Insto Cosmetics Private Limited, headquartered in Nashik, India, is a reputed manufacturer and exporter of herbal, Ayurvedic, and cosmetic personal care products. With over three decades of industry experience, the company has established itself as a trusted name in the natural and herbal cosmetics segment, offering a wide portfolio that spans skincare, haircare, body care, foot care, baby care, and therapeutic products.
History and Core Business
Founded by Dr. Uday Kharote, Insto Cosmetics began operations with a vision to blend Ayurveda with modern science to develop safe and effective personal care solutions. Over the years, the company has grown into a significant player in the natural cosmetics industry, recognized for its R&D-driven approach, stringent quality standards, and customer-focused product development.
Product and Service Offerings
Insto’s diverse product range includes:
- Skin Care: Fairness Cream, Anti-Pigmentation Cream, Acne Clearing Gel, Anti-Pimple Cream, Anti-Aging Cream, Under Eye Cream, Sunscreen Lotion SPF 25, Moisturizing Lotion, Herbal Face Scrub, Rose Water, Toner, Astringent
- Hair Care: Herbal Care Conditioning Shampoo, Lice Off Shampoo, Anti-Dandruff Shampoo, Hair Oil, Hair Serum, Styling Gel
- Body Care: Skin Bleach Cream, Moisturizers, Vitamin E Almond Oil Cream, Aloe Vera Gel (including variants with honey), Massage Creams, Petroleum Jelly
- Foot Care: Foot Care Kit, No Crack Cream
- Depilatory Products: Marble Touch Hair Removing Cream, Hair Removing Cream for Men, Hair Removing Lotion
- Pain Relief: Quick Relief Gel, No Pain Ointment, Borofine Ayurvedic Herbal Cream
- Baby Care: Tummy Roll On, Baby Rub, After Bite Roll On, Mosquito Repellent Lotion
- Men’s Care: After Shave Balsam, Men’s Hair Removal Cream, Blackberry Facial Kit
- Others: Lubricant Gel, Hand Sanitizer, Emulsifying Ointment, Zinc and Castor Oil Ointment
The product formulations are rooted in Ayurvedic knowledge, integrated with modern pharmaceutical techniques to ensure efficacy and safety.
Specialization and Core USP
Insto specializes in the development of natural and herbal formulations free from harsh chemicals, positioning itself as a holistic wellness brand. Its R&D capabilities allow it to cater to a wide range of personal care needs, with a strong emphasis on dermatologically tested, hypoallergenic, and pH-balanced formulations.
Financials
Though detailed financials are not publicly disclosed, Insto's presence in international exhibitions like Foodex Saudi and its export operations indicate healthy business performance. The scale and diversity of its product lines suggest robust annual turnover and continuous reinvestment in research and development.
Shipment Data
Based on insights from platforms like Export Genius and Trademo:
- Primary Export Markets: Middle East (UAE, Saudi Arabia), Southeast Asia, and African countries
- Typical Export Volume: 40+ product variants shipped across multiple categories
- Average Shipment Value: Estimated between $3,000 to $9,000 per order
- Major Products Exported: Herbal creams, depilatory creams, foot care, and baby care products
Target Market
Insto serves a broad target market including:
- Herbal and Ayurvedic product distributors
- Retail chains and pharmacies seeking natural personal care products
- Private label partners in global markets
- E-commerce platforms catering to health-conscious consumers
Capabilities
- In-house R&D and product formulation lab
- WHO-GMP certified manufacturing unit
- Ayurvedic product licenses under Indian regulatory compliance
- Capacity to produce private label/OEM products
- Experienced export management team with multi-country logistics coordination
Certifications and Compliance
Insto operates under:
- WHO-GMP Certification for its manufacturing practices
- Ayurveda Licensure under AYUSH regulatory standards in India
- Export Certifications as per importing country requirements (e.g., SFDA for Saudi Arabia, Dubai Municipality approvals)
These certifications ensure adherence to international quality, safety, and labeling norms.
Customer Testimonials
Customer feedback across platforms such as trade exhibitions and product sampling programs has highlighted product safety, pleasant texture, and long-lasting effects, particularly for the fairness cream, anti-aging formulations, and baby care range.
Major Achievements
- Over 30 years of operational excellence in the herbal cosmetics sector
- Participation in major global trade shows including Foodex Saudi and Cosmoprof Asia
- Successful launch of specialized Ayurvedic baby care line in the GCC region
- Expansion of its distribution network to over 20 countries across Asia, Middle East, and Africa