Product Offerings
Products:
Brownie Crackers: Bcrizpy Original, Bcrizpy Chocolate, Bcrizpy Almond
Healthy Snacks: Crispy Brownie, Bcrizpy Seaweed
Jengreensnack Co., Ltd. is an emerging Thai food manufacturing company based in Phitsanulok, Thailand, known for its innovative approach to healthy snacking. Specializing in crispy brownie snacks under its signature brand Bcrizpy, the company merges indulgence with wellness to appeal to modern snack consumers seeking flavor without compromise.
Brief History
Founded by Wichuda Chalaaem, Jengreensnack Co., Ltd. was created with a mission to produce health-conscious snacks using simple, high-quality ingredients. With roots in homemade recipes and local Thai ingredients, the company expanded its operations into commercial-scale snack production and rapidly gained recognition for its unique crispy brownie products. Positioned as a modern Thai snack innovator, Jengreensnack has grown through strategic market placements in health-focused outlets and premium snack channels.
Core Business
Jengreensnack's core business is the development and manufacturing of crispy brownie crackers and other health-centric snacks. Its operations include:
- Product R&D and formulation
- Small-batch and large-scale baking
- Retail and export packaging
- Distribution and brand marketing
Its snack items are positioned as guilt-free indulgences, blending popular dessert flavors with healthier formats.
Product and Service Offerings
1. Brownie Crackers (Bcrizpy Series)
- Bcrizpy Original: Thin, crispy brownie bites made with cocoa, low sugar
- Bcrizpy Chocolate: Richer chocolate intensity with a crunch texture
- Bcrizpy Almond: Added roasted almonds for protein and flavor
2. Healthy Snack Extensions
- Crispy Brownie: A portable, resealable pack targeting office goers and teens
- Bcrizpy Seaweed: A unique fusion snack combining brownie crisp with seaweed flavor notes
All products are vegetarian, low in sugar, and use no artificial preservatives.
Specialisation and Core USP
Jengreensnack’s key value proposition lies in the fusion of Western dessert textures with Asian flavors in a crispy, low-calorie snack format. Its USPs include:
- Health-conscious formulation: Reduced sugar, no trans fats
- Differentiated snack profile: Unlike typical energy bars or baked goods
- Appeal to multiple demographics: Kids, teens, young professionals
Its innovation in product texture—turning brownies into crispy snack chips—distinguishes it from conventional snack producers in the region.
Financials
As a privately held SME, Jengreensnack does not publicly disclose audited financials. However, trade data and business exhibition records suggest:
- Estimated Annual Revenue: USD 250,000–400,000
- Primary Sales Channels: Online platforms, boutique snack stores, export inquiries
- Growth Rate: 15–20% annually through direct B2C marketing and trade fair participation
The brand continues to invest in capacity and market development, particularly for export readiness.
Shipment Records
Trade activity indicates modest but expanding international interest:
- Markets Exported To: Singapore, Taiwan, and selected Middle Eastern countries via boutique health food resellers
- Export Products: Mainly Bcrizpy Original and Bcrizpy Almond
- Shipping Volume: 2–3 pallets per month on average
The company relies on trade exhibitions and direct buyer engagements to secure export partners.
Target Market
Jengreensnack primarily targets:
- Health-conscious consumers aged 20–40
- Urban snackers looking for alternatives to sugary sweets
- Premium retail outlets focused on gourmet and artisanal snacks
- Export buyers seeking differentiated Thai snack products
Positioned for both local specialty markets and international B2B channels.
Capabilities
- Baking and Drying Facility: Located in Phitsanulok with small-batch and scalable output
- Packaging: Zipper bags and gift box formats, designed for export compliance
- OEM Capability: Accepts white-label and co-branded product collaborations
- Shelf Life: Up to 9 months without artificial preservatives
- Logistics: Ties with third-party export facilitators and cold chain services as needed
Certifications and Compliance Records
As a Thai-based SME focused on food quality and export-readiness, Jengreensnack ensures:
- Thai FDA Registration for all products
- MESTI-compliant production processes
- Export certification upon buyer requirement (labelling, batch testing)
- Pursuing HALAL and HACCP certification for broader market entry
These processes support its credibility as an emerging export supplier.
Customer Testimonials
“We included Bcrizpy Original in our premium snack hampers. It’s a unique product that people remember.” – Gourmet Retailer, Bangkok
“Tastes like dessert, eats like a chip. Kids love it and I don’t feel guilty giving it to them.” – Parent Customer, Chiang Mai
Major Achievements
- Recognized in Thailand’s OTOP (One Tambon One Product) program for product innovation
- Finalist in THAIFEX Startup Showcase for innovative snack formats
- Secured shelf presence in premium Thai snack boutiques and gift stores
- Participated in over 10 international trade expos, including events in Singapore and Dubai
- Developing e-commerce expansion through local and regional platforms
Jengreensnack Co., Ltd. represents the modern wave of Thai food innovation—blending flavor, health, and snackability to meet the needs of today's mindful consumers.