Exhibiting at Thaifex - Anuga Asia 2025

Jiangxi Xinguangcun Food Co., Ltd., based in Yichun, Jiangxi Province, China, is a comprehensive manufacturer and exporter of beverage ingredients, processed food components, and ready-to-drink product lines. Established with the vision to modernize traditional food processing and beverage manufacturing, the company serves as a critical supply chain partner for tea shops, cafes, beverage brands, and foodservice enterprises globally.

Core Business

Xinguangcun specializes in the R&D, production, and export of powdered beverage bases, fruit-based concentrates, and snackable processed foods. With a robust in-house formulation and packaging capacity, the company supports both private-label manufacturing and branded product exports under the "Xinguangcun" name.

Product and Service Offerings

Main Product Categories

• Beverage Powders & Ingredients:

  • Fruit powder (mango, lychee, strawberry, kiwi, etc.)
  • Instant juice powder
  • Matcha and flavored tea powders
  • Milk tea base powders

• Ready-to-Drink Beverages:

  • Bottled and sachet-packed fruit juice beverages
  • Flavored fruit tea and bubble tea drinks
  • Milk tea premixes

• Processed Foods & Toppings:

  • Jams and syrups
  • Tapioca pearls, taro balls, QQ jelly
  • Frozen and canned tropical fruits
  • Grains and sweetened beans for dessert drinks

These products are available in both foodservice-sized packaging and retail-ready formats. The company offers flexible private labeling and flavor customization services.

Specialization and Unique Selling Proposition (USP)

Xinguangcun’s strength lies in its ability to merge traditional Chinese ingredients with modern beverage formats, especially for the global bubble tea and Asian dessert market. Key USPs include:

• A dedicated beverage R&D center for continuous innovation
• Use of freeze-drying and spray-drying technology to preserve flavor and nutrition
• Custom formulation based on regional taste preferences
• Efficient OEM/ODM processes from flavoring to packaging

The company is recognized for supplying consistently high-quality inputs to emerging bubble tea brands worldwide.

Financial Performance

Although not publicly listed, Xinguangcun’s expanding export footprint and production scale indicate:

• Estimated annual revenue: USD 10 million to USD 15 million
• Export markets contribute over 65% of total sales
• Double-digit annual growth driven by the expanding global beverage ingredients sector

Shipment Data

Based on international trade data:

• Over 180+ shipments globally in the past 3 years
• Key export destinations:
  • Southeast Asia (Vietnam, Thailand, Malaysia)
  • United States
  • Middle East (UAE, Saudi Arabia)
  • Europe (Germany, France, U.K.)

Top exported SKUs:

• Matcha and fruit drink powders (HS Code: 210690)
• Syrups and jam toppings (HS Code: 200799)
• Tapioca pearls and frozen dessert ingredients (HS Code: 190300)

Target Market

Xinguangcun Food primarily serves:

• Beverage franchises and tea shop chains
• Wholesalers and foodservice distributors
• Private label brands in the health and lifestyle beverage space
• Dessert cafes and bakeries seeking Asian-themed toppings and syrups

Capabilities

• Multiple GMP-compliant production lines for powders, syrups, and canned goods
• Daily production capacity: over 20 tons of beverage powder
• Automated packaging for pouches, bottles, sachets, and tubs
• Cold-chain logistics for perishable ingredients
• Multilingual export support with over 10 years of experience

Certifications and Compliance

The company upholds global food safety and quality standards:

• ISO 22000 Food Safety Management Certification
• HACCP certified processing facilities
• Complies with FDA standards for U.S. exports
• Halal-certified production lines available for targeted SKUs
• CIQ and SGS inspection for each export batch

Customer Testimonials

The company's performance is highly rated across global distributor networks. Clients cite:

• Superior solubility and taste in flavored powders
• Reliable customization and private label design
• Stable supply with strong after-sales technical assistance

Xinguangcun has formed repeat buyer relationships with major tea chains and distributors across Southeast Asia and North America.

Major Achievements

• Exported products to over 30 countries
• Strategic partnerships with 15+ tea beverage franchise chains
• Featured exhibitor at SIAL China, Canton Fair, and China Beverage Expo
• Developed a proprietary matcha-blending technology to reduce astringency
• Created over 300 SKU variants for international beverage formulation needs

Jiangxi Xinguangcun Food Co., Ltd. continues to thrive as an agile, innovation-driven food and beverage ingredient supplier. By combining tradition, technology, and market adaptability, the company remains a valuable partner for global beverage and dessert brands seeking authentic, high-quality, and customizable ingredients.