Exhibiting at Thaifex - Anuga Asia 2025

Just Viet Co., Ltd. is a fast-growing Vietnamese food and beverage manufacturing company based in Ho Chi Minh City, Vietnam. Specializing in instant coffee, health-focused teas, functional food supplements, and traditional Vietnamese snacks, Just Viet has positioned itself as a modern FMCG brand that bridges Vietnam's cultural flavors with global market demands. With a robust export strategy and consumer-centric branding, the company is gaining recognition across Southeast Asia and beyond.

Company Overview

Founded with the mission of bringing the taste and wellness benefits of Vietnam’s natural ingredients to the world, Just Viet Co., Ltd. operates under a strong ethos of authenticity, innovation, and sustainability. The company’s flagship brands — Just Viet and Bonie Bee — reflect this vision through vibrant packaging, quality sourcing, and health-conscious formulations.

Core Business

Just Viet's core business pillars include:

• R&D and manufacturing of Vietnamese instant beverage products
• Private label and OEM services for international clients
• Export of value-added food and drinks to Asia, Europe, and North America
• Retail branding and marketing of in-house product lines across domestic and online platforms

Product Offerings

Just Viet offers a range of innovative and market-ready products across several categories:

• Instant Coffee:
  • Coconut Cappuccino
  • Durian Cappuccino
  • Milk Coffee (Vietnamese-style)
• Functional Fruit Teas:
  • Chia Seed & Fruit Tea blends
  • Chamomile & Goji Berry Tea
• Health Supplements:
  • Honey-based drinks and Noni extract products under the Bonie Bee label
• Snack Foods:
  • Crispy Mushroom Chips
  • Traditional Fried Rice Snacks

These products are developed to appeal to both health-conscious and flavor-driven consumers.

Specialization and Unique Value Proposition

• Combines Vietnamese traditional ingredients with modern convenience formats
• Focus on functional beverages that offer digestive, energy, or wellness benefits
• Agile OEM/ODM production for overseas private-label clients
• Clear branding with English-language packaging optimized for export markets
• Constant product innovation through in-house R&D

Financials

While specific financial data is not publicly available, the company is involved in large-scale export deals and online distribution, indicating a stable and growing revenue stream. Based on volume and product type, Just Viet’s estimated annual turnover is between USD 2 million and 5 million, driven by international contracts and domestic e-commerce growth.

Export and Shipment Data

Just Viet actively exports to over 15 countries, with key markets including:

• Japan
• South Korea
• United States
• Germany
• Thailand
• Philippines

The company has participated in multiple Vietnamese government-led export promotion programs and trade fairs, including Vietnam Foodexpo and Vietnam International Cafe Show. Export formats include:

• Retail-ready sachets and pouches
• Gift boxes for specialty products
• Bulk packaging for institutional and private label use

Target Markets

The company targets the following customer segments:

• Health-focused millennials and Gen Z consumers
• Ethnic grocery stores and premium Asian food retailers
• Coffee shops, smoothie bars, and wellness cafes
• Online B2C platforms and distributors in the FMCG space

Capabilities

• Full-fledged manufacturing infrastructure in Ho Chi Minh City
• Capacity to handle custom formulation and private labeling
• In-house branding and bilingual packaging design services
• ISO-compliant and export-ready production processes

Certifications and Compliance

• ISO 22000 Food Safety Management
• HACCP Certification
• FDA Registration for products exported to the U.S.
• Conformance with ASEAN food labeling and compliance standards

These certifications ensure that Just Viet’s products meet both local and global regulatory requirements.

Customer Testimonials

Testimonials from B2B partners and international distributors often highlight:

• Excellent flavor consistency and packaging quality
• Professional handling of export documentation and compliance
• Fast lead times and responsive customer service

The company maintains an active dialogue with distributors through its digital platforms and overseas sales teams.

Major Achievements

• Official supplier to multiple international FMCG distributors
• Recognized by Vietnam Ministry of Industry and Trade as a promising export brand
• Developed one of the first Durian Cappuccino instant mixes in Vietnam
• Featured in prominent food innovation exhibitions across Asia
• Successfully launched product lines on cross-border e-commerce platforms such as Shopee Global, Amazon, and Lazada