Shenzhen Huajuchen International Exhibition Group Co., Ltd., headquartered in Shenzhen, China, is one of the world's foremost organizers of large-scale tea industry exhibitions. Best known as the organizer of the Global Tea Fair, Huajuchen has played a pivotal role in shaping the global tea trade by providing a comprehensive platform for producers, traders, brands, and cultural institutions to interact, transact, and share knowledge. The company is recognized for blending commercial exhibition efficiency with deep cultural immersion, making it a cornerstone of China’s and the world’s tea industry ecosystem.
Core Business and Offerings
Huajuchen’s operations center around organizing, promoting, and managing premium tea-related exhibitions and events across China. Key offerings include:
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Major Tea Industry Exhibitions:
- Global Tea Fair China (Shenzhen) – Flagship event attracting over 100,000 attendees annually
- China (Chongqing) International Spring Tea Industry Expo
- Additional expos in cities like Beijing, Xi’an, and Chengdu
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Exhibition Services:
- Booth and pavilion design
- Exhibitor matchmaking and B2B platform facilitation
- International buyer invitation programs
- Event logistics and branding consultancy
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Tea Culture and Art Integration:
- Live tea ceremonies and workshops
- Cultural showcases including traditional tea dances and music
- Tea art competitions and calligraphy exhibits
These offerings create a multi-sensory environment that highlights both business and tradition.
Specialization and USP
Huajuchen International Exhibition Group’s success stems from its unique positioning at the intersection of commerce and culture. Its key differentiators include:
- Largest Tea Exhibition in Asia: The Global Tea Fair in Shenzhen spans over 60,000 square meters, featuring 3,000+ booths and 1,000+ exhibitors from across the tea value chain.
- End-to-End Trade Facilitation: Assists exhibitors with documentation, customs coordination, booth construction, and pre-event marketing.
- Cultural Integration: Elevates trade shows into cultural events with live demonstrations, scholar-led panels, and heritage presentations.
- Domestic and International Reach: While rooted in China, the fair attracts global exhibitors and buyers from over 20 countries and regions.
The platform is highly regarded for enabling deep engagement and collaboration within the global tea industry.
Financial Strength and Market Presence
Though privately held, Huajuchen’s industry dominance is evidenced by:
- Hosting over 10 major exhibitions annually
- Drawing over 300,000 trade visitors across all events per year
- Facilitating direct and indirect sales in the hundreds of millions of RMB annually through its events
- Supported by regional governments and industry bodies including the China Tea Marketing Association
The company generates substantial revenue from exhibitor fees, sponsorships, advertising packages, and premium cultural program slots.
Shipment and Trade Data
Huajuchen, as an exhibition organizer, facilitates trade rather than producing or exporting goods. However:
- Through its B2B matchmaking systems, it has enabled thousands of trade deals between domestic producers and international buyers.
- Exhibitors report substantial lead generation and export agreements post-event, particularly in teas such as Pu-erh, Oolong, and Jasmine, and packaging and processing machinery.
The platform plays a critical role in connecting Chinese tea suppliers with foreign distributors, many of whom attend through hosted buyer programs.
Target Market
Huajuchen targets a diverse and global participant base, including:
- Tea producers, cooperatives, and large estates
- Importers, distributors, and tea retailers
- Packaging, logistics, and tea machinery providers
- Government trade promotion bodies and cultural organizations
- Academics, tea educators, and cultural preservationists
Its events cater to both business-to-business (B2B) and business-to-consumer (B2C) segments, with dedicated days for industry-only access.
Capabilities
The company’s organizational and technical capacities include:
- Event planning across venues of 100,000+ sqm capacity
- In-house exhibition booth construction and layout services
- International exhibitor assistance including translation and marketing
- Trade show apps, databases, and matchmaking platforms
- Partnerships with over 300 media outlets and influencer networks
Their integrated management system ensures efficiency in exhibitor services and audience engagement.
Certifications and Compliance
Huajuchen adheres to:
- ISO 9001 and ISO 20121 event management quality standards
- Fire safety, sanitation, and emergency protocols as mandated by Chinese regulatory agencies
- Data protection and international standards for buyer and exhibitor information handling
These certifications enhance credibility among international exhibitors and institutional partners.
Customer Testimonials and Recognition
Industry leaders consistently praise Huajuchen events:
- “Unmatched in scope and execution for the global tea trade.”
- “Excellent opportunities for networking with both suppliers and buyers.”
- “A unique mix of commerce and culture that elevates the trade fair experience.”
The Global Tea Fair is regularly featured in trade publications such as Tea & Coffee Trade Journal, World Tea News, and Cha Dao.
Major Achievements
- Established the Global Tea Fair as the largest and most influential tea industry expo in Asia
- Partnered with China Tea Marketing Association and local governments for national-level promotion
- Facilitated the entry of hundreds of foreign brands into the Chinese market through its exhibition network
- Recognized for contributing to the cultural preservation of Chinese tea ceremonies and traditions
- Launched digital platforms to host hybrid and virtual trade shows, expanding global accessibility
Shenzhen Huajuchen International Exhibition Group Co., Ltd. continues to serve as the bridge between ancient tea traditions and modern tea commerce. Through expansive exhibitions, cultural programming, and international trade facilitation, the company defines the future of the global tea industry.
