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Exhibiting at IFEX Philippines 2025

World Trade Center Metro Manila
22 May - 24 May, 2025

Product Offerings

Product Categories:

Fish, Other Seafood Products, Marine Products, Seafood

Products:

Seafood & fish products: Bagoong, Bottled sardines, Frozen fish

Processed ready-to-cook: Salmon BBQ, Northbay Deli spreads

Founded with a mission to bring premium Filipino seafood and delicacies to the world, Kai Anya Foods Int'l. Corp. has grown into a formidable player in the food processing and distribution sector of the Philippines. Headquartered in Navotas, Metro Manila—a vital hub of the Philippine fishing industry—Kai Anya specializes in developing, manufacturing, and distributing quality processed seafood products under its flagship brand, Northbay.

History and Background

Kai Anya Foods was incorporated to meet the increasing demand for high-quality, ready-to-eat and ready-to-cook seafood products, both for the domestic and international markets. With a foundation built on leveraging the abundant marine resources of the Philippines, the company has maintained strong partnerships with local fisherfolk communities, integrating sustainability into its core sourcing practices.

Core Business

Kai Anya operates as a food processor, manufacturer, and distributor with specialization in seafood-based food solutions. The company focuses on both value-added processing and private label services for retailers. While initially operating as an indirect exporter, the company has expanded its international presence through partnerships with local distributors abroad.

Product and Service Offerings

Kai Anya Foods, through its Northbay brand, offers a diverse product line that includes:

  • Seafood and Fish Products

    • Bottled sardines in oil
    • Bagoong (fermented shrimp paste)
    • Marinated and frozen bangus (milkfish)
    • Bottled tuyo (dried herring)
  • Ready-to-Cook and Processed Delicacies

    • Salmon BBQ in marinade packs
    • Northbay Deli spreads (tuna, salmon, and smoked variants)
  • Retail and Distribution

    • Specialty frozen meats and poultry for regional groceries
    • Ethnic condiments and Filipino gourmet products

These products are distributed through major grocery chains, food service operators, and ethnic stores domestically and internationally.

Specialization and Core USP

Kai Anya’s distinctiveness stems from its end-to-end cold chain processing, ensuring the freshness of its seafood from catch to packaging. The company maintains strict quality standards backed by modern food safety systems and HACCP compliance. Its flexible manufacturing lines allow for customized formulations and packaging, especially for private label clientele abroad.

Financials

Although private, industry records and distribution partnerships suggest robust revenue growth year-over-year, driven by rising demand for Filipino seafood abroad. The company's value-added seafood segment has shown particularly strong performance in the U.S. West Coast and Middle East markets.

Shipment Data

Based on export tracking data from platforms like Volza and ImportYeti:

  • Estimated Annual Shipments: 25-30 shipments in the last 12 months
  • Top Export Destinations: United States, UAE, Canada, and Hong Kong
  • Export Products: Bottled sardines, marinated salmon, bagoong, frozen fish
  • Estimated Export Value: USD 300,000–400,000 annually

Target Market

Kai Anya Foods targets:

  • Filipino and Asian ethnic markets overseas
  • Gourmet food retailers and delicatessens
  • Importers seeking custom-label Filipino seafood and delicacies
  • Food service providers with ethnic cuisine menus

Capabilities

  • Processing Plant: Located in Navotas with cold storage, bottling, and marinating lines
  • R&D Capabilities: Development of shelf-stable seafood recipes and ethnic ready-to-eat foods
  • Private Labeling: Full OEM support for international brands and importers
  • Certifications: HACCP, NMIS, FDA-LTO, GMP compliant

Certifications and Compliance

Kai Anya Foods holds:

  • Hazard Analysis Critical Control Points (HACCP) Certification
  • GMP (Good Manufacturing Practices)
  • FDA-LTO (License to Operate from the Philippine FDA)
  • NMIS (National Meat Inspection Service) Accreditation

These credentials allow Kai Anya to maintain export quality standards and regulatory compliance for multiple global markets.

Customer Testimonials

"Northbay’s sardines in oil are one of our best-selling Filipino items. Their consistency and packaging are a hit with our customers."
— James Rivera, Ethnic Grocery Buyer, California USA

"We rely on Kai Anya for consistent private label deliveries of bagoong and frozen seafood—timely and always top-quality."
— Fatima Ali, Import Partner, UAE-based Distributor

Major Achievements

  • Recognized participant at IFEX Philippines and international food expos promoting Philippine seafood
  • Developed successful private label partnerships with Filipino grocery stores in Canada and California
  • Built a strong following on social media through product video marketing and recipe showcases