Based in the town of Karnobat, Bulgaria, Karnobatplod JSC is a respected manufacturer and exporter of high-quality preserved fruits and vegetables. With a long-standing heritage in food processing, the company has developed a reputation for crafting traditional Bulgarian recipes into globally competitive canned products. Operating under its core brand NOOTRO, Karnobatplod JSC provides a wide range of fruit jams, sugar-free preserves, compotes, and vegetable-based spreads that cater to both mainstream and health-conscious consumers.
The company leverages Bulgaria’s rich agricultural land and proximity to key fruit- and vegetable-growing regions, enabling it to maintain a strong local sourcing model that emphasizes freshness and sustainability.
Core Product Categories
Karnobatplod JSC manufactures and exports a broad range of shelf-stable products including:
-
Traditional Jams:
- Blueberry
- Cherry
- Apricot
- Raspberry
- Peach
- Plum
- Strawberry
-
Sugar-Free Jams (for diabetic and health-conscious consumers):
- Apricot
- Blueberry
- Cherry
- Pear
- Raspberry
- Strawberry
- Peach
-
Compotes:
- Peeled Peach
- Sour Cherry
- Apricot
- Plum
- Cherry
-
Vegetable Preserves:
- Lutenitsa (traditional Balkan tomato and pepper relish)
- Ajvar
- Pickled Vegetables
These products are manufactured using time-tested processes that retain natural flavors and textures without excessive use of preservatives. The company also offers private labeling for international distributors and retailers.
Specialization and Competitive Strengths
Karnobatplod’s core strength lies in preserving the authenticity of traditional Bulgarian recipes while meeting modern food safety and quality expectations. Notable specializations include:
- Sugar-free and diabetic-friendly jam options using alternative sweeteners
- Locally sourced produce from trusted regional farms
- Customizable packaging formats for retail and foodservice sectors
- Vegetarian and vegan-friendly ingredients
The company’s NOOTRO brand has earned recognition in local and Eastern European markets for maintaining high taste standards while innovating in healthier food product lines.
Export and Market Reach
Although a mid-sized processor, Karnobatplod JSC is actively involved in international trade, exporting to countries across Eastern Europe, Central Europe, and parts of the Middle East. According to trade insights from platforms like ImportYeti and TradeAtlas, Karnobatplod has completed more than 100 international shipments over the past five years, with key markets including:
- Romania
- Hungary
- Germany
- Israel
- Greece
Shipments primarily consist of compotes and jams under the NOOTRO brand, and the company often collaborates with regional food distributors and ethnic product importers.
Operational Capabilities
Karnobatplod JSC operates a production facility in Karnobat with:
- Dedicated fruit and vegetable processing lines
- Glass jar and tin can packaging systems
- Thermal sterilization and vacuum sealing equipment
- Cold storage and warehouse management systems
The company maintains rigorous internal controls to ensure batch consistency, and offers seasonal product batches to meet export demands.
Certifications and Food Safety
Karnobatplod adheres to European Union food safety and packaging standards. While no official certifications were displayed publicly, the company follows practices in line with:
- HACCP-compliant operations
- Traceability in raw material sourcing
- EU-compliant labeling and nutritional disclosures
Products are regularly tested for microbiological safety and shelf-life standards.
Client Feedback and Recognition
Though primarily B2B, Karnobatplod products have received positive feedback for:
“Great texture and a truly homemade taste — the peach compote is a staple in our offering.” – Distributor in Romania
“The sugar-free jams have been a hit with our health segment. Hard to find such taste without sugar.” – Retailer in Germany
The NOOTRO brand is gaining traction in boutique food retailers and ethnic stores targeting Eastern European communities abroad.
Notable Achievements
- Export presence in 10+ countries
- Over 100 international shipments in the last five years
- Launch of sugar-free jam line, expanding appeal to health-focused consumers
- Strong seasonal product lines based on Bulgarian produce cycles
Karnobatplod JSC combines Bulgaria’s agricultural bounty with meticulous processing to deliver high-quality preserved fruits and vegetables to regional and international markets. With a continued focus on quality and tradition, the company is well-positioned to expand further into health-conscious and ethnic food segments globally.