Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

Founded in 1969 in Copenhagen, Denmark, InWear is a premium women’s fashion brand renowned for its sophisticated aesthetics, superior tailoring, and high-quality materials. As part of the global fashion conglomerate DK Company, InWear continues to embody Scandinavian minimalism with a focus on durability, comfort, and timeless elegance.

Core Business

InWear’s core business lies in the design, manufacturing, and global distribution of contemporary women's clothing. The brand is positioned in the mid-to-premium fashion segment and serves style-conscious women seeking refined yet practical wardrobe essentials. InWear operates across both retail and wholesale channels with a growing presence in e-commerce.

Product and Service Offerings

InWear’s collections span across key fashion categories:

• Clothing

  • Dresses: from casual to occasionwear
  • Shirts, Blouses, Tops
  • T-Shirts and Knitwear
  • Blazers, Pants, Jumpsuits, Jeans
  • Skirts, Shorts, Suits

• Outerwear

  • Coats and Jackets crafted in seasonal and all-weather materials

• Accessories

  • Scarves, Belts, Bags

• Leather Goods

  • Premium leather jackets, skirts, and trousers

InWear emphasizes a commitment to fit and function, integrating comfort into its fashion-forward designs.

Specialization and Core USP

InWear is widely recognized for:

• Tailored Feminine Designs: The brand is celebrated for combining structure with soft silhouettes, creating garments that are both flattering and empowering.
• Scandinavian Aesthetic: Clean lines, muted palettes, and enduring styles make InWear a standout in minimalist fashion.
• Fabric Excellence: High-quality, ethically sourced materials are at the center of InWear’s product philosophy.
• Eco-Conscious Development: Many of the collections now include eco-friendly fabrics, such as organic cotton and recycled polyester, supporting DK Company’s broader sustainability goals.

Financials and Scale

InWear operates under DK Company, one of Europe’s largest fashion groups, which reported annual revenues exceeding €500 million. While brand-specific revenues are not disclosed, InWear is one of the group’s flagship labels in the premium womenswear segment.

• DK Company employs over 2,000 people globally.
• InWear is stocked in over 1,000 multi-brand retailers across 25+ countries, including premium department stores and independent boutiques.

Shipment and Distribution Data

According to trade data platforms and company disclosures:

• InWear products are regularly shipped across Europe, North America, and select Asian markets.
• The company has a robust distribution network including flagship stores, partner retail outlets, and direct-to-consumer e-commerce via its website and third-party platforms such as Zalando and ASOS.
• A significant percentage of shipments are routed through DK Company’s central logistics and warehousing facility in Brande, Denmark.

Target Market

InWear targets urban, modern women aged 28–50 who prioritize quality, comfort, and elegance in their daily wardrobe. These consumers typically reside in fashion-forward cities and value a balanced blend of style and practicality.

Capabilities

• In-House Design Team: Ensures fast and flexible product development.
• Global Sourcing and Production: With manufacturing spread across Europe and Asia, the brand ensures competitive pricing and product consistency.
• E-commerce Infrastructure: Seamless user experience with multi-currency, multi-language support.
• Sustainability Integration: Alignment with DK Company’s broader ESG strategy.

Certifications and Compliance

While specific certifications for InWear are not publicly listed, DK Company maintains:

• AMFORI BSCI membership for ethical trading.
• OEKO-TEX® and GOTS certifications across several product lines.
• ISO 14001-compliant environmental policies in production units.

Customer Testimonials

“InWear is my go-to brand for wardrobe staples that always make me feel confident and polished. The fit is exceptional, and I love that the pieces are built to last.”
— Customer Review, Denmark

“Stylish yet simple — InWear designs always strike the right balance. Their coats and blazers are my absolute favorite.”
— Boutique Owner, Germany

Major Achievements

• Named one of the top-performing fashion brands within DK Company’s portfolio.
• Expansion into key European markets, including France, UK, Netherlands, and Switzerland.
• Launch of seasonal eco-conscious collections, reflecting its dedication to responsible fashion.
• Featured in leading European fashion retailers including Magasin du Nord, Galeries Lafayette, and de Bijenkorf.

InWear remains a trailblazer in modern Scandinavian fashion, dedicated to crafting timeless, wearable elegance for the modern woman. Its consistent growth and design-led strategy reflect a powerful synergy between tradition and innovation in European womenswear.