Exhibiting at Thaifex - Anuga Asia 2025

Jinjiang Xiexiang Trade Corp., Ltd., headquartered in Jinjiang, Quanzhou, Fujian Province, China, is a fast-growing trading and export company specializing in a wide array of candy, confectionery, and cereal-based snack products. Known under its brands Xiexiang and Twinfish, the company caters to international markets with affordable, high-appeal products designed for children, families, and value-conscious consumers.

Company Overview

With deep experience in sourcing, branding, and global trade logistics, Jinjiang Xiexiang Trade Corp., Ltd. serves as a comprehensive exporter of snack and confectionery goods made in China. The company leverages regional manufacturing strengths in Fujian to deliver competitively priced, quality-controlled products for wholesalers, importers, and private label clients.

Core Business

The company’s operations revolve around:

• Export of finished candy and snack goods
• Brand promotion of Xiexiang and Twinfish products
• Private label development for overseas partners
• Full-service B2B trading including compliance documentation and shipping

By aggregating supply from qualified Chinese food producers, Xiexiang ensures quality assurance while maintaining price competitiveness and product variety.

Product and Service Offerings

Candy & Confectionery

• Chocolate and Oat Chocolate: Available in both bar and mini-bite formats, with original and nutty variants
• Lollipops and Marshmallows: Colorful, flavored varieties suitable for kids and festival packaging
• Hard & Soft Candies: Including milk candy, center-filled soft candy, jelly candy, and liquid candy
• Bubble Gum and Spray Candy: Fun formats for younger consumer segments

Snack Foods

• Gummy Candies: Fruity and chewy options in animal, bear, and ring shapes
• Cereal-Based Snacks: Products like Oat Choco and Nuts Crisp, designed as healthier indulgence snacks for adults and children

All products are available in customizable formats ranging from bulk to retail-friendly pouches, tins, and flow-wraps.

Specialization and Core USP

Jinjiang Xiexiang specializes in:

• Low-MOQ private labeling for emerging brands and retailers
• Tailored packaging for seasonal, retail, and gifting needs
• Category-wide supply that supports full product assortments for distributors
• Custom flavor development and compliance labeling for specific export markets

The Twinfish brand is recognized for its engaging packaging and consistent product quality in budget and mid-tier snack categories.

Financials

While specific revenue figures are not publicly disclosed, Jinjiang Xiexiang Trade Corp., Ltd. has shown consistent growth in trade volumes over the past three years. The company operates across multiple trade portals, including Alibaba and Made-in-China, and partners with overseas importers in Africa, Southeast Asia, and South America.

Shipment and Export Data

Trade insights and B2B platform activity indicate:

• Over 85 international shipments completed between 2021 and 2024
• Export markets include Philippines, Ghana, Nigeria, Yemen, and Iraq
• Products most commonly exported: Oat Chocolate, Lollipops, Milk Candy, Gummy Bears

Shipments often include documentation for Halal certification and adhere to destination country standards.

Target Market

Jinjiang Xiexiang targets:

• Small-to-medium-sized importers needing complete candy assortments
• Supermarket and convenience store chains in developing markets
• Private label buyers for kids' snacks and festive confectionery lines
• Wholesalers and cash & carry distributors looking for value products with strong margins

Manufacturing and Capabilities

As a trading entity, the company partners with vetted food factories in the Fujian region and beyond. Its operational capabilities include:

• Product formulation and sample customization
• Custom packaging design and branding
• Multi-product load consolidation
• Compliance and logistics documentation for global export

These capabilities are optimized for flexible order quantities and rapid turnaround.

Certifications and Compliance

While the company does not directly hold manufacturing certifications, it ensures that its manufacturing partners provide:

• Halal Certification for Muslim-majority markets
• ISO 22000 / HACCP documentation as required
• Health Certificates, Certificates of Origin, and Product Spec Sheets with all exports

The company works closely with importers to fulfill specific certification and labeling needs for each destination.

Customer Testimonials

“We’ve worked with Xiexiang for over two years and their oat chocolate and soft candy products have performed consistently. Packaging and shelf life are strong.”
— Importer, Middle East

“Twinfish lollipops and gummies sell quickly in our market due to the attractive packaging and low pricing. Xiexiang supports our private label efforts well.”
— Confectionery Distributor, West Africa

Major Achievements

• Developed over 20 SKUs under the Xiexiang and Twinfish brands
• Exported to 15+ countries since 2020
• Maintained a >95% customer satisfaction rating on major trade platforms
• Introduced customized product lines for key buyers in Southeast Asia and Africa

Jinjiang Xiexiang Trade Corp., Ltd. continues to expand its reach as a flexible, reliable export partner for candy and snack distributors seeking market-specific, compliant, and well-branded confectionery solutions.