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Exhibiting at Asia Fruit Logistica 2025

5, 5N08
AsiaWorld-Expo
3 Sept - 5 Sept, 2025

Product Offerings

Products:

Jiangxi Province Hongyuan Fruit Industry Co., Ltd. is a leading agricultural enterprise based in Nanfeng County, Fuzhou City, Jiangxi Province, China. With deep roots in one of China’s most renowned citrus-producing regions, the company has positioned itself as a prominent grower, packer, and exporter of fresh mandarins and oranges, supplying premium citrus fruits to both domestic and international markets for over two decades.

Core Business and Industry Role

Jiangxi Hongyuan Fruit Industry specializes in the cultivation, processing, and export of fresh citrus fruits. Its operations encompass the entire supply chain—from orchard management and harvesting to cold-chain packaging and overseas logistics—ensuring product quality, safety, and freshness from orchard to destination.

The company has focused its resources on enhancing the reputation and global recognition of Nanfeng mandarins, a specialty citrus variety native to the Jiangxi region. These fruits are valued for their thin peel, high sweetness, and natural aroma, making them a sought-after export product across Asia.

Product Offerings

The company’s primary product range includes:

  • Nanfeng Baby Mandarins

    • Thin-skinned and easy to peel
    • Naturally sweet with high Brix levels (13–14%)
    • Long shelf life with optimal cold-chain packaging
    • Popular for fresh consumption and gifting
  • Mandarin Oranges and Sweet Oranges

    • Cultivated in nutrient-rich soil with favorable subtropical climate
    • Sorted and graded for export markets

All products are sorted, washed, and packaged in a dedicated modern packing facility, ensuring they meet export standards in terms of size uniformity, sugar content, and visual appeal.

Unique Selling Proposition

  • Located in Nanfeng County, one of China's premier mandarin-producing areas with over 1,300 years of citrus cultivation history
  • Direct access to extensive orchards totaling several thousand mu (hectares)
  • Use of modern cold storage and sorting lines to ensure freshness and traceability
  • Integration of Good Agricultural Practices (GAP) and environmentally conscious farming techniques

Hongyuan’s operations reflect the fusion of traditional citrus farming wisdom with modern agri-export infrastructure, making it a reliable partner for international citrus buyers.

Shipment and Export Data

Jiangxi Hongyuan Fruit Industry has demonstrated consistent export performance in recent years. According to data from Trademo and Volza:

  • Completed 137 international export shipments between 2021 and 2025

  • Total export trade volume valued at approximately USD 3.37 million

  • Main HS codes:

    • 080521 – Fresh mandarins, including tangerines
    • 080510 – Fresh oranges
  • Key export markets include:

    • Vietnam
    • Philippines
    • Malaysia
    • Indonesia
    • Hong Kong
  • Shipments primarily conducted between October and January, aligning with harvest season and regional demand spikes

This data underlines the company’s stable role in the citrus export supply chain and its growing reach across Asia-Pacific markets.

Target Market

Hongyuan’s citrus fruits cater to:

  • Fresh fruit wholesalers and importers in Asia
  • Retailers and supermarkets focused on seasonal citrus products
  • Distributors of traditional festive fruits (e.g., Lunar New Year market)
  • Bulk buyers looking for reliable Chinese-origin produce with favorable margins

The company aligns its harvest and shipping calendar with festive and winter demand cycles, maximizing product freshness and commercial viability upon arrival.

Capabilities and Infrastructure

  • Modern sorting and grading facility for citrus classification
  • Cold-chain logistics systems to maintain product integrity during transport
  • Dedicated orchard zones under monitored cultivation practices
  • Collaborations with export freight forwarders and customs brokers
  • Integrated traceability systems for batch-level origin tracking

These capabilities ensure Jiangxi Hongyuan’s fruits meet import requirements and maintain shelf stability across distances.

Certifications and Compliance

While the company does not publicly display third-party certifications on its website, it adheres to key export requirements including:

  • Phytosanitary certification by China’s General Administration of Customs
  • Adherence to Good Agricultural Practices (GAP) as encouraged by local government
  • Packaging and labeling compliance for fresh produce in destination markets

Multiple completed international shipments without reported customs issues further demonstrate operational compliance.

Local Recognition and Agricultural Impact

Jiangxi Hongyuan plays a vital role in:

  • Promoting Jiangxi citrus as a Geographical Indication (GI) product
  • Creating seasonal employment for hundreds of local farm workers
  • Increasing farmer incomes through orchard modernization and export price premiums
  • Supporting regional agricultural trade fairs and rural revitalization policies

As a representative enterprise of Nanfeng’s citrus industry, Hongyuan continues to elevate the market value and global reputation of China’s specialty mandarins.

Major Achievements

  • Exported over USD 3 million worth of mandarins in under five years
  • Achieved 100+ successful export transactions to Southeast Asia
  • Partnered with multiple foreign buyers and import agents on long-term basis
  • Expanded production base to accommodate increasing international demand
  • Contributed to Nanfeng County’s recognition as a national-level citrus demonstration zone

Jiangxi Province Hongyuan Fruit Industry Co., Ltd. exemplifies excellence in China’s fresh produce sector, combining rich agricultural heritage with scalable export capacity to meet the growing demand for premium mandarins worldwide.