Kausar Rice & General Mills – A Leading Name in Premium Rice Production
Kausar Rice & General Mills is a premier rice milling and processing company based in Pakistan, specializing in the production of high-quality basmati and non-basmati rice. As part of the Kausar Group of Companies, the firm has been a major contributor to Pakistan’s agricultural exports, supplying premium rice to markets across Asia, the Middle East, Europe, and North America. With a strong legacy of over 50 years, Kausar Rice is recognized for its modern milling facilities, stringent quality standards, and sustainable farming practices.
Core Business and Specialization
Kausar Rice & General Mills focuses on the processing, packaging, and export of premium rice varieties, catering to both B2B and B2C markets. The company specializes in:
- Basmati Rice – Premium long-grain aromatic rice with high demand in international retail and hospitality sectors.
- Non-Basmati Rice – Includes steamed, sella, and parboiled rice varieties suited for large-scale consumption.
- Custom Rice Blends – Tailored solutions for wholesale distributors, supermarket chains, and food service providers.
Kausar Rice ensures 100% traceability in its supply chain, sourcing the finest paddy from the fertile Punjab region and utilizing state-of-the-art milling technology.
Competitive Strengths and Market Position
Kausar Rice & General Mills is a key player in Pakistan’s $2+ billion rice export industry, with a significant market share in premium basmati exports.
- Annual Processing Capacity: Over 100,000 metric tons of rice.
- State-of-the-Art Facilities: Equipped with Bühler and Satake milling technology ensuring consistent grain quality.
- Annual Export Revenue: Exceeds $100 million, driven by strong international demand.
- Major Export Destinations: UAE, Saudi Arabia, Qatar, Oman, UK, Canada, USA, and Germany.
The company is a preferred supplier for leading global food brands, supermarkets, and wholesalers due to its strict adherence to international food safety and quality standards.
Export and Shipment Data
Kausar Rice is among Pakistan’s top rice exporters, with a consistent track record of delivering high-quality grains to international buyers. Based on trade insights:
- Annual Exports: Over 75,000 metric tons of rice shipped globally.
- Top Export Partners: Middle East (40%), Europe (25%), North America (15%), and Africa (10%).
- Growth Rate: Exports have grown by 15% YoY, driven by rising global demand for premium rice varieties.
Kausar Rice participates in major global food exhibitions like Gulfood, SIAL, and Anuga, strengthening its position in international markets.
Certifications and Compliance
To maintain the highest quality standards, Kausar Rice & General Mills holds certifications from renowned global food safety organizations, including:
- ISO 22000 – Ensuring compliance with international food safety standards.
- HACCP (Hazard Analysis and Critical Control Points) – Certification for risk management in food production.
- BRC (British Retail Consortium) Certification – Recognized by global retailers for food safety compliance.
- FDA (Food and Drug Administration) Approval – Meeting U.S. food import regulations.
- Halal Certification – Ensuring adherence to Islamic dietary requirements.
Customer Testimonials
Kausar Rice has built a strong reputation for reliability, consistency, and premium product quality, as reflected in testimonials from global partners:
"Kausar Rice is our trusted supplier for premium basmati. The consistency in quality and packaging is unmatched. Their logistics and customer support have helped us streamline imports."
– Importer from UAE
"Our customers love Kausar Supreme Basmati. The aroma, taste, and cooking results are exceptional. This is one of the best basmati brands we've introduced in our region."
– Supermarket Chain, Canada
"Kausar Rice’s efficient supply chain management ensures that we receive shipments on time, with perfect grain quality. Their commitment to food safety and compliance makes them a preferred supplier."
– Distributor, Europe
Achievements and Industry Recognition
Kausar Rice has received several industry awards and recognitions, further cementing its leadership in the global rice export industry:
- Pakistan’s "Best Rice Exporter" Award – 2023
- Top 5 Rice Exporters from Pakistan by trade volume and revenue (2024)
- "Excellence in Food Safety" Award for compliance with international hygiene and safety standards
- Official participant at major global food trade fairs like Gulfood, SIAL, and Foodex Japan
Future Outlook
Kausar Rice & General Mills is focused on expanding its global footprint while enhancing sustainability and technological innovation in rice milling. The company is investing in:
- AI-driven sorting and quality control technology for enhanced milling precision.
- Eco-friendly packaging solutions to meet sustainability goals and consumer preferences.
- Expansion into new markets, particularly in North America and East Asia, to increase export volumes by 20% over the next 3 years.
With a legacy of excellence, innovation, and premium quality, Kausar Rice & General Mills remains a trusted global leader in rice production and export, committed to delivering the finest grains to customers worldwide.
