Jascon Food Sdn Bhd, based in Shah Alam, Selangor, Malaysia, is a premier manufacturer and exporter of ready-to-drink (RTD) beverages, specializing in OEM/ODM private label solutions for global and regional brands. With a strong focus on product innovation, customization, and scalable production, Jascon has earned its place as a reliable partner in Southeast Asia’s competitive beverage manufacturing industry.
Company Overview
Established with the mission to offer quality beverage manufacturing services backed by efficient R&D and high-speed production capabilities, Jascon Food Sdn Bhd serves both domestic and international markets. The company’s success is rooted in its agility to co-develop with brand owners, retailers, and health-focused startups seeking customized beverage lines that meet market-specific regulatory, nutritional, and branding demands.
Product and Service Offerings
Jascon operates across two core divisions:
1. Ready-to-Drink Beverages
- Fruit-Flavored Drinks – Wide range of tropical and international fruit blends in PET bottles and pouches.
- Soya Bean Milk – Under the brand “Winfresh,” including sugar-free and flavored variants.
- Isotonic Drinks – Formulated for hydration and recovery with electrolytes.
- Organic Juices – Made with non-GMO fruits, with no added preservatives.
- Functional Drinks – Enriched with vitamins, antioxidants, or dietary fibers for health-conscious consumers.
2. OEM/ODM Contract Manufacturing
- Product Development – Formulation, ingredient sourcing, and flavor testing.
- Regulatory Support – Halal, HACCP, and FDA-compliant documentation and testing.
- Packaging Customization – Full branding support with flexible packaging (tetra pack, PET, pouch, aluminum).
- Global Distribution Logistics – Labeling and shipping compliant with international standards.
Unique Selling Proposition
Jascon's strengths are anchored in:
- OEM Flexibility – From low-MOQ startups to high-volume retail chains.
- Certified Quality Systems – HALAL, HACCP, GMP-compliant facilities.
- Brand Collaboration – Partnerships with character IP holders such as Barbie and Shin Chan for branded kids’ drinks.
- Scalability – Efficient automated lines capable of producing up to 500,000 bottles per month.
Their popular in-house lines include:
- WinKidz – Licensed character-based flavored beverages for children.
- Kidoz – Lifestyle drinks targeting pre-teens and teens.
- Winfresh – Healthy and classic soya drinks.
- Soyz – Functional soy-based beverages.
- WinHeartz – Health-oriented juice beverages.
Target Markets
Jascon’s beverage products are sold through:
- Convenience and retail chains in Malaysia (e.g., MyNews, KK Mart, 99 Speedmart)
- Hypermarkets and supermarkets (Aeon, Tesco, Giant)
- Export channels to:
- Singapore
- Indonesia
- Philippines
- China
- Middle East (UAE, Saudi Arabia)
They also serve private label clients in Europe and North America under customized OEM agreements.
Financials
Jascon operates in Malaysia’s rapidly growing non-alcoholic beverage sector, which exceeded MYR 5.7 billion (USD 1.3 billion) in 2023. Jascon’s OEM export segment reportedly contributes to over 60% of its annual revenue, with total production capacity surpassing 6 million liters per year.
Shipment and Export Insights
- Jascon executes 300+ container shipments per year, primarily from Port Klang.
- Popular export formats: 250ml PET bottles, 1L cartons, and 180ml aluminum cans.
- Export packaging includes multi-language labeling and customs-ready documentation.
- Custom barcode, nutritional info, and B2B portal access for logistics partners.
Capabilities
- Automated beverage filling and capping lines
- In-house R&D team for formulation and taste development
- Flexible packaging formats including shrink wrap, carton, and pouch fill
- Temperature-controlled warehousing
- Dedicated export logistics coordination
Certifications and Compliance
- HALAL Certified by JAKIM (Department of Islamic Development Malaysia)
- HACCP Certification
- Good Manufacturing Practices (GMP)
- Products meet export requirements of US FDA, EU EFSA, and ASEAN Codex
These certifications support their expansion into regulated export markets and enhance trust among health-focused consumers.
Customer Testimonials
“Our collaboration with Jascon on the Kidoz-branded isotonic drink exceeded expectations. The R&D team was responsive and delivered a great taste profile.”
– Brand Manager, Retail Beverage Chain, Singapore
“As an OEM partner, Jascon consistently delivers on quality and compliance. They helped us penetrate the Gulf market with customized halal soya milk SKUs.”
– Import Distributor, UAE
Recognitions and Activities
- Recognized by MATRADE as a top-tier SME beverage exporter
- Participated in MIHAS (Malaysia International Halal Showcase) and THAIFEX
- Recipient of Export Excellence Award 2022 (SME Category)
- Featured in Malaysia’s SME100 Fast Moving Companies List
Jascon Food Sdn Bhd continues to innovate in Malaysia’s ready-to-drink beverage industry by offering co-creation capabilities, health-conscious formulations, and flexible manufacturing services that support both domestic brands and international beverage ventures.
