Exhibiting at Thaifex - Anuga Asia 2025

ITT Foods SMC Private Limited, operating under its flagship brand Dipitt, is one of Pakistan’s most dynamic and fast-growing food manufacturing companies, specializing in premium sauces, condiments, and foodservice solutions. Headquartered in Karachi, Dipitt has successfully bridged the gap between traditional taste profiles and global culinary trends, positioning itself as a preferred brand in both domestic and international markets.

Core Business and Product Lines

Dipitt’s business model centers around flavor innovation, quality assurance, and scalable manufacturing. The brand offers a diverse product portfolio across several categories:

Basics

• Tomato Ketchup
• Chilli Garlic Sauce
• Hot Sauce

Best Sellers

• Buffalo Sauce
• BBQ Sauce
• Peri Peri Sauce

Hot Ones

• Ghost Pepper Sauce
• Carolina Reaper Sauce

Mayo Range

• Classic Mayonnaise
• Garlic Mayonnaise

Dips

• Ranch Dip
• Cheese Dip

Specialty Sauces

• Mango Chilli Sauce
• Honey Mustard Sauce

Foodservice & Industrial Solutions

• Bulk packaging (1L, 4L, 20L formats)
• Custom recipe development for institutional clients
• OEM/private label manufacturing

All products are made with natural ingredients and are free from artificial preservatives, MSG, and synthetic flavors, catering to modern consumer preferences.

Manufacturing and Infrastructure

Dipitt’s production facility in Karachi is built to meet international food safety standards, enabling high-volume exports and institutional production:

• Manufacturing Capacity: 60 tons/day
• Production Lines: 4 high-speed automated lines for sauces, dips, and condiments
• Certifications: HACCP, ISO 22000, Halal Certification (SANHA)
• R&D Facility: In-house culinary and food science lab for product development
• Packaging: Bottles, sachets, tubs, and bulk industrial formats

The facility operates under strict hygiene protocols with dedicated zones for allergen management and cross-contamination control.

Market Presence and Export Reach

Dipitt is one of the few Pakistani condiment brands with a strong presence in both B2C and B2B markets globally:

• Retail Presence: Pakistan, UAE, Saudi Arabia, USA, UK, Canada, Qatar, and Singapore
• Export Channels: Modern trade, ethnic grocery stores, foodservice distributors
• OEM Clients: Regional restaurant chains and private label projects in GCC and North America
• Annual Export Volume: Over 1,000 metric tons across SKUs (2023)
• Top Export Products: Buffalo Sauce, Peri Peri Sauce, Ghost Pepper Sauce

Dipitt's rapid global expansion is supported by its aggressive brand marketing, participation in trade fairs like Gulfood, THAIFEX, and Anuga, and digital-first sales strategy.

Certifications and Regulatory Compliance

ITT Foods ensures full compliance with international food safety, religious, and regulatory requirements:

• Halal Certified by SANHA (South African National Halal Authority)
• HACCP and ISO 22000:2018 Certified facility for food safety systems
• FDA and FSSAI compliant products for export markets
• EU food safety compliant packaging and ingredient sourcing for European customers

Innovation and R&D Focus

Dipitt’s competitive advantage lies in its continuous product innovation, enabled by its culinary development team:

• Signature Hot Sauces made with real ghost peppers and Carolina reapers
• Customized sauces for QSRs and cloud kitchens
• Health-conscious R&D for low-sodium and sugar-free variants
• Shelf-stable dips and spreads with extended ambient shelf life

Their R&D also supports co-creation projects with foodservice clients, offering fully customized solutions based on market demands.

Strategic Advantages

• Global Branding: Strong storytelling and modern visual branding appeal across cultures
• Scalable Production: Infrastructure capable of meeting both retail and industrial volumes
• Agility: Rapid product development cycles and private label adaptability
• Digital Marketing: Influencer collaborations and robust social media presence on YouTube, TikTok, and Instagram

Testimonials

“Dipitt’s sauces are not only delicious but meet the global standards we require. Their peri peri sauce is a best-seller.”
– Retail Buyer, Major UAE Supermarket Chain

“For our burger franchise, Dipitt’s ability to deliver consistent quality in bulk has made them an essential supplier.”
– Supply Chain Manager, QSR Group, Saudi Arabia

Achievements and Recognition

• Top SME Exporter (2023) recognized by the Trade Development Authority of Pakistan
• Selected among Top 5 Fastest Growing Pakistani Food Brands by Pakistan Business Review
• Crossed 250+ retail points in UAE and KSA within two years of launch
• Featured on Taste Atlas and global culinary blogs for hot sauce innovation

ITT Foods SMC Private Limited continues to scale its manufacturing and brand presence, delivering world-class taste from Pakistan to the global foodservice and retail markets under the growing influence of Dipitt.