Exhibiting at VIV Asia 2025

Jinan Tiantianxiang Co., Ltd. (TTX) is a leading Chinese manufacturer of feed additives and animal nutrition solutions, providing high-performance flavor enhancers, enzymes, probiotics, essential oils, and specialty premixes for the global livestock and aquaculture industries. Headquartered in Jinan, China, the company has developed a solid international reputation for consistent quality, innovation, and cost-effective formulations that improve feed palatability, animal health, and productivity.

Company Background

Established in 1998, Jinan Tiantianxiang Co., Ltd. has grown into one of China's top privately held feed additive companies. The company operates a modern production and R&D complex covering over 30,000 square meters, with more than 200 employees, including 50 R&D and technical support staff. With over 25 years of industry experience, TTX has developed strategic partnerships with feed mills, integrators, and distributors in more than 50 countries worldwide.

TTX operates under the brand name TTX, which has become synonymous with advanced feed additive solutions tailored to species-specific and regional market needs.

Core Business

TTX focuses on the research, development, and production of:

• Feed flavor and sweeteners
• Feed enzymes and compound enzyme blends
• Natural antimicrobials and essential oil premixes
• Mycotoxin binders and acidifiers
• Probiotics and organic feed supplements

Its products are used in swine, poultry, ruminant, and aquaculture feed formulations, with proven efficacy in improving feed intake, gut health, digestion, and overall growth performance.

Product and Service Offerings

Feed Flavors and Sweeteners

• Milk Flavor, Fruit Flavor: Enhances feed palatability, particularly for young animals.
• Sucralose-based Sweeteners: High-intensity sweeteners to stimulate feed intake.

Functional Feed Additives

• Garlic Allicin Powder: Natural antibacterial and antiviral activity to reduce pathogen load.
• Oregano Oil Premix: Phytogenic feed additive with strong antioxidant and gut-modulating effects.
• Acidifiers: Organic acid blends (e.g., formic, lactic, and citric acid) to promote gut health and reduce pathogens.

Enzymes

• Phytase: Improves phosphorus availability, reduces environmental impact.
• Xylanase, Cellulase, Beta-glucanase: NSP-degrading enzymes to enhance energy utilization.
• Compound Enzymes: Customized enzyme matrices for different species and feed formulations.

Probiotics

• Bacillus subtilis, Clostridium butyricum: Promotes gut microbiota balance and supports immunity.

Mycotoxin Binders

• Bentonite-based and yeast cell wall-based toxin adsorbents to reduce aflatoxin and DON toxicity.

TTX also provides technical support, formulation advice, and product customization services to meet the nutritional demands of different markets and species.

Unique Selling Proposition

TTX differentiates itself with:

• Custom formulation services: Tailored solutions based on raw material matrix and animal species.
• Advanced R&D capabilities: In-house labs and application farms to simulate field performance.
• Strict QC measures: Batch-to-batch consistency ensured through ISO-compliant analytical testing.
• Global registration and compliance: Products registered in more than 30 countries with full documentation and safety dossiers.

Their phytase and flavor series are top-sellers in both domestic and export markets, known for high stability and proven performance under pelleting and tropical storage conditions.

Financials and Production Capacity

While the company remains privately owned, industry reports estimate TTX’s annual revenue between USD 15–20 million, with exports accounting for over 50% of total revenue. Their manufacturing capacity includes:

• 10,000 MT/year of enzyme and flavor premixes
• 5,000 MT/year of acidifiers and phytogenics
• 3,000 MT/year of probiotics and specialty blends

The company has recently expanded production capacity to meet growing demand in Southeast Asia, Latin America, and the Middle East.

Shipment Records

According to available trade data from platforms like ImportYeti and Volza, Jinan Tiantianxiang has made over 700 international shipments between 2020 and 2023. Main export markets include Vietnam, Philippines, Egypt, Bangladesh, Brazil, and Saudi Arabia. Shipment sizes typically range from 1–20 MT per order, with key products being phytase enzyme, oregano oil premix, and mycotoxin binders.

Target Market

TTX serves a broad customer base that includes:

• Animal feed manufacturers
• Poultry and swine integrators
• Veterinary product distributors
• Aquaculture nutrition companies
• Government procurement agencies

The company focuses on markets demanding effective non-antibiotic growth promoters and cost-effective solutions for improving animal performance and feed conversion.

Manufacturing and R&D Capabilities

TTX’s production facility features:

• Automatic batching and blending systems
• Spray drying and coating lines for flavor and enzyme protection
• Microencapsulation technologies for essential oil stability
• HPLC, GC, and enzyme activity assay labs for rigorous QC

Their R&D division collaborates with institutions such as Shandong Agricultural University and conducts efficacy trials in on-site application farms to validate product claims.

The company invests over 8% of annual turnover in R&D, developing next-generation phytogenic and enzyme formulations.

Certifications and Compliance

• ISO 9001:2015 Quality Management System
• ISO 22000:2018 Food Safety Management
• FAMI-QS Certified for feed additive safety in the European Union
• Halal Certification for selected product lines
• GMP Compliance for feed additive production
• Products comply with Chinese MOA and international additive registration standards

Customer Testimonials

“TTX’s phytase and oregano oil blends have helped us reduce antibiotic use while maintaining excellent feed conversion rates.”
– Technical Director, Poultry Integrator, Vietnam

“We’ve relied on TTX for five years now. Their feed flavor is consistently high quality, and they always respond quickly to technical questions.”
– Senior Nutritionist, Feed Mill, Egypt

Major Achievements

• Exported to over 50 countries
• Registered feed additives in 30+ global jurisdictions
• Recognized as a Top 10 Feed Additive Exporter in China’s Shandong Province
• Participated in major international exhibitions including VIV Asia, VIV MEA, EuroTier, and FIC China
• Developed 10+ proprietary flavor and enzyme formulations adapted to tropical climate storage and pelleting conditions

Jinan Tiantianxiang Co., Ltd. continues to play a critical role in global animal nutrition by providing effective, science-backed, and safe alternatives to antibiotic growth promoters. With advanced R&D, flexible manufacturing, and customer-first service, TTX stands as a reliable partner to feed manufacturers and integrators worldwide.