Exhibiting at VIV Asia 2025

JT International Corporation Co., Ltd (JTI) is a global leader in the tobacco industry, recognized for its commitment to quality, innovation, and sustainability. Headquartered in Geneva, Switzerland, JTI operates in over 120 countries and has a diverse portfolio of brands, including some of the world’s most iconic cigarette and vaping products. The company has continually evolved its business strategy to meet the demands of a changing global market, positioning itself as a frontrunner in the development of reduced-risk products and expanding its offerings beyond traditional tobacco.

Core Business of JT International Corporation Co., Ltd

JTI’s core business revolves around the manufacturing, marketing, and distribution of tobacco products and nicotine-based alternatives. The company’s product range includes conventional cigarettes, vaping products, and smokeless tobacco products. JTI is recognized for its strong focus on sustainability, particularly in the areas of harm reduction through innovative alternatives like vaping and smokeless tobacco.

Products and Service Offerings

JTI offers a wide variety of products across different categories, aimed at catering to the diverse needs of smokers and nicotine consumers:

• Cigarettes: JTI's tobacco offerings include some of the most recognized cigarette brands globally, such as Winston, Camel, Mevius, and LD. These brands are available in a variety of flavors and formulations to meet consumer preferences across markets.
• Vaping Products: JTI has invested heavily in the development of reduced-risk alternatives, including its Ploom product line. Ploom represents JTI's entry into the vaping category, offering consumers a smoke-free alternative that heats rather than burns tobacco.
• Smokeless Tobacco: In addition to its cigarette and vaping products, JTI offers Nordic Spirit, a smokeless tobacco product that provides an alternative to traditional smoking. It is particularly popular in markets where smokeless alternatives have gained traction.

Specialization and Core USP

JTI specializes in delivering high-quality tobacco and nicotine products while also focusing on reducing the harm associated with smoking. The company’s unique selling proposition (USP) lies in its ability to innovate within the tobacco industry, particularly with reduced-risk products. By providing consumers with a broader range of products, including those designed to minimize health risks, JTI sets itself apart from traditional tobacco manufacturers.

Financials and Shipments Data

JTI operates as part of the Japan Tobacco Group, which posted consolidated revenues of over $20 billion in recent years. Although detailed financial data specific to JTI is not available, the company’s extensive global presence and strong portfolio of brands suggest solid financial performance. JTI is committed to growth in both mature and emerging markets, with a focus on expanding its reduced-risk product offerings.

The company also has a strong presence in international markets, with products sold in over 120 countries. For specific shipment and export data, platforms such as Volza or ImportYeti can provide insights into JTI’s global reach and trade activities.

Target Market

JTI targets adult smokers, particularly those in markets with a high demand for both traditional tobacco and reduced-risk products. With brands like Winston and Camel, the company appeals to a broad demographic of traditional smokers. Additionally, JTI’s Ploom and Nordic Spirit products are designed for those seeking alternatives to smoking, especially in markets where public health initiatives and smoking bans are prompting consumers to explore vaping and smokeless tobacco products.

Capabilities

JTI’s capabilities are centered around research and development, product innovation, and manufacturing excellence. The company’s extensive investment in R&D has led to the development of alternative products such as Ploom and Nordic Spirit, which are part of JTI’s strategy to lead the transition towards a smoke-free future. The company operates in over 120 countries, and its global manufacturing and distribution networks ensure that its products are available in key markets around the world.

Certifications and Compliance Records

JTI adheres to the highest standards of regulatory compliance, ensuring that its products meet the requirements set forth by the authorities in each country where it operates. The company is committed to responsible marketing, product quality, and sustainability. JTI’s focus on consumer safety and health has led it to invest heavily in reduced-risk products that are designed to minimize harm compared to traditional tobacco.

Customer Testimonials

While customer testimonials are not widely available from public sources, JTI’s products are known for their high quality, and brands like Winston and Camel are among the most recognized globally. JTI’s commitment to product innovation and harm reduction through offerings like Ploom and Nordic Spirit has been positively received in markets where these products have been introduced.

Major Achievements

JTI has made significant strides in the tobacco industry, particularly in the realm of innovation and sustainability. The company’s major achievements include:

• Ploom: JTI’s Ploom product line represents a major breakthrough in the company’s efforts to provide reduced-risk alternatives to smoking. Ploom is one of the leading products in the heated tobacco category.
• Sustainability Initiatives: JTI is committed to reducing its environmental impact and promoting sustainable farming practices. The company’s sustainability efforts include reducing carbon emissions and promoting responsible sourcing of tobacco.
• Global Reach: JTI’s extensive global presence in over 120 countries and its strong portfolio of iconic brands like Winston and Camel ensure its continued leadership in the tobacco industry.

Through its strategic focus on innovation, sustainability, and the expansion of reduced-risk products, JTI continues to shape the future of the tobacco industry, providing consumers with a range of choices that prioritize both quality and health considerations.