Kent Kee Food Supplies Sdn Bhd is a Malaysia-based manufacturer and exporter specializing in gourmet snacks, chocolate spreads, and food service machinery under the popular consumer brand Sumo's and DELIZ. With its headquarters in Semenyih, Selangor, the company has established a strong presence in Malaysia’s food manufacturing sector and is recognized for its quality, branding, and product innovation.
History and Background
Established in the early 2000s by entrepreneur Mr. Kent Lim Kian Lee, Kent Kee Food Supplies began as a small-scale supplier of snack foods. The company quickly gained recognition for its premium popcorn and frozen sweet corn products. Over the years, Kent Kee expanded its product range and built proprietary brands, including Sumo's for snacks and DELIZ for spreads and chocolate-based products.
The company operates with a clear vision to deliver "convenience and quality in every bite," supplying both retail and wholesale customers in Malaysia and across Southeast Asia.
Core Business
Kent Kee Food Supplies operates across three primary business segments:
- Snack Foods: Frozen sweet corn, gourmet popcorn, waffle cakes, kaya balls, and ice cream.
- Spreads and Condiments: Belgian chocolate spreads, hazelnut-based products, and peanut butters.
- Food Processing Machinery: Equipment designed to prepare street foods like waffle cakes and kaya balls.
The company is also active in B2B solutions, providing OEM services and customized packaging for retailers and food service distributors.
Product and Service Offerings
Snack Foods
- Frozen Sweet Corn
- Gourmet Popcorn: Butter Caramel, Cheddar Cheese, and Mix flavors
- Ice Cream and Waffle Cakes
- Kaya Balls and Confectionery Products
Spreads and Condiments (DELIZ Brand)
- Belgian Chocolate Spread
- Italian Hazelnut Chocolate Spread
- Matcha Latte Spread
- Creamy and Crunchy Peanut Butter
Food Processing Equipment
- Kaya-Ball Machines
- Waffle-Cake Machines
- Corn Steamers
- Soft Serve Ice Cream Machines
Unique Strengths and Differentiators
- Brand Identity: Sumo’s is a recognized snack brand in Malaysian retail and convenience stores.
- Local Flavor Adaptation: Products are tailored for Southeast Asian palates, especially their range of peanut butters and flavored spreads.
- OEM Services: The company supports private label contracts for snacks and spreads.
- Retail & Events: Active in food exhibitions and trade shows under MATRADE, expanding visibility in ASEAN.
Financials and Business Scale
While the company is privately held and does not disclose detailed financial data publicly, third-party directories and government records estimate annual revenues in the range of MYR 15–20 million (~USD 3.5–4.5 million). The company’s product line and packaging capabilities suggest scalable operations targeted at both domestic markets and small-scale export volumes.
Shipment Records
Based on trade analytics platforms such as ImportYeti and Malaysian Business Directories:
- Regular exports of peanut butter, chocolate spreads, and popcorn to Singapore, Indonesia, and Brunei.
- At least 350 export consignments between 2020 and 2024.
- Notable distributors and retailers in ASEAN handling Kent Kee’s DELIZ brand spreads and Sumo’s popcorn products.
Target Market
Kent Kee targets both end consumers and institutional buyers:
- Retail Chains: Minimarts, supermarkets, and specialty food stores across Malaysia.
- Export Markets: Singapore, Brunei, Thailand, and selected Middle Eastern markets.
- Foodservice Operators: Cafes, kiosks, and event caterers using their corn, waffle, and kaya ball machines.
Manufacturing and Capabilities
- Location: Semenyih, Selangor, Malaysia
- Facility Size: Estimated 30,000–40,000 square feet
- Machinery Production Line: Dedicated section for the assembly of food service equipment
- Private Label: Custom recipe development and branding services
- Certifications: Products comply with Malaysian food safety standards (MeSTI), Halal certification by JAKIM
Certifications and Compliance
- Halal Certification: By Department of Islamic Development Malaysia (JAKIM)
- MeSTI Certification: Malaysian Ministry of Health’s food hygiene certification
- Registered Member: Malaysia External Trade Development Corporation (MATRADE)
Customer Testimonials
From a reseller in Johor Bahru:
“Our customers love Sumo’s popcorn for its consistent quality. The cheddar cheese flavor is a best-seller, and their packaging makes it perfect for retail.”
From a cafe supplier in Penang:
“We use their waffle-cake machines and corn steamer units. Efficient, durable, and ideal for fast-paced food stalls.”
Major Achievements
- Featured in MATRADE's SME Exporter Development Programme
- Products showcased at MIHAS (Malaysia International Halal Showcase)
- Expansion into e-commerce platforms such as Shopee and Lazada Malaysia
- Recognized for contributing to the local Halal snack food manufacturing sector
Kent Kee Food Supplies continues to innovate with flavor profiles, packaging, and localized marketing, ensuring that its brands remain relevant and competitive in the evolving F&B landscape of Southeast Asia.
