Exhibiting at VIV Asia 2025

The International Poultry Welfare Alliance (IPWA) is a globally recognized nonprofit organization dedicated to advancing poultry welfare through collaborative, science-based solutions. Founded to create a global dialogue on animal welfare, IPWA brings together stakeholders from across the poultry value chain—including producers, veterinarians, researchers, retailers, and NGOs—to establish credible welfare standards and share best practices that positively impact both animals and industry sustainability.

Core Business

IPWA’s mission centers on promoting continuous improvement in poultry welfare through transparent communication, educational resources, and scientifically validated welfare metrics. The organization acts as a unified global voice that facilitates international dialogue and fosters cooperation among all poultry supply chain participants.

Product and Service Offerings

IPWA does not manufacture tangible goods but provides a suite of valuable resources and services aimed at educating and guiding industry professionals:

• Key Welfare Indicator (KWI) Guides: Scientifically validated tools to measure and track the welfare of poultry throughout their lifecycle.
• Training Modules and Workshops: Practical training resources for producers, animal caretakers, and corporate teams.
• Annual Welfare Symposiums: Global events that bring together experts and stakeholders to discuss current research and innovations in poultry welfare.
• Collaborative Research Initiatives: Projects and studies that advance the understanding of animal well-being.
• Publications and Webinars: Regularly updated knowledge sharing on the latest welfare practices.

Specialization and Core USP

IPWA’s primary strength lies in its ability to unify a diverse set of stakeholders around credible, measurable, and actionable welfare practices. Its core USPs include:

• Global Collaboration: Representation from over 20 countries across academia, industry, and non-governmental organizations.
• Science-Driven Approach: All recommendations are based on peer-reviewed research and industry consensus.
• Neutral Platform: IPWA provides an impartial space for discussions between differing global welfare perspectives.

Financials

As a nonprofit organization under the umbrella of the U.S. Poultry & Egg Association, IPWA does not publish independent revenue or profit figures. However, its funding model relies on membership dues, sponsorships, and grants. The alliance is backed by major industry players, including Cobb-Vantress, Aviagen, and Hy-Line International, ensuring financial stability and operational continuity.

Shipments and Global Reach

While IPWA does not engage in product shipments, its impact is international:

• Global Membership Base: Members span North America, Europe, Asia, and Latin America.
• Annual Symposium Attendance: Over 300 attendees from 20+ countries participated in recent global events.
• Collaborations: Active working relationships with the World Organisation for Animal Health (WOAH), International Egg Commission (IEC), and the International Poultry Council (IPC).

Target Market

IPWA targets a broad and influential segment of the poultry ecosystem:

• Primary Stakeholders: Poultry producers, integrators, and breeders.
• Secondary Stakeholders: Retailers, foodservice companies, animal welfare NGOs, and government regulators.
• Educational Institutions: Universities and veterinary schools involved in animal science and welfare research.

Capabilities

IPWA's operational and intellectual capabilities include:

• Scientific Research and Validation
• Cross-Border Policy Advocacy
• Training and Capacity Building
• Multilingual Communication Channels
• Real-Time Industry Monitoring and Feedback Loops

Certifications and Compliance

While IPWA is not a certifying body itself, it plays a key advisory role in supporting members in aligning with leading global standards such as:

• WOAH Guidelines for Animal Welfare
• ISO Technical Specifications for Animal Welfare
• Third-Party Certification Bodies (e.g., Global Animal Partnership, American Humane Certified)

IPWA ensures that its own training resources and guidelines are consistent with these frameworks, allowing member organizations to enhance their compliance and audit-readiness.

Customer Testimonials

Although formal testimonials are limited in public sources, IPWA’s recognition from leading organizations within the poultry sector is a testament to its influence. Industry giants such as Tyson Foods and Perdue Farms have participated in IPWA events and working groups, validating the alliance’s role in shaping sustainable welfare strategies.

Major Achievements

• Launch of the Global Poultry Welfare Framework (2021): A comprehensive roadmap designed to help companies benchmark and improve welfare outcomes.
• Publication of Key Welfare Indicator Guides for Broilers and Layers: Widely adopted by producers and training institutions.
• Partnerships with Over 50 Member Organizations: Including global leaders in genetics, production, veterinary care, and food retail.
• Poultry Welfare Video Series: Educational videos have garnered thousands of views on YouTube, enhancing awareness at the grassroots level.