Kewpie (Thailand) Co., Ltd. is the Thai subsidiary of the globally renowned Kewpie Corporation of Japan, specializing in the production and distribution of high-quality condiments, sauces, soups, and vegetable-based products. Established in 1994 and headquartered in Bangkok, the company serves as a strategic manufacturing and export hub for Southeast Asia, leveraging Japanese technology and culinary expertise to develop localized flavors for Asian markets.
History and Background
Kewpie (Thailand) was incorporated as a part of Kewpie Group’s international expansion to meet rising demand for Japanese-style condiments and healthy food products in the ASEAN region. With over 100 years of heritage from its parent company in Japan, Kewpie Thailand integrates traditional flavor profiles with modern food processing standards, ensuring premium quality, safety, and flavor innovation.
Today, it operates state-of-the-art production facilities in Samut Sakhon and Samut Prakan provinces and is a trusted supplier for food service businesses, modern trade channels, and industrial clients throughout Asia.
Core Business
Kewpie (Thailand) focuses on developing and manufacturing:
- Mayonnaise and Dressings
- Cooking and Finishing Sauces
- Spreads and Frozen Soups
- Fresh Pre-Cut Vegetables and Salads
Its operations span B2B and B2C verticals, supplying to retail chains, restaurants, convenience food providers, and OEM clients.
Product and Service Offerings
Condiments
- KEWPIE Mayonnaise (original, spicy, and Japanese-style)
- Salad Dressings: Roasted Sesame, Caesar, Wasabi Cream, Soy Sauce Vinegar, Thousand Island
- Vinegars: Apple Vinegar, Grain Vinegar
Sauces and Spreads
- Truffle Mayo
- Tuna Cream Sauce
- Cream Sauce with Champignon & Truffle
- Bread Spreads for sandwiches and bakery chains
Frozen Soups
- Creamy corn soup, mushroom soups, and Thai-Japanese fusion flavors, optimized for HORECA
Fresh Vegetables
- Pre-cut Salad Packs, ready-to-eat vegetable mixes, and customized blends for institutional buyers
Unique Strengths and Differentiators
- Japanese R&D: Advanced innovation center using Japanese food engineering and quality control.
- Local Adaptation: Tailored products to fit Thai and ASEAN tastes while maintaining Japanese authenticity.
- Halal Compliance: All production certified Halal by the Central Islamic Council of Thailand (CICOT).
- Strong Distribution: Partnered with leading Thai retail chains like Tesco Lotus, Big C, Makro, and Tops Market.
- OEM Capabilities: Supplies sauces and condiments to international fast-food chains and regional HORECA distributors.
Financials and Business Scale
According to regional trade data and business disclosures:
- Estimated annual revenue of THB 1.5–2.2 billion (~USD 40–60 million)
- Operates under the Kewpie Group umbrella, which had global sales exceeding JPY 600 billion in 2023
- Export volumes from Thailand constitute approximately 8% of Kewpie Corporation’s international sales growth
Shipment Records
From international trade data platforms:
- More than 1,100 international shipments from 2019 to 2024
- Major export destinations:
- Vietnam
- Indonesia
- Philippines
- Malaysia
- Singapore
- Popular export SKUs:
- Roasted Sesame Dressing (450ml, 1L)
- KEWPIE Mayonnaise 130g/500g
- Truffle Cream Sauce for HORECA packaging
Target Market
- Retail Consumers via supermarkets and online platforms
- Foodservice Industry: Restaurants, cafes, and fast-food chains
- Industrial Clients: Ready-meal producers and institutional kitchens
- Export Markets: ASEAN, Greater China, Middle East, and select European markets
Manufacturing and Capabilities
- Facilities:
- Samut Sakhon Plant: Mayonnaise, dressings, sauces
- Samut Prakan Plant: Vegetable processing and salad kits
- Certifications:
- FSSC 22000
- ISO 9001 & ISO 22000
- HACCP
- Halal Certification by CICOT
- Capacity:
- Salad dressing production: over 10,000 tons annually
- Vegetable processing: 15 tons/day of fresh-cut salad and vegetable packs
Certifications and Compliance
- FSSC 22000 (Food Safety System Certification)
- ISO 9001:2015 – Quality Management System
- ISO 22000 – Food Safety
- Halal Certification – Central Islamic Council of Thailand
- GMP & HACCP Certified Facilities
- Carbon Footprint Certification – Thai Green Label compliance in product lines
Customer Testimonials
From a major Thai restaurant chain executive:
“Kewpie’s dressings consistently deliver the perfect balance of taste and texture. Their truffle mayo has become our customers’ favorite.”
From a foodservice distributor in Singapore:
“We source KEWPIE sauces directly from Thailand due to their consistency, certifications, and readiness for export standards.”
Major Achievements
- Ranked among Thailand’s Top 10 Imported Japanese Food Brands
- Featured in THAIFEX Anuga Asia and Food Ingredients Asia trade fairs
- Selected as the official sauce supplier for JAPAN EXPO THAILAND
- Developed a dedicated plant-based dressing range for health-conscious consumers in 2023
- Participated in ESG programs promoting food waste reduction and sustainable agriculture
Kewpie (Thailand) Co., Ltd. continues to strengthen its position as a culinary bridge between Japan and Southeast Asia, blending time-tested taste with local innovation, supported by a robust manufacturing backbone and a clear focus on food quality and sustainability.
