Exhibiting at Thaifex - Anuga Asia 2025

Keko Manufacturing (M) Sdn Bhd, headquartered in Bukit Mertajam, Penang, Malaysia, is a prominent FMCG manufacturer with a strong international presence in the beverage and snack segments. Established in 1993, the company has built an impressive portfolio under several proprietary brands and exports to more than 50 countries worldwide. Known for innovation, quality, and consistent brand development, Keko has positioned itself as one of Malaysia’s leading food and beverage exporters.

Core Business and Product Categories

Keko Manufacturing specializes in the manufacturing, packaging, and global distribution of:

• Beverages:

  • Glinter Sparkling Fruit Beverages
  • Grandtea Herbal Tea Series
  • Grandsoy Soy Milk Drinks
  • Bird’s Nest with White Fungus Drinks

• Snacks and Confectionery:

  • Jayer Tamarind and Fruit Candies
  • Jayer Gummy Candies
  • Jayer Pudding Jelly Cups

These products are available in both retail-ready and OEM formats, targeting supermarkets, convenience stores, and hospitality sectors globally.

Proprietary Brands

Keko’s products are sold under several in-house brands that have gained consumer recognition in Asia, Europe, and the Middle East:

• Glinter – Premium sparkling drinks in over 25 fruit flavors
• Grandtea – Traditional herbal teas infused with modern packaging
• Grandsoy – Soy-based beverages made from non-GMO soybeans
• Jayer – Fruity snacks and jellies
• Keko – Corporate brand label for OEM and B2B segments

Manufacturing Capabilities

Keko Manufacturing operates from a state-of-the-art facility in Penang equipped with:

• Automated bottling and canning lines with 120,000+ bottles/day capacity
• HACCP and ISO 22000-certified production systems
• In-house R&D laboratory developing custom formulations
• Halal-compliant production lines audited by JAKIM

The company is capable of delivering high-volume private label contracts while maintaining quality across multiple SKUs.

Export Footprint and Shipment Data

Keko Manufacturing is a highly export-driven enterprise. Based on publicly available trade data and internal distributor networks:

• Export Countries: 50+ markets across Asia, Europe, Middle East, and Africa
• Key Destinations: Saudi Arabia, China, South Korea, UAE, Indonesia, Nigeria, and the UK
• Annual Shipment Volume (2023): Estimated 1,500–1,800 TEUs
• Top Export Product: Glinter Sparkling Beverage line

Keko regularly participates in major international trade expos such as Gulfood (UAE), SIAL (Paris), and THAIFEX Anuga Asia to expand its distribution network.

Financial Overview

Although Keko is a privately held entity, conservative industry estimations based on market presence and volume output suggest:

• Estimated Annual Revenue (2023): USD 25–35 million
• Revenue Composition: 70% from beverages, 30% from confectionery
• OEM Contracts: Account for approx. 35% of total output
• Annual Growth Rate (CAGR): 12% (2018–2023)

This revenue is primarily export-driven, supported by robust brand equity in the sparkling drink category.

Certifications and Quality Assurance

Keko products meet international food safety and quality requirements. Certifications include:

• HACCP
• ISO 22000
• GMP (Good Manufacturing Practice)
• Halal Certification (JAKIM Malaysia)
• FDA Registration for the United States

The company also ensures compliance with each country’s labeling and import regulations, making it a reliable partner for distributors and retailers worldwide.

Market Position and Target Segments

Keko targets a wide spectrum of consumers and trade buyers:

• Retail Chains (Carrefour, Lulu Hypermarket, AEON)
• Convenience Stores
• HORECA Sector (Hotels, Restaurants, Cafés)
• Private Label Distributors

Its beverages and snacks are particularly positioned toward health-conscious youth, multicultural markets, and tropical flavor-oriented segments.

Digital and Social Reach

• TikTok Presence: @kekogroup.1993 featuring product videos, customer reviews, and manufacturing insights
• Facebook Page: Active engagement with over 30,000 followers
• E-commerce Penetration: Active on Shopee and Lazada for local market

Achievements and Milestones

• 2022: Expanded Glinter line with 5 new exotic flavors
• 2021: Installed new PET bottling line increasing output by 25%
• 2019: Exported to first EU market (Germany)
• 2018–2023: Recorded zero major product recalls globally
• 2023: Recognized as Top 3 Malaysian beverage exporter by MATRADE (Malaysia External Trade Development Corporation)

Keko Manufacturing (M) Sdn Bhd exemplifies Malaysia’s capability to produce high-quality, innovative, and globally competitive food and beverage products, continuously evolving to meet the dynamic tastes and standards of the international market.