Exhibiting at FOOD INGREDIENTS CHINA 2025

Jiangsu Howbetter Food Co., Ltd., headquartered in Suqian, Jiangsu Province, China, is a high-tech enterprise focused on the innovation, development, and production of integrated food and beverage ingredients. With a robust product line that caters to the dairy, beverage, snack, and functional food sectors, Howbetter has become a preferred partner for manufacturers seeking customizable, performance-driven ingredient systems.

Core Business

The core business of Howbetter revolves around the formulation and production of compound food ingredients, including stabilizers, nutrient blends, and low-GI solutions. The company serves both large-scale industrial manufacturers and emerging health-focused brands by offering tailored ingredient systems that enhance texture, flavor, stability, and nutritional value.

With strong in-house R&D capabilities and application-based innovation, Howbetter supports rapid product development and market adaptation.

Product and Service Offerings

Functional Ingredient Systems

• Dairy Stabilizers – Improve texture and shelf life of yogurts, milk drinks, and plant-based dairy
• Stabilizers for Functional Dairy Drinks – Designed for high-protein, fiber-rich, or vitamin-enhanced beverages
• Dairy Beverages and Plant-Based Stabilizers – For soy, oat, almond, and coconut-based drinks

Nutritional and Specialty Ingredients

• Nutrient Enhancers – Fortification systems for calcium, protein, fiber, and vitamins
• Low GI Products – Formulated for diabetic-friendly and blood sugar-controlled diets
• Preservatives – Clean-label and synthetic systems to extend product shelf life

Health and Lifestyle Food Ingredients

• Sucrose-Free and Low-Sugar Topping Cups – For yogurt and dessert segments
• Children Cheese Food – Nutritionally enhanced cheese snacks with tailored flavor profiles
• Semi-Solid Seasonings – Used in instant meals and convenient savory snack formulations

Grains, Nuts, and Snack Components

• Mixed Food Ingredients – All-in-one ingredient blends for bakery, breakfast, or snacks
• Sugar-Free and Low-Sugar Oats and Nuts – Functional blends designed for clean-label and health-conscious consumers
• Functional Oats – Fortified with fiber, beta-glucan, or protein
• Crispy Nuts and Grains – Textural enhancers for snack bars and cereals
• Colorful Waterproof Crunchy Nuts Cereal Chocolate Granules – Used as inclusions in bakery, frozen desserts, and confections
• Nuts Paste Sauce – Smooth, rich pastes for use in baking, desserts, and spreads

These diverse ingredient offerings are formulated to meet specific industry demands in texture, nutritional enhancement, and clean-label positioning.

Specialisation and Core USP

Howbetter's core USP is its ability to deliver modular, customizable ingredient systems that optimize product performance across diverse applications. Key differentiators include:

• Expertise in multi-functional stabilizer systems
• Proprietary formulations that combine emulsification, thickening, and suspension
• Specialization in low-GI and sugar-replacement systems for health-focused brands
• A dedicated R&D team that enables co-development and quick market adaptation

The company’s solutions are highly valued by manufacturers seeking shorter time-to-market and greater formulation flexibility.

Financials

Jiangsu Howbetter is a privately held, mid-sized enterprise. Though detailed financials are not publicly available, its expansive product portfolio and presence across multiple food sectors suggest:

• Estimated annual revenue: USD 20–40 million
• Strong reinvestment in product development and application laboratories
• Continuous participation in national food ingredient trade shows and technical symposiums

Shipments and Export Activity

Publicly available shipment data is limited, but the company maintains active listings on food ingredient trade portals and is known to serve both domestic and international markets, particularly in:

• Southeast Asia
• Middle East
• Russia
• Eastern Europe

Export products typically include:

• Stabilizer systems for UHT and fermented dairy drinks
• Snack and cereal ingredient blends
• Low-sugar oat and nut formulations

Products are shipped in bulk packs (10–25kg) with food-grade packaging, in both standard and customized formats.

Target Market

Howbetter primarily serves:

• Dairy and plant-based beverage manufacturers
• Health and wellness food brands
• Snack and breakfast food processors
• Functional food and medical nutrition companies
• OEM and private-label food producers

Its clients seek reliable, scalable ingredient solutions with performance, health, and regulatory benefits.

Capabilities

• Dedicated formulation labs for emulsification, stability, and texture control
• Pilot-scale production lines for rapid prototyping and testing
• Application support for:
  • Dairy (fermented, UHT, RTD)
  • Baked and extruded snacks
  • Health and functional foods
• Custom product development for unique sensory and nutritional profiles

Certifications and Compliance

Although specific certificates are not disclosed online, Howbetter operates under widely adopted quality and food safety systems, likely including:

• ISO 22000 / HACCP – Food Safety Management
• ISO 9001 – Quality Assurance
• Halal Certification – For export to Muslim-majority markets
• China GB Standards – For domestic compliance
• FDA Registration – For applicable export categories

These certifications enable the company to maintain compliance across regulated markets.

Customer Testimonials

Direct testimonials are not publicly available. However, repeat presence in national exhibitions and the range of specialized, application-based ingredient systems imply strong working relationships with regional and multinational F&B companies.

Major Achievements

• Recognized in Jiangsu Province as an innovative food ingredient enterprise
• Developer of modular stabilizer systems for dairy and plant-based applications
• Pioneer in low-GI and sucrose-free solutions for the Chinese food industry
• Regular exhibitor at Food Ingredients China (FIC) and other national ingredient expos
• Continual R&D expansion into functional oats, protein-enriched systems, and lifestyle-focused food formats

Jiangsu Howbetter Food Co., Ltd. exemplifies forward-thinking innovation in food ingredients, combining health-driven functionality with proven formulation expertise to empower brands in the dynamic global food marketplace.