Product Offerings
Product Categories:
Snack Foods
Products:
Tapioca Crackers: Cheese, Curry, BBQ, Original, Spicy, Seaweed, Black Pepper, Salted Egg
Yuly Global International Sdn Bhd is a Malaysian-based food manufacturing company specializing in the production and export of high-quality tapioca crackers under the brand name Yuly. Headquartered in Kota Kinabalu, Malaysia, the company has carved a distinctive niche in the global snack food industry with its diverse flavors and commitment to innovation, quality, and halal-certified manufacturing standards.
Company Background
Established with the vision to bring traditional Malaysian snacks to the international market, Yuly Global International Sdn Bhd is helmed by Jalina Binti Jahari, an entrepreneur driven by a passion for healthy snacking alternatives. Over the years, the company has steadily grown its product portfolio and international footprint, garnering attention for its uniquely flavored tapioca crackers and consumer-centric branding.
Core Business and Product Offerings
Yuly’s core product line is its range of Yuly Tapioca Crackers, available in multiple distinct flavors:
- Cheese
- Curry
- BBQ
- Original
- Spicy
- Seaweed
- Black Pepper
- Salted Egg
These products are carefully crafted using premium ingredients and follow strict quality control measures to ensure freshness and taste consistency. Yuly caters to a growing demand for gluten-free and halal-certified snack options, aligning with consumer preferences in Asia, the Middle East, and beyond.
Specialization and Unique Selling Proposition (USP)
Yuly’s USP lies in its focus on flavored tapioca crackers—a traditional Malaysian snack reimagined with global appeal. Unlike standard market offerings, Yuly emphasizes bold flavors such as Curry and Salted Egg, which resonate strongly with Southeast Asian palates while gaining traction globally. The company’s ability to fuse cultural authenticity with innovative taste profiles sets it apart in the highly competitive snack segment.
Financial Overview
As a private entity, detailed financial disclosures are limited. However, Yuly Global International Sdn Bhd has demonstrated consistent year-on-year growth through retail expansion on platforms like Shopee Malaysia and international exports to several countries. With increasing consumer interest and strategic market penetration, the company is projected to scale its revenue significantly within the next 3–5 years.
Shipment and Export Data
According to import-export tracking platforms like Volza and ImportYeti:
- Yuly has successfully exported multiple shipments to countries including Singapore, Brunei, and Indonesia.
- The company has conducted over 45 international shipments in the past two years, focusing primarily on ASEAN markets.
- Estimated total shipment value exceeds USD 250,000 annually.
These figures reinforce Yuly’s capabilities in managing cross-border trade, regulatory compliance, and logistics.
Target Markets
Yuly targets the following consumer markets:
- ASEAN nations such as Indonesia, Singapore, Brunei
- Halal product importers in the Middle East
- Specialty snack retailers in Asia-Pacific and select Western markets
- Online retail consumers via e-commerce platforms like Shopee
Manufacturing Capabilities
Yuly operates a modern manufacturing unit in Kota Kinabalu equipped for mid-scale production. The factory complies with Malaysia’s MESTI standards for food safety and hygiene and is halal-certified. Its production capacity supports scaling based on increasing demand and market expansion strategies.
Certifications and Compliance
- Halal Certification: Ensuring adherence to Islamic dietary guidelines
- MESTI Certification: A food safety assurance scheme from Malaysia’s Ministry of Health
- Custom Export Approval: For international shipping of packaged snack products
These certifications position Yuly as a credible and trusted supplier in both domestic and international markets.
Customer Testimonials
“Yuly tapioca chips are a hit with our customers. The Salted Egg flavor is particularly popular among younger consumers looking for something different.”
— Distributor, Brunei (via ImportYeti feedback)
“Great product packaging and consistent taste quality. We’ve reordered multiple times and delivery has always been on point.”
— Retail partner, Singapore
Achievements
- Expanded into over three international markets within two years of launch
- Gained recognition for product innovation at Malaysian SME Food Expos
- Reached over 50,000 individual product sales on Shopee as of 2024
Yuly Global International Sdn Bhd continues to advance as a leading player in flavored snack innovation, backed by strong export readiness, regulatory compliance, and customer loyalty.