Exhibiting at International Food & Drink Event (IFE) 2025

JM Posner Ltd, based in Sutton in Ashfield, Nottinghamshire, is a prominent supplier of dessert ingredients and catering equipment in the United Kingdom. Specializing in the wholesale distribution of premium food products and kitchen hardware, the company has carved a niche in both the commercial catering and hospitality industries with a strong focus on innovation, reliability, and product diversity.

Core Business and Offerings

JM Posner operates as a hybrid distributor and manufacturer, catering to restaurants, dessert parlours, cafes, food trucks, and large catering operations. Their business is structured around two primary verticals:

1. Food Ingredients – Offering a wide range of dessert-based products.
2. Catering Equipment – Specializing in commercial-grade appliances.

Product Portfolio

• Dessert Ingredients:

  • Chocolate chips, chocolate curls, and flakes
  • Dessert syrups in multiple flavours
  • Toppings and sauces for waffles, pancakes, and ice creams
  • Luxury chocolate spreads and fillings

• Baking Mixes:

  • Waffle and bubble waffle mixes
  • Crepe and pancake mixes
  • Premium brownie and cake bases

• Catering Equipment:

  • Chocolate fountains (various sizes)
  • Crepe makers and waffle irons
  • Popcorn machines
  • Slush machines and hot chocolate dispensers

Their offerings are tailored to suit both small and large-scale food businesses, with an emphasis on consistent product quality and user-friendly equipment.

Specialization and Unique Strengths

JM Posner has established itself as a specialist in the dessert sector, known for:

• In-house product development – Custom dessert mixes and formulations tailored to client needs.
• Speedy nationwide delivery – Integrated logistics and warehousing allow for next-day delivery across the UK.
• Multimedia marketing strategy – The brand actively promotes products through platforms like TikTok and YouTube, connecting with a broader and younger audience.

Their social media-driven campaigns, like the viral "Will It Fountain?" series on TikTok, demonstrate the company’s unique engagement strategy to generate brand awareness and customer interest.

Financials

While the company’s exact financial data is not publicly available, its growth trajectory is evident through:

• Product line expansion – Continual addition of new dessert toppings and mixes.
• International B2B engagement – Shipping options across Europe and active trade engagements with overseas clients.
• Digital retail success – A robust e-commerce portal driving direct-to-business (D2B) and direct-to-consumer (D2C) sales.

Estimates from business intelligence platforms suggest an annual revenue range of £5–10 million, with strong profitability driven by private label offerings and branded food equipment.

Shipment Records

JM Posner caters to both domestic and European markets through its e-commerce and wholesale channels:

• Export Reach: Products available for shipment across EU regions with customs-compliant documentation.
• International B2B Distribution: Known among hospitality groups and chain franchises outside the UK for equipment and bulk ingredients.
• Private Label Supply: Some of its mixes and syrups are white-labeled and distributed under other dessert brands globally.

Target Market

• Independent dessert parlours and food trucks
• Hospitality chains and franchises
• Food service companies and commercial kitchens
• Online bulk buyers across the EU
• Event catering businesses (weddings, exhibitions, trade fairs)

Capabilities

JM Posner’s operational infrastructure is built for scale and flexibility:

• Warehousing: Modern facilities in Nottinghamshire with climate control for ingredient storage.
• Private Label Manufacturing: Capable of producing custom food formulations under client branding.
• Multichannel Sales: Integrated retail via website, Amazon, and direct wholesale.

Their in-house R&D and logistics teams ensure swift adaptation to evolving food trends and seasonal demands.

Certifications and Compliance

• ISO and Food Safety Certifications: Adherence to UK and EU food safety regulations for all edible products.
• CE Certified Equipment: All kitchen appliances meet EU compliance standards.
• Allergen and Vegan Labels: Clear allergen labeling and a growing line of vegan-friendly dessert options.

Achievements and Recognition

• Viral Social Media Campaigns: “Will It Fountain?” series viewed by hundreds of thousands on TikTok and YouTube.
• Product Innovations: First UK distributor to launch dual mix bubble waffle base with adjustable sweetness.
• Retail Expansion: Listed as preferred supplier for dessert kiosks in UK malls and high-footfall areas.

Customer Testimonials

Testimonials from verified retail buyers on social platforms and the JM Posner website often highlight:

• Product Quality – Consistent taste and easy-to-use equipment
• Customer Service – Responsive team and fast shipping
• Custom Orders – Ability to fulfill tailored requests and private branding

JM Posner Ltd continues to be a dominant and innovative force in the UK’s dessert and catering equipment sector, with strategic expansion into international markets and a digitally native brand presence.