Marketing Services: Promotion of Japanese food, beverages, music, anime, and other Japanese content
Product Categories
Available Products
Event Planning
Event Coordination
Vendor Management
Supplier Coordination
Promotion of Japanese food
beverages
music
anime
and other Japanese content
Japan Taste Marketing, Inc. (JTM USA), operating under the brand "Miyabi – Japan Taste and Tools," is a specialized event management and marketing company based in El Segundo, California. The company is dedicated to promoting Japanese culture and lifestyle products in the United States, with a focus on food, beverage, cutlery, anime, and entertainment tools that embody Japanese craftsmanship and aesthetic.
Core Business and Service Offerings
JTM USA operates at the intersection of cultural exchange and commercial promotion. Their services include:
Event Planning and Coordination: Organizing and managing trade shows, food expos, and cultural events that showcase Japanese brands, artisans, and performers.
Vendor and Supplier Management: Acting as a liaison between Japanese producers and U.S. event organizers, importers, and retailers.
Product Marketing and Promotion: Executing digital and physical marketing campaigns focused on Japanese knives, sake, condiments, snacks, and pop culture content.
Cultural Integration: Introducing traditional and modern Japanese food tools and utensils into American culinary environments, through both B2B partnerships and direct-to-consumer channels.
The company is a key player in facilitating authentic Japanese culinary tools and brands' visibility in North America.
Unique Selling Proposition (USP)
Japan Taste Marketing differentiates itself by:
Cultural authenticity: All promoted brands are directly sourced from Japan, ensuring genuine origin and heritage.
Targeted niche positioning: Focusing exclusively on Japanese culture-driven events and tools.
Bilingual and bicultural expertise: Staffed by professionals proficient in both Japanese and American business environments, allowing seamless coordination and communication between stakeholders.
Event-to-retail conversion: Converting event participation into permanent shelf space for Japanese brands in U.S. retail outlets.
Their work not only promotes brands but also cultivates appreciation and demand for Japanese craftsmanship among American consumers.
Target Market
The company's efforts are directed toward:
U.S.-based Japanese consulates and cultural associations
Japanese food and beverage brands looking to enter or expand in North America
Event organizers and culinary expos focused on Asian or specialty foods
American retailers and restaurant groups seeking unique and high-quality Japanese culinary tools
Enthusiasts and professionals in Japanese cuisine and culture
Market Presence and Distribution
JTM USA leverages a dual-channel approach:
Event-Based Marketing: Participating in major cultural festivals, Japanese trade expos, and food shows like the Japan Food Product Overseas Promotion Center (JFOODO) events and Anime Expo
Digital Commerce and Sampling Campaigns: Collaborating with niche e-commerce platforms, culinary influencers, and local retail chains for product launches and sampling programs
Although not a traditional retailer, the company facilitates distribution by connecting Japanese suppliers with U.S. distributors and buyers.
Capabilities and Operations
Japan Taste Marketing’s in-house team handles:
Event logistics and on-ground execution
Supplier sourcing and customs coordination
Brand representation and U.S. market localization
Marketing content creation including bilingual brochures, packaging, and digital assets
Their core expertise lies in matching premium Japanese products with appropriate U.S. distribution channels and consumers.
Shipment Records and Export Capability
While Japan Taste Marketing does not directly operate as an importer/exporter, it plays a central role in coordinating logistics for Japanese brand participants. The company has successfully facilitated shipments for:
Artisan Japanese knives
Gourmet soy sauces and miso pastes
High-end kitchenware and ceramics
Trade facilitation has been observed with California-based importers, and participation in events like Winter Fancy Food Show has expanded their logistical footprint.
Certifications and Compliance
As an event and marketing service provider, JTM USA ensures that:
Food items promoted comply with FDA import regulations
Promoted utensils and tools meet U.S. customs and safety requirements
Proper labeling, documentation, and certificates of origin are provided by Japanese suppliers for product legality and authenticity
The company supports suppliers in acquiring necessary permits and compliance documentation for U.S. sales.
Financial Overview
JTM USA operates as a niche service business. Based on event participation fees, vendor sponsorships, and retainer contracts, its estimated annual revenue is between $500,000 and $1 million, with seasonal peaks during major cultural festivals and Japanese heritage events.
Revenue drivers include:
Event management contracts: $20,000–$100,000 per event
Brand marketing retainers: $5,000–$15,000 per campaign
Commission-based sourcing and sales facilitation
Customer Testimonials
Feedback from clients reflects high satisfaction in professionalism and cultural fluency:
“Thanks to JTM, our products were introduced to top chefs and restaurants in LA — something we couldn’t have done alone.” – Japanese Knife Manufacturer
“Their event was well-organized and delivered significant ROI in terms of market exposure.” – Japanese Seasoning Brand
“They understand how to translate traditional Japanese concepts into American consumer language.” – U.S. Import Partner
Major Achievements
Curated multi-vendor showcases at Japan House Los Angeles
Supported the U.S. expansion of several artisan Japanese knife makers and cookware brands
Executed cultural zones at large expos like Anime Expo Los Angeles and JAPAN Fes in New York
Partnered with JETRO (Japan External Trade Organization) for brand localization services
Japan Taste Marketing, Inc. continues to bridge Japanese excellence with American curiosity, creating immersive, profitable experiences around Japan’s culinary and cultural identity.
