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T2

Exhibiting at Thaifex - Anuga Asia 2025

10-KK55
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Canned Seafood: Tuna in soybean oil, Mackerel in tomato sauce

Canned Fruits & Vegetables: Pineapple slices, Mandarin oranges, Mushrooms, Green peas, Raisins

Breakfast Cereals & Muesli: Bircher muesli, Fruit muesli, Corn flakes, Oats

Sauces & Prepared Foods: Pasta sauces (Arrabiata, Carbonara, Napolitan), Tomato products, Pasta condiments

JR F&B Co., Ltd. is a leading food and beverage distribution and processing company based in Lat Krabang District, Bangkok, Thailand. With a diversified product portfolio and longstanding international partnerships, the company has positioned itself as a trusted importer, distributor, and private label collaborator for premium canned foods, cereals, sauces, and condiments across Thailand and select Southeast Asian markets.

Core Business

JR F&B is engaged in the import, export, and distribution of packaged food and beverage products, operating through multiple channels including retail, foodservice (HoReCa), and industrial ingredients. The company also specializes in the private labeling of canned seafood, fruits, vegetables, and prepared foods for international and domestic clients.

Product and Service Offerings

JR F&B supplies a vast range of food categories, many under international premium and niche brands. Core product segments include:

Canned Seafood

  • Tuna in Soybean Oil
  • Mackerel in Tomato Sauce
  • Sardines and Other Marine Products

Canned Fruits & Vegetables

  • Pineapple slices and chunks
  • Mandarin orange segments
  • Whole and sliced mushrooms
  • Green peas, sweet corn
  • Raisins and other dried fruits

Breakfast Cereals & Muesli

  • Bircher Muesli, Fruit Muesli
  • Corn Flakes, Oatmeal, Rolled Oats
  • Packaged in various sizes for retail and foodservice

Sauces & Prepared Foods

  • Pasta sauces: Arrabiata, Carbonara, Napolitan
  • Tomato paste, crushed tomatoes
  • Salad dressings, mayonnaise, mustard
  • Cooking condiments and instant sauces

All products are offered in retail-ready formats, foodservice packs, and industrial bulk containers, depending on customer needs.

Specialisation and Core USP

JR F&B's strength lies in its multi-brand distribution portfolio, long-standing relationships with global suppliers, and its efficient national supply chain within Thailand.

Key unique selling propositions:

  • Exclusive distributor rights for top international food brands in Thailand
  • Extensive food safety compliance, temperature-controlled warehousing, and logistics capabilities
  • In-house product development and OEM services for Thai private label clients
  • Multi-channel access including modern trade, traditional retail, online, and institutional buyers

Their robust brand network and integrated operations allow for consistent supply of high-demand international brands with localized service and support.

Financial Overview

While JR F&B is a privately held company and does not publish financials, its operational footprint and product visibility indicate strong market presence:

  • Estimated Annual Revenue (2023): USD 15–20 million
  • Distribution Network: Over 1,000 retail outlets, food chains, and wholesalers in Thailand
  • Key Distribution Channels: Modern trade (supermarkets), e-commerce, HoReCa, OEM buyers

The company is considered a mid-size food importer with above-average product diversification and high consumer recall for imported pantry staples.

Shipment Data

Based on import/export platform tracking and distributor listings:

  • Key Countries of Origin: Spain, Italy, Germany, USA, Japan, Australia
  • Top Imported Brands: McGarrett, Remia, Fragata, Alpen, Post, House Foods
  • Annual Product Volume: Estimated 300–500 TEUs (containers), covering shelf-stable food categories
  • Distribution Centers: Bangkok with regional hubs in northern and eastern Thailand

JR F&B is a preferred sourcing partner for large retail chains looking for high-quality global food brands with established performance in Asian markets.

Target Market

JR F&B serves a wide spectrum of clientele:

  • Modern Trade Retailers – Tesco Lotus, Big C, Tops, Villa Market
  • Online Food Marketplaces – Shopee, Lazada, JD Central
  • Hotels and Restaurants – Upscale hotel chains and restaurant groups
  • Food Manufacturers – Using imported sauces, oils, and ingredients in semi-prepared food products
  • End Consumers – Via in-store and e-commerce platforms

The company positions itself at the intersection of convenience, quality, and international taste, catering to urban consumers and institutional foodservice clients alike.

Capabilities

  • Product Range Management: 1,000+ SKUs across 20+ food categories
  • Warehousing: Cold and ambient storage at Bangkok distribution facility
  • Logistics: Own fleet and third-party partnerships for national coverage
  • OEM/Private Label Services: Branding, labeling, regulatory approvals
  • Multi-Lingual Labeling and Nutrition Compliance for imported goods

JR F&B also manages promotional campaigns, sampling, and merchandising support for international brand partners entering Thai and ASEAN markets.

Certifications and Compliance

  • Thai FDA Certified Importer
  • GMP Compliance for Food Handling & Storage
  • Halal Certification (applicable to selected products)
  • Food Safety Audits Passed (for distribution partners and retail compliance)

All imported food items are registered, nutritionally labeled, and barcode compliant per Thai FDA and customs requirements.

Customer Testimonials

“JR F&B is our go-to distributor for premium pasta sauces and cereals. Their delivery is reliable, and their product range fits our gourmet category perfectly.”
Buyer, Modern Retail Chain – Bangkok

“As a chef, I value their consistency in supplying quality imported ingredients. The McGarrett and Remia brands are kitchen staples.”
Executive Chef, Bangkok Hotel Group

Major Achievements

  • Exclusive brand partnerships with McGarrett, Remia, Alpen, House Foods, and more
  • Expanded to online retail integrations with top Thai marketplaces in 2021–2023
  • Successfully launched private label sauces and canned goods for Thai supermarket chains
  • Participation in international food expos such as Thaifex and ASEAN Food Industry Summit
  • Recognized importer for diversified EU and Japanese food products in Thai market

JR F&B Co., Ltd. continues to be a key player in Thailand’s food distribution landscape—delivering trusted international brands, expanding the taste horizons of Thai consumers, and strengthening foodservice and retail supply chains with a customer-first, quality-assured approach.