Exhibiting at Thaifex - Anuga Asia 2025

Jia Duo Bao (China) Drinks Co., Ltd. is one of China’s most recognized herbal beverage manufacturers, best known for its flagship brand Jia Duo Bao (JDB). Headquartered in Hangzhou, the company is a leading innovator in the traditional herbal tea segment and a major force in China's non-alcoholic beverage industry. Through a blend of traditional Chinese medicine principles and modern beverage technologies, JDB has built a product empire that resonates with health-conscious consumers both domestically and internationally.

Brief History

Jia Duo Bao’s origin can be traced back to the 1990s, with its herbal tea formulation deeply rooted in traditional Chinese medicine. After parting ways from its previous licensing arrangement with the Wong Lo Kat brand, JDB established its own independent product identity and rapidly ascended to become a national brand. By the early 2010s, JDB had become a dominant player in the herbal tea beverage category in China, recognized for both its cultural authenticity and commercial innovation.

Core Business

Jia Duo Bao’s business revolves around the manufacturing, marketing, and distribution of ready-to-drink herbal teas and functional beverages. The company operates:

• Multiple high-capacity bottling and canning plants across China
• A national distribution network reaching hypermarkets, convenience stores, and foodservice channels
• Export operations serving overseas Chinese communities and health beverage markets

JDB is known for maintaining a robust product R&D pipeline focused on sugar-free and health-optimized drinks.

Product and Service Offerings

1. Herbal Tea Line

• Jia Duo Bao Herbal Tea (Classic): Canned and bottled format, made with natural herbal extracts known for heat-clearing properties
• Jia Duo Bao Herbal Tea 0 Sugar: A sugar-free alternative targeting modern wellness consumers

2. Functional Beverages

• Cooling Teas: Formulated with traditional herbs such as Prunella, honeysuckle, and chrysanthemum
• No-Sugar Herbal Series: Designed for diabetic-friendly and weight-conscious demographics

All products adhere to traditional Chinese herbal formulas while meeting modern safety and taste standards.

Specialisation and Core USP

JDB’s market leadership is built upon its deep integration of Traditional Chinese Medicine (TCM) with mass-market beverage appeal. Its unique selling propositions include:

• Herbal authenticity: Use of time-tested formulas from TCM
• National brand awareness: One of the most recognized brands in the RTD tea segment in China
• Health focus: Early mover in sugar-free and wellness beverages
• Scalable manufacturing: High-volume automated production across multiple plants

This blend of tradition and modernity positions JDB as the benchmark for herbal beverages in Asia.

Financials

Jia Duo Bao is a privately-held entity and has not disclosed full financials publicly. However, available industry data and market research reports estimate:

• Estimated Annual Revenue: RMB 6–8 billion (USD ~850 million–1.1 billion)
• Market Share: Over 30% of China’s herbal tea beverage market
• Production Capacity: More than 6 million cans per day across all facilities
• Advertising Budget: Estimated RMB 500 million annually, with significant investment in sports sponsorships and celebrity endorsements

These numbers underscore JDB’s position as a top-tier beverage enterprise in China.

Shipment Records

Jia Duo Bao has maintained a growing export footprint, supported by its logistics and distribution partnerships:

• Export Destinations: Hong Kong, Singapore, Malaysia, Australia, United States, and Canada
• Key Export Products: Canned herbal tea and sugar-free variants
• Annual Export Volume: Estimated 1,000+ containers globally
• Distribution Partners: Ethnic supermarkets, health beverage distributors, and online platforms

The brand is especially popular in overseas Chinese communities and TCM-aligned wellness stores.

Target Market

Jia Duo Bao targets a broad consumer base, including:

• General consumers in China focused on traditional health drinks
• Young professionals looking for sugar-free and convenient wellness beverages
• Export markets with large Chinese diaspora and interest in functional drinks
• Retailers and HORECA chains incorporating traditional health beverages into their menus

The product design, flavor profile, and health appeal ensure wide cross-market penetration.

Capabilities

• Manufacturing Plants: Located in Guangdong, Hunan, and other strategic provinces
• Fully Automated Lines: Supporting PET bottles, aluminum cans, and glass packaging
• Quality Control Systems: Multi-point inspection and testing compliant with Chinese and international standards
• Innovation Lab: Developing new functional tea-based products with natural ingredients
• Distribution Network: Over 1,000 national distribution partners in China alone

These capabilities position JDB as a highly scalable and efficient beverage producer.

Certifications and Compliance Records

Jia Duo Bao ensures compliance with:

• ISO 22000: Food Safety Management Systems
• HACCP Certification
• China Food and Drug Administration (CFDA) registration
• Halal Certification for select export SKUs
• FDA Approval for U.S. market imports

These certifications reinforce product safety and global market access.

Customer Testimonials

“JDB’s herbal tea is a staple in our household during the summer. It's refreshing and aligns with traditional remedies.” – Consumer, Guangdong

“As a beverage distributor, JDB products are among our most requested herbal lines, especially among Chinese expats.” – Importer, Australia

Major Achievements

• Ranked among the Top 3 beverage brands in China for over a decade
• Pioneer of the "Herbal Tea 0 Sugar" segment in China
• Achieved distribution coverage in over 30 countries
• Regular sponsor of CBA (Chinese Basketball Association) and major TV campaigns
• Developed over 10 proprietary herbal tea formulations with patented blend ratios

Jia Duo Bao (China) Drinks Co., Ltd. remains the leader in traditional herbal beverage innovation, successfully bridging the gap between cultural heritage and modern consumer wellness demands.