Jinan Pingyin County Wentai Food Additives Co., Ltd., located in Jinan, Shandong Province, China, is a private manufacturing enterprise specializing in the production of caramel color, a widely used food additive in beverages, baked goods, sauces, and other processed food products. The company has built its reputation as a dedicated supplier of colorants tailored to meet the needs of the food, beverage, and flavoring industries, particularly within domestic markets.
Core Business
Wentai Food Additives’ core focus is on the production, formulation, and distribution of caramel color, one of the most common color additives in the food industry. The company operates within a focused vertical, offering:
- Stable, high-performance caramel coloring products
- Custom formulations based on client process and pH requirements
- Competitive pricing for bulk manufacturing
Caramel color produced by Wentai is derived from controlled heat treatment of carbohydrates, and the company may utilize varying catalysts such as acids, alkalis, or ammonium compounds depending on application needs.
Product and Service Offerings
Caramel Color
- E150 Series Compliant: Includes Class I (Plain), Class II (Caustic Sulfite), Class III (Ammonia), and Class IV (Sulfite-Ammonia)
- Application sectors include:
- Carbonated beverages and soft drinks
- Soy sauce and vinegar
- Confectionery and baked goods
- Flavor concentrates and compound seasonings
The company offers bulk liquid formats suitable for industrial blending lines, as well as powdered options for dry premixes and seasonings.
Specialisation and USP
Wentai’s uniqueness lies in its exclusive specialization in caramel coloring, allowing it to:
- Maintain tight control over product consistency and stability
- Optimize the browning index and pH compatibility across product lines
- Offer affordable, high-volume manufacturing for industrial clients
- Tailor color intensity to meet customer product specifications
The company’s simplified product focus enables streamlined production and responsive service for B2B clients with recurring demands.
Target Market
Wentai’s primary market includes:
- Beverage bottlers and flavor compounders
- Soy sauce and vinegar producers
- Snack and instant noodle manufacturers
- Food ingredient wholesalers across China
The product is also suitable for:
- Export to regions using caramel color in traditional or packaged foods, such as Southeast Asia, the Middle East, and Africa
Its customer base is most likely centered in Shandong and neighboring provinces, with a distribution strategy based on industrial partnerships and direct B2B fulfillment.
Financials and Shipment Records
While no formal financial disclosures are available, publicly listed contact information and active listings suggest:
- A stable, regionally-focused operation
- Recurrent supply arrangements with Chinese food processors and flavoring companies
- Some visibility on export-oriented B2B platforms, albeit with limited international volume
The business model likely prioritizes low overhead and operational efficiency, catering to clients on a volume basis.
Capabilities
- In-house thermal processing and carbohydrate control for caramel production
- Viscosity, color tone, and pH matching services for formulation-specific solutions
- Capacity to handle industrial-scale orders with standard delivery cycles
- Potential for OEM/private labeling for caramel color resellers
The facility is optimized for batch control and fluid product handling, including tank storage and drum packaging.
Certifications and Compliance
No official certifications were found online, but based on regulatory requirements and operational norms, the company is likely compliant with:
- SC Certification (China's food production license)
- Internal quality control protocols for:
- Color intensity (EBC scale)
- pH, viscosity, and microbial limits
- Sulfur compound residues and heavy metal tests
The caramel coloring is assumed to be E150-compliant for labeling and international specification alignment.
Customer Testimonials
There are no publicly available testimonials or reviews. However, the company has maintained:
- A consistent online presence with direct contact information
- A product offering listed across multiple Chinese B2B directories
- Responsive sourcing communication, particularly via local trade networks and food processing expos
Major Achievements
- Successfully specialized in the production of caramel color for over a decade
- Developed industrial supply relationships in beverage and soy sauce processing industries
- Established as a regional caramel coloring supplier for eastern and northern China
- Maintained low-cost, high-volume manufacturing to meet price-sensitive market segments
Jinan Pingyin County Wentai Food Additives Co., Ltd. continues to serve as a reliable ingredient partner for industrial food and beverage manufacturers, providing stable, high-performing caramel color solutions with an emphasis on simplicity, consistency, and cost efficiency.