JRV Industries LLP, headquartered in Noida, India, is a leading manufacturer, exporter, and private label partner specializing in home and car fragrance products. With a strong foothold in the household supplies segment, the company is renowned for its innovative and affordable air fresheners, camphor products, and air purifying solutions designed for both residential and commercial use.
History and Core Business
Founded by Jeetendra Dharewa, JRV Industries began with a vision to create high-quality yet cost-effective air care products tailored to Indian and global consumers. Over the years, the company has developed a robust manufacturing ecosystem that delivers scalable private label solutions to both large retail brands and niche D2C startups.
The company operates in the following core business segments:
- Home and Car Air Fresheners
- Camphor-Based Aromatherapy and Purification Products
- Reed Diffusers and Charcoal-Based Deodorizers
- Private Label Manufacturing and Custom Product Development
Product and Service Offerings
JRV Industries offers a wide range of fragrance and purification products under both its own brand and white-label contracts:
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Air Fresheners:
- Gel Pocket Air Fresheners
- Car Dashboard Gel Fresheners
- Hanging Perfume Bottles for Cars
- Potpourri Air Fresheners for Home and Offices
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Camphor Products:
- Camphor Potli (aromatic pouch for spiritual and home purification)
- Camphor Sachets (for wardrobes, drawers, and cars)
- Air Purifying Camphor for Deodorizing and Moth Repelling
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Reed Diffusers:
- Available in multiple fragrances with decorative and gifting variants
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Charcoal Air Purifiers:
- Activated Charcoal Bags for odor control and moisture absorption
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Private Label Services:
- Custom formulation and fragrance development
- Branding and packaging design
- Flexible MOQs and bulk order handling
All products are developed using non-toxic, skin-safe materials and designed to meet international safety and fragrance stability standards.
Specialization and Core USP
JRV Industries stands out due to:
- Product Innovation: Development of eco-friendly, long-lasting aroma solutions
- Custom Manufacturing: OEM/private label production tailored to brand requirements
- Fragrance Expertise: In-house team of perfumers and chemists for scent development
- Pan-India and Global Reach: Distribution network covering modern trade, retail, and export channels
The company is recognized for its functional fragrance technology that combines scent diffusion with air purification.
Financials
As a mid-sized privately held firm, JRV Industries shows stable and growing operations:
- Revenue Growth: 25% CAGR over the last 3 years
- Production Volume: Over 1.2 million units annually
- Export Volume: 30% of total production caters to international clients in Asia and the Middle East
Their consistent expansion of product lines and customer base highlights healthy financial sustainability.
Shipment Data
- Export Regions: UAE, Saudi Arabia, Sri Lanka, Bangladesh, Nepal
- Domestic Market: General trade, online marketplaces (Amazon, Flipkart), lifestyle stores
- Export Formats: Custom branding for wholesalers, boutique brands, and large retailers
- MOQ for Export: 5,000 to 100,000+ units/month depending on SKU
Target Market
JRV Industries serves:
- Home Fragrance Brands
- Automotive Accessory Retailers
- Aromatherapy Product Distributors
- D2C and E-commerce Brands
- Gift Packaging Companies and Corporate Gifting Partners
Capabilities
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Manufacturing Infrastructure:
- Semi-automated and manual assembly lines for aroma diffusers and gel packs
- Filling and packaging lines for sachets, bottles, and pouches
- In-house fragrance lab and testing unit
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Production Capacity:
- Gel-based fresheners: 150,000 units/month
- Reed Diffusers and Camphor Potli: 100,000 units/month
- Private label variants: Flexible batches from 5,000 units
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R&D and Packaging:
- Fragrance shelf-life testing
- Leak-proof packaging innovations
- Eco-packaging options (kraft, glass, recyclable PET)
Certifications and Compliance
- ISO 9001 Certified Facility
- In-house QA protocols adhering to BIS guidelines
- Non-toxic, alcohol-free, and cruelty-free formulations
- Compliance with export documentation and fragrance safety standards
These standards ensure product acceptance in regulated markets and safe usage for end consumers.
Customer Testimonials
B2B clients and retail buyers highlight:
- Consistent fragrance strength and diffusion
- High-quality packaging
- Excellent value for money
- Reliable customization and delivery timelines
The company maintains long-term relationships with institutional buyers, fragrance distributors, and e-commerce retailers.
Major Achievements
- Developed over 100+ SKUs in air freshener and camphor-based categories
- Featured in top gifting catalogs for corporate orders
- Supported launch of 15+ private label brands in home fragrance segment
- Established export presence in over 10 countries within 5 years
- Launched innovative “car hanging camphor” as a category-first in India
