Product Offerings
Products:
Flavored Fish Snacks: wild small fish, deep-sea fish products
Soy & Poultry Snacks: quail eggs, dried tofu, dried meat
Jinzai Food Group Co., Ltd., headquartered in Yueyang, Hunan Province, China, is a leading publicly listed company in the Chinese snack food industry, known for its innovation in flavored aquatic snacks and protein-based ready-to-eat products. Since its establishment, Jinzai has transformed traditional fish snack formats into a mainstream, youth-driven consumer category, making it a household name across China and a growing presence in overseas markets.
Company Overview
Founded in Hunan and officially listed on the Shenzhen Stock Exchange in 2021, Jinzai Food Group has rapidly expanded its footprint in the snack food sector. The company operates several advanced production bases, R&D centers, and supply chain networks, enabling it to maintain high quality and scalability. Its flagship brand Jinzi and sub-brands such as Xiaodanyuanyuan and Zhouxianxian have become synonymous with flavorful, protein-rich snacks suitable for modern lifestyles.
Core Business
Jinzai's business focuses on:
- Processing of flavored fish snacks and seafood-based products
- Manufacturing of protein snacks from poultry and soy
- Innovation in konjac and vegetarian-based snack lines
- OEM and export partnerships in Southeast Asia and beyond
The company addresses evolving dietary trends with a mix of traditional Chinese flavors and modern packaging and convenience.
Product and Service Offerings
Flavored Fish Snacks
- Wild Small Fish Snacks: High-protein, spicy and marinated fish strips, popular among young adult consumers
- Deep-sea Fish Products: Rich in omega-3, processed into portable snack formats like rolls and sticks
Soy & Poultry Snacks
- Quail Eggs: Marinated and vacuum-packed for single-serve and multi-pack formats
- Tofu & Dried Meat: Spiced and grilled soy snacks, appealing to vegetarian-leaning consumers and meat snack enthusiasts alike
Vegetarian & Functional Snacks
- Konjac Jelly and Strips: Low-calorie snacks targeting diet-conscious buyers
- Flavored Mushroom & Plant-based Jerky: Offering both taste and texture innovations
Products are retailed in convenient, travel-ready pouches and multipacks with extended shelf life and eye-catching branding.
Specialization and Core USP
Jinzai stands out for its:
- Category creation and leadership in fish-based snack foods in China
- Patented processes for sterilization and flavor retention in small-fish processing
- Rapid product development cycle with over 200 SKUs launched
- Cross-functional R&D team collaborating with food science institutes and consumer trend analysts
The company’s snacks are uniquely positioned at the intersection of tradition and convenience, bringing high-protein, low-fat options to modern snackers.
Financials
As a publicly traded company (Shenzhen Stock Exchange: 003000.SZ), Jinzai reports:
- 2023 Revenue: Approx. RMB 2.98 billion (≈ USD 410 million)
- Net Profit: RMB 380+ million in 2023
- CAGR: Double-digit growth over the last 5 years
- Over 60% of sales come from fish snack products
- Investments into automated processing lines and digital supply chains have increased gross margin efficiency
Its consistent financial growth is driven by core brand strength and expanding distribution coverage.
Shipment and Export Data
Based on trade and industry data:
- Jinzai exports to 15+ international markets including Vietnam, Malaysia, Singapore, and Japan
- Exports include flavored fish snacks, tofu cubes, and konjac products
- Expansion underway into Middle East and European markets
- Export volume estimated at 2,000+ tons annually
Export-ready packaging complies with local language and regulatory standards.
Target Market
Jinzai Food targets:
- Urban young adults and teens via its “street food flavor” brand positioning
- Supermarket and convenience store chains
- International distributors of Asian snacks
- Online DTC and e-commerce platforms such as Tmall, JD.com, and TikTok shops
Its snack range is positioned for impulse buys, meal accompaniments, and protein supplementation.
Manufacturing and Capabilities
- Multiple production facilities in Hunan and surrounding regions
- Annual production capacity of 80,000+ tons across all categories
- Smart factory technologies including AI-driven inventory and distribution systems
- In-house labs for microbiological testing, shelf-life simulation, and flavor optimization
Jinzai has implemented a fully digitized supply chain from sourcing to packaging, reducing lead time and ensuring real-time quality monitoring.
Certifications and Compliance
Jinzai Food Group Co., Ltd. maintains the following certifications:
- ISO 22000 and ISO 9001 Food Quality Systems
- HACCP Certification
- Halal Certification for designated products
- Green Food Certification by the Chinese Ministry of Agriculture
- Approved for export to EU, Japan, and South Korea, meeting stringent food safety standards
These certifications underscore the company’s commitment to international quality and safety compliance.
Customer Testimonials
“Jinzai’s small fish snacks are one of the top-selling items in our convenience chain. They appeal to health-focused and flavor-seeking customers alike.”
— Regional Retail Buyer, Guangzhou
“Their vacuum-packed eggs and tofu snacks have helped us build a reliable Asian snack category for our chain.”
— Distributor, Vietnam
Major Achievements
- Listed on the Shenzhen Stock Exchange in 2021
- Ranked among Top 3 snack food companies in China by brand penetration
- Annual sales exceed 1.5 billion snack packs
- Recognized with the China Snack Innovation Award in 2022
- Operates over 300 distribution partners across domestic and global markets
Jinzai Food Group Co., Ltd. continues to lead China's next generation of snack foods, blending innovation, nutrition, and deep cultural roots to serve a growing international market hungry for flavorful, protein-packed, and ready-to-eat foods.