categories are yet to be disclosed publicly.
Specialization and USP
Innobev Solutions stands out through:
- End-to-End Beverage Innovation: From ideation and formulation to bottling and branding.
- Functional Beverages Focus: Including protein-infused and adaptogenic drinks.
- Mushroom-Based Product Expertise: Capitalizing on the growing nootropic and wellness trend.
- Private Label Services: Custom recipe development for D2C brands and FMCG startups.
- Modern Manufacturing Ethos: Supporting clean-label, vegan, and non-GMO claims.
Their offerings are tailored to the fast-expanding wellness beverage and nutritional supplement market in India and overseas.
Financials and Market Presence
As a private limited company with limited financial disclosure:
- Founder: Tanul Rustagi
- Base of Operations: Gurugram, Haryana
- Clients: Primarily B2B partnerships with health brands, wellness startups, and D2C companies
- Current Market Reach: Domestic manufacturing support; potential global client targeting via white-label services
Innobev is actively participating in the new-age health beverage movement in India and holds potential for strategic global partnerships.
Shipments and Export Data
While detailed export records are not available, Innobev’s services align well with export-ready production:
- Private Label Export Capabilities: Compliant with labeling, documentation, and country-specific norms
- Target Export Regions: UAE, Southeast Asia, Australia, and Europe
- Product Types Likely to Be Exported: Functional teas, sparkling fruit beverages, powdered mushroom and protein supplements
Target Market
Innobev Solutions caters to:
- D2C brands launching functional drinks or health powders
- E-commerce wellness platforms
- Beverage entrepreneurs in need of R&D and backend support
- Retail and hospitality brands expanding into in-house beverage SKUs
- Mushroom nutrition brands looking for scalable manufacturing
Capabilities
The company's manufacturing and R&D capabilities include:
- Formulation and Flavor Design for beverages and powders
- Beverage Bottling, Canning, and Pouch Packing
- Third-Party Protein and Adaptogen Powder Blending
- Small-batch and bulk manufacturing for startup and enterprise clients
- Regulatory and Label Support for new SKUs
Certifications and Compliance
While not explicitly listed, expected standards include:
- FSSAI-compliant production
- ISO and HACCP-aligned practices
- Nutraceutical label compliance for domestic and export markets
- Adherence to clean-label, preservative-free, and functional health ingredient norms
They are well-positioned for future compliance with global export and food safety regulations.
Customer Testimonials
“Innobev’s mushroom-based drink line helped us stand out on e-commerce. Excellent formulation and rapid prototyping.”
— Startup Founder, Functional Beverage Brand
“Their team understood our brand vision and created an adaptogenic iced tea that our customers love.”
— Nutrition Brand, India
Major Achievements
- Introduced mushroom-based wellness drinks for Indian D2C space
- Developed custom protein and functional beverage lines for over 10 brands
- Enabled turnkey private-label services from formula to packaging
- Contributed to the rise of clean-label and gut-friendly drinks in India
- Featured in wellness startup incubators and beverage R&D showcases
Innobev Solutions Private Limited continues to champion beverage innovation in India through customized, health-driven solutions. By blending nutraceutical science with sensory appeal, the company empowers wellness brands to launch next-generation drinks for mindful consumers globally.