Jasmine Hygiene Products Pvt. Ltd., headquartered in Biratnagar, Nepal, is a pioneering manufacturer and exporter of hygiene and personal care products with a comprehensive portfolio spanning baby care, feminine hygiene, adult incontinence care, and protective solutions. With a strong commitment to affordability, accessibility, and innovation, Jasmine Hygiene has become a market leader in Nepal and an emerging exporter in South Asia.
History and Core Business
Founded by Punit Sarda, Jasmine Hygiene Products was established with the goal of producing world-class hygiene products locally in Nepal. Since its inception, the company has expanded its operations through strategic brand creation, product diversification, and the development of robust manufacturing infrastructure.
Its core business segments include:
- Baby Care: Diapers, pull-ups, and wipes
- Feminine Hygiene: Sanitary napkins, pantyliners, tampons, and menstrual cups
- Adult Incontinence Care: Adult diapers
- Personal Protection: Face masks
- Hygiene Equipment: Vending and disposal machines for sanitary products
Product and Service Offerings
Jasmine Hygiene manufactures and distributes a wide range of hygiene and personal care products under several leading brand names:
-
Baby Care:
- Cuddlers Baby Diapers
- Baby Pull-Ups
- Baby Wipes
-
Feminine Hygiene:
- Softlove Sanitary Napkins
- Pantyliners and Tampons
- Shapes Menstrual Cups
-
Adult Care:
-
Personal Protection:
- Shield and Safety branded face masks
-
Sanitation Solutions:
- Safex Vending and Disposal Machines for institutional use in schools, colleges, offices, and public facilities
Specialization and Core USP
Jasmine Hygiene’s core strengths include:
- Integrated Manufacturing: State-of-the-art plant with R&D, production, and packaging capabilities
- High Brand Penetration: Most recognized hygiene product company in Nepal
- Women Empowerment: Active involvement in rural hygiene education and sanitary product awareness programs
- Affordability & Access: Products designed for mass-market access with wide regional distribution
Their brands like Cuddlers, Softlove, and Safex are household names in Nepal, representing trust and comfort.
Financials
While private, Jasmine Hygiene’s market dominance in Nepal’s hygiene sector and growing export activities suggest a mid-to-large sized business operation. The company supplies to:
- 100+ retail distributors nationwide
- 50+ hospitals and institutional buyers
- Export clients across South Asia
Shipment Data
- Primary Export Markets: Bhutan, Bangladesh, parts of Northeast India
- Product Types: Sanitary napkins, adult diapers, baby care products
- Typical Order Volume: 20,000 to 100,000 units/month per SKU
- Distribution Channels: Distributors, health organizations, NGOs, e-commerce channels
Target Market
- Retail Consumers: Through general trade and modern trade
- Hospitals and Clinics: Especially for adult incontinence care and baby hygiene products
- Educational Institutions: Via vending machines and menstrual hygiene programs
- Government & NGOs: Through bulk tender supply for public health initiatives
- Exporters & Distributors: Seeking OEM or Jasmine’s branded products
Capabilities
- Manufacturing Plant: Fully automated, ISO-compliant facility in Biratnagar
- R&D Lab: Ongoing development of skin-safe, absorbent materials and biodegradable options
- Packaging & Labeling: Customization for white-label/OEM partnerships
- Machine Production: In-house development of vending and incineration systems
Certifications and Compliance
- ISO 9001 Certified for Quality Management
- CE Certified vending and disposal machines
- Nepali FDA-approved for hygiene and sanitary products
- Environmentally sustainable manufacturing practices
Customer Testimonials
Consumers and institutional buyers consistently praise:
- High absorbency and comfort
- Affordable price point
- Product availability even in rural regions
- Excellent support and customization for institutional needs
Many NGOs and healthcare networks prefer Jasmine products for distribution during hygiene awareness campaigns.
Major Achievements
- Over 10 million units sold annually in Nepal
- First company in Nepal to introduce locally made sanitary vending machines
- Developed 7 proprietary hygiene brands catering to different demographics
- Established partnerships with public health campaigns and NGOs across Nepal
- Featured in national media as a leader in women's hygiene advocacy
