Jawirat Food Co., Ltd., headquartered in Phayuha Khiri, Nakhon Sawan, Thailand, is a specialty manufacturer and exporter of traditional Thai fermented fish sauces and condiments. Known for its dedication to preserving authentic Isan flavors, the company has built a loyal customer base both domestically and abroad through its flagship brand Jawirat.
Company Overview
Founded by Suppakiat To-Im, Jawirat Food Co., Ltd. was established to bring the bold and complex flavors of northeastern Thailand to global markets. With roots in traditional food craftsmanship and a modern vision for food safety and packaging, the company combines heritage techniques with food innovation to offer premium fermented fish sauces and chili-based products.
Jawirat operates out of a certified facility that adheres to hygiene standards while still using age-old fermentation methods, giving its products a unique, deep umami profile that cannot be industrially replicated.
Product and Service Offerings
Jawirat’s product line centers around fermented condiments and culinary enhancers from the Isan region.
1. Fermented Fish Sauces
- Traditional Thai Recipe (Original) – Balanced umami flavor developed through extended natural fermentation.
- Isan Spicy X2 – Infused with extra chili and herbs for intense regional heat, popular in som tam and grilled meats.
2. Fermented Fish Products
- Fermented Fish with Herbs – Ready-to-use condiment blended with lemongrass, galangal, and kaffir lime.
- Fermented Fish with Salted Egg – A gourmet offering combining preserved fish sauce with rich, cured egg yolks.
3. Chili Pastes
- Jaew Bong – A smoky, sweet-savory Lao-style chili paste made with roasted chili and garlic.
- Nam Prik Pao – Sweet chili jam used in stir-fries and dipping.
- Nam Prik Narok – “Hellfire” chili paste, extremely spicy and aromatic.
4. Souvenir Products
- Small-format jars and bottles for tourist gift sets and retail counters.
- Bundled boxes with instructional inserts for non-Thai consumers.
Unique Selling Proposition
Jawirat stands out for:
- Authenticity – All products use fermentation techniques indigenous to Isan.
- Artisanal Production – Small-batch manufacturing that ensures consistency and depth of flavor.
- Extended Fermentation – Minimum 6-month fermentation cycle for sauces.
- Ingredient Transparency – No artificial preservatives; only salt, fish, herbs, and spices.
- Convenience Packaging – Export-friendly bottle formats in 150ml, 350ml, and 500ml variants.
Target Markets
Jawirat’s reach includes:
- Thai and Southeast Asian diaspora markets abroad
- Supermarkets and Asian grocery chains in:
- United States
- Germany
- United Kingdom
- Australia
- Japan
- South Korea
- Local retailers and tourist hubs in Thailand
Their products are often used in:
- Thai and Lao restaurants
- Ethnic grocers
- Gourmet food gift baskets
Financials
Jawirat Food is part of Thailand’s traditional sauces segment, which generated over THB 5.4 billion (~USD 145 million) in 2023. As a growing SME exporter, the company ships an estimated 200,000+ bottles annually, with international sales making up nearly 40% of total revenue. Sales have increased 20–25% year-on-year with the rising global interest in regional Thai cuisine.
Shipment and Export Insights
- Certifications Included: Thai FDA, phytosanitary certificates, Certificate of Origin (COO)
- Popular Export SKUs: 350ml Isan Spicy X2, 350ml Traditional Fermented Fish Sauce
- Shipping Format: Corrugated cartons with 24–36 units per box
- Retail Distribution: Available through Amazon, specialty Thai grocers, and ethnic food distributors
- Average Shelf Life: 18 months
Capabilities
- Dedicated fermentation rooms for natural fish curing
- Clean room bottling area
- Food-grade plastic and glass bottle filling lines
- OEM and private label production upon request
- Bi-lingual product labeling and QR-code integration for export
Certifications and Compliance
- Thai FDA Certified
- Good Manufacturing Practice (GMP)
- HACCP-aligned hygiene controls
- Export-compliant with:
- US FDA import requirements
- EU food labeling standards
Customer Testimonials
“Jawirat’s fish sauce has the same depth and flavor as homemade sauces from Ubon. Our restaurant uses it exclusively in som tam.”
– Chef & Owner, Thai Restaurant, Berlin
“The Isan Spicy X2 has become our best-selling item in the chili sauce aisle. It’s authentic, clean-label, and consistently packed.”
– Import Distributor, California, USA
Recognitions and Activities
- Featured at THAIFEX – Anuga Asia
- Endorsed by Thai Ministry of Commerce SME Export Program
- Participated in regional food heritage forums on fermented food promotion
- Supplier to Thai Select Premium-certified restaurants
Jawirat Food Co., Ltd. remains a steadfast guardian of Isan culinary tradition, transforming ancestral recipes into premium packaged condiments that meet modern quality and export expectations. Through its deep local roots and international outlook, Jawirat continues to spice up the global palate with true Thai essence.
