Product Offerings
Product Categories:
Confectionery
Products:
Confectionery: Chewing gum, sugar confectionery
Biscuits & Chocolates: Crisp tart biscuits, cocoa-free biscuits
Snacks: White chocolate biscuit form
Jinjiang Xiejia Food Industry and Trade Co., Ltd., located in Jinjiang, Quanzhou, Fujian Province, China, is an active trading company and exporter specializing in confectionery, biscuit-based products, and chocolate-style snacks. Under its key brand Vitaland, the company focuses on delivering enjoyable, cost-effective, and shelf-stable sweet treats to a wide network of international buyers, particularly in emerging markets across Asia, the Middle East, and Africa.
Company Overview
With a focus on affordable indulgence and flexible manufacturing partnerships, Jinjiang Xiejia Food Industry and Trade Co., Ltd. has carved a niche in the global snack and confectionery segment. The company operates by partnering with certified manufacturers in China, allowing it to offer a wide array of private-label and branded products while maintaining quality and consistency across batches.
Core Business
Jinjiang Xiejia is engaged in:
- Export of ready-to-eat confectionery products
- International trading of chocolate and biscuit-based snacks
- Private label solutions for small and mid-sized distributors
- Wholesale services to supermarket chains and convenience stores
By acting as a liaison between Chinese food manufacturers and overseas buyers, the company ensures timely procurement, documentation, and shipment of products aligned with market demand.
Product and Service Offerings
Confectionery Products
- Chewing Gum: Available in fruit and mint variants, including sugar-free options
- Sugar Confectionery: Hard candy, soft chews, and center-filled variants suitable for varied climates and packaging formats
Biscuits & Chocolates
- Crisp Tart Biscuits: Mini biscuit cups filled with fruit jam or cream
- Cocoa-Free Biscuits: Chocolate-like taste without cocoa content, optimized for price-sensitive and halal markets
Snack Innovations
- White Chocolate Biscuit Forms: Sweet biscuit base coated with a white chocolate compound for budget-conscious segments
These products are typically packed in individual units, sachets, or retail-ready pouches and cartons designed for export resilience and branding flexibility.
Specialization and Core USP
Jinjiang Xiejia stands out for its:
- Cost-effective product positioning without compromising on flavor and appearance
- OEM/ODM customization support for packaging, flavoring, and compliance
- Strong emphasis on market-specific flavor profiles and packaging sizes
- Access to a diverse manufacturing network in Fujian and surrounding regions
The Vitaland brand has built recognition in trade circuits for quality matching price expectations across mass consumer markets.
Financials
As a private trading company, Jinjiang Xiejia does not publicly disclose its financials. However, trade activity indicators suggest consistent exports over the past three years, with a focus on high-volume, low-margin food categories. The company is frequently listed on B2B platforms such as Alibaba and Made-in-China, indicating broad buyer engagement.
Shipment and Export Data
Based on export data from trade intelligence platforms:
- Jinjiang Xiejia has executed over 70 international shipments between 2021 and 2024
- Export regions include Nigeria, Kenya, Vietnam, Pakistan, and Saudi Arabia
- Main exported items: Chewing gum, chocolate-style biscuits, and fruit tarts
Shipments are optimized for tropical and subtropical markets through the use of climate-adapted packaging and formulations.
Target Market
The company primarily serves:
- Importers and food distributors in price-sensitive markets
- Regional supermarkets and wholesalers looking for consistent supply at low cost
- Private label buyers seeking snack food solutions in local branding
- Duty-free shops and convenience store chains in transit and border markets
Manufacturing and Capabilities
Although Jinjiang Xiejia does not own a production plant, its strategic alliances enable:
- Batch-level quality assurance
- Regulatory-compliant formulations for Islamic and allergen-sensitive markets
- Custom branding, flavoring, and packaging services
- Scalable production runs based on order sizes
Its coordination-centric business model supports flexibility and speed-to-market, especially for seasonal or festival-driven demand.
Certifications and Compliance
Through its manufacturing partners, the company ensures:
- Halal Certification for Muslim-majority market compatibility
- Food Safety compliance with China’s GB standards
- Support for documentation like Health Certificates, Certificates of Origin, and Ingredient Declarations for international trade
The company works closely with buyers to ensure all destination-specific regulatory requirements are fulfilled during shipment.
Customer Testimonials
“Jinjiang Xiejia’s gum and biscuit lines have helped us launch our own local snack brand with great success. Their flexibility on MOQ and packaging has been vital.”
— Food Importer, Nigeria
“For high-turnover confectionery items, Xiejia’s Vitaland brand has offered the right balance between price and quality. The jam biscuits are particularly popular.”
— Distributor, Middle East
Major Achievements
- Exported to more than 10 countries in Africa, South Asia, and the Middle East
- Developed over 15 private label SKUs for international clients
- Maintained on-time delivery rate exceeding 95% over the last three years
- Built Vitaland into a recognizable brand across bulk confectionery wholesalers in African markets
Jinjiang Xiejia Food Industry and Trade Co., Ltd. continues to strengthen its role as a strategic export partner for low-cost, high-demand snack foods, offering agility, compliance, and consistent product delivery to clients around the globe.