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Exhibiting at Asia Fruit Logistica 2025

5, 5Q35
AsiaWorld-Expo
3 Sept - 5 Sept, 2025

Product Offerings

Products:

Jianyang Fengheyuan Agricultural Professional Cooperative is a registered agricultural cooperative based in Jianyang, China, recognized for its role in promoting local agricultural development, cooperative farming practices, and community-based production systems. While limited public information is available, the entity operates within the scope of China’s rural revitalization framework aimed at consolidating small-scale farmers into efficient, scalable agricultural clusters.

Organizational Background

As an agricultural professional cooperative, Jianyang Fengheyuan functions as a collective economic organization. Its membership likely includes smallholder farmers, landholders, and rural households focused on crop cultivation, fruit production, or specialty agriculture. These cooperatives typically:

  • Consolidate fragmented agricultural plots for unified management
  • Share production resources such as seeds, fertilizers, irrigation, and equipment
  • Coordinate planting schedules, pest control, and harvesting logistics
  • Engage in collective bargaining and sales negotiations with buyers

The cooperative model in China is supported by government incentives to improve rural productivity, reduce poverty, and modernize agricultural infrastructure.

Location and Agricultural Context

Jianyang, located in the Sichuan Province (or in some contexts, Jianyang District in Fujian), is known for its:

  • Subtropical climate with ample rainfall, ideal for diverse crop cultivation
  • Proximity to urban distribution hubs such as Chengdu (if Sichuan-based)
  • Regional strength in citrus fruits, grains, vegetables, and specialty herbs

The cooperative benefits from access to fertile lands, traditional farming expertise, and growing regional demand for traceable, clean-label agricultural products.

Business Activities and Objectives

While no official website or detailed product catalog exists, cooperatives of this nature typically focus on:

  • Collective cultivation and supply of fresh agricultural products (fruits, vegetables, grains, possibly tea or medicinal plants)
  • Standardization of quality through shared farming methods and training
  • Direct-to-market or B2B trading with local wholesalers, e-commerce platforms, or government procurement projects
  • Brand-building under GI (Geographical Indication) labels for regional produce

These cooperatives often serve as rural economic drivers, improving member incomes and stabilizing local agricultural output.

Potential Products and Capabilities

Although unlisted publicly, based on geographic trends and cooperative mandates, potential agricultural outputs may include:

  • Citrus fruits (common in Jianyang’s agro-climatic zone)
  • Seasonal vegetables (cabbage, Chinese spinach, peppers, etc.)
  • Grains or pulses (rice, maize)
  • Greenhouse crops or organic farming trials

Cooperatives in China frequently explore high-value specialty agriculture such as:

  • Tea leaves
  • Medicinal herbs (e.g., honeysuckle, chrysanthemum)
  • Edible fungi or bamboo shoots

Additionally, members may engage in value-added processing such as pickling, drying, or vacuum-packing for market extension.

Operational Structure and Cooperative Model

Key characteristics of professional agricultural cooperatives like Fengheyuan include:

  • Member-based governance with an elected leadership committee
  • Profit redistribution model based on contribution share (labor, land, capital)
  • Government support in the form of subsidies, training, or infrastructure
  • Participation in agricultural e-commerce platforms and rural logistics networks

These cooperatives play a pivotal role in aligning smallholder output with national strategies for food security and rural development.

Compliance and Certification

While specific certifications are not publicly listed, agricultural cooperatives in China often pursue:

  • Green Food Certification (绿色食品认证)
  • Pollution-Free Agricultural Product Certification
  • Organic Conversion or Full Organic Certification
  • Compliance with China GAP (Good Agricultural Practices)

Such certifications increase the cooperative's eligibility for government procurement programs and premium retail channels.

Regional Economic and Social Impact

  • Enhances income levels of rural farming households
  • Facilitates employment generation through seasonal labor and processing
  • Contributes to rural population retention by providing viable economic alternatives to urban migration
  • Supports land consolidation and mechanization, increasing yield per hectare

Strategic Potential

While currently low-profile in online visibility, cooperatives like Jianyang Fengheyuan are crucial links in:

  • China’s agricultural modernization roadmap
  • The integration of agriculture and rural tourism
  • Domestic supply chain stability, especially during post-COVID logistics restructuring
  • Potential export development through aggregators and trade associations

Jianyang Fengheyuan Agricultural Professional Cooperative represents the foundational layer of China’s modern rural economy. As part of a broader network of agricultural collectives, it offers scalable pathways for both productivity and community development in China’s vast agricultural heartland.