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T2

Exhibiting at Thaifex - Anuga Asia 2025

12-XX37
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Traditional Vietnamese Foods: Nem Nướng Ông Ù, Bò Lá Lốt, Nem Cuộn Sả, Chả Ram Tôm Đất

Ready-to-Eat Meals: Pre-packaged Vietnamese dishes

Frozen Foods: Frozen traditional Vietnamese appetizers

Product Gallery:

Beef With Guise Leaves

Beef With Guise Leaves

Grilled Pork Roll

Grilled Pork Roll

Grilled Pork Roll And Sauce

Grilled Pork Roll And Sauce

Pork Roll In Lemongrass

Pork Roll In Lemongrass

Khang Nhi Y Food Co., Ltd. is a Vietnam-based manufacturer and exporter of traditional Vietnamese cuisine under the Ông Ù Food brand. Headquartered in Ho Chi Minh City, the company has gained recognition for its commitment to preserving authentic Vietnamese flavors through modern manufacturing practices, offering frozen and ready-to-eat meal products tailored for both domestic and international markets.

History and Background

Founded by Phùng Bách Quang, Khang Nhi Y Food Co., Ltd. was established to modernize and globally commercialize beloved Vietnamese culinary staples. With deep roots in regional culinary traditions, the company began by offering handcrafted foods at local markets and gradually transitioned into a large-scale food processing enterprise.

The launch of the Ông Ù Food brand marked a turning point, allowing the company to deliver traditional Vietnamese dishes such as Nem Nướng (grilled pork rolls) and Bò Lá Lốt (beef wrapped in betel leaves) in a convenient and exportable format.

Core Business

The company’s core activities revolve around:

  • Production of traditional Vietnamese snacks and appetizers
  • Frozen and ready-to-eat food manufacturing
  • Distribution across local and international retail channels
  • OEM/private label food production

Product and Service Offerings

Signature Traditional Products

  • Nem Nướng Ông Ù: Grilled fermented pork skewers, a southern Vietnamese delicacy
  • Bò Lá Lốt: Ground beef rolled in aromatic betel leaves
  • Nem Cuộn Sả: Pork rolls skewered on lemongrass stalks
  • Chả Ram Tôm Đất: Mini shrimp spring rolls made with wild-caught shrimp

Ready-to-Eat and Frozen Offerings

  • Pre-packaged Vietnamese dishes such as:
    • Grilled pork vermicelli sets
    • Lemongrass beef rice bowls
  • Frozen snack assortments targeted at Asian cuisine aisles in retail

Custom and OEM Services

  • Private label production of Vietnamese appetizers and snack foods
  • Export-ready packaging with compliance to FDA and HACCP standards

Unique Strengths and Differentiators

  • Authentic Recipes: Products are based on traditional home-style recipes, adapted for scalable production
  • Clean Label Focus: No artificial preservatives or colorants; ingredients sourced from Vietnamese farms
  • Ready-to-Serve: Frozen and microwavable packs ensure convenience without compromising taste
  • Export-Oriented: Multilingual packaging and international certifications facilitate global distribution

Financials and Business Scale

Though financial details remain private, industry insights suggest:

  • Estimated annual revenue of VND 30–50 billion (~USD 1.3–2.2 million)
  • Product output exceeds 100 tons/month of frozen and RTE goods
  • Distribution to over 500 retail stores across Vietnam and entry into cross-border markets via online platforms

Shipment Records

Data from Vietnamese SME export initiatives and import-export directories show:

  • Active exports to:
    • Japan: Vietnamese supermarkets and ethnic retailers
    • South Korea: Korean-Vietnamese specialty stores
    • Australia: Asian food importers targeting Vietnamese diaspora
  • Most exported SKUs:
    • Frozen Nem Nướng (12-pack)
    • Chả Ram Tôm Đất (shrimp rolls)
    • Bò Lá Lốt in vacuum packs

Target Market

  • Vietnamese Consumers: Health-conscious and time-constrained buyers in urban areas
  • Overseas Vietnamese Communities: In Japan, Australia, the USA, and Korea
  • Ethnic Grocery Stores: Vietnamese and Southeast Asian retail channels abroad
  • Hospitality and Foodservice: Hotels and caterers serving Vietnamese cuisine

Manufacturing and Capabilities

  • Facility Location: Ho Chi Minh City, Vietnam
  • Processing Infrastructure:
    • Semi-automated meat preparation and rolling lines
    • IQF (Individual Quick Freezing) tunnels for freshness retention
    • Vacuum packaging and cold-chain distribution capabilities
  • Production Flexibility: Able to produce both branded and private-label orders in large volumes

Certifications and Compliance

  • HACCP Certified
  • Vietnam FDA Approved
  • Halal Certification (in process for Middle Eastern exports)
  • OEM Compliance: EU, USA, and ASEAN market-ready packaging and labeling standards

Customer Testimonials

From a food distributor in Australia:

“Ông Ù’s products are a consistent best-seller in the Vietnamese section. Their Nem Nướng is top-notch in quality and authenticity.”

From a Vietnamese restaurant chain in Japan:

“We rely on Khang Nhi Y for frozen Bò Lá Lốt and shrimp rolls. Their packaging and taste make it easy to serve restaurant-quality food quickly.”

Major Achievements

  • Participated in Vietnam Foodexpo 2022 and Vietfood & Beverage Expo
  • Selected for Vietnam Export Promotion Program 2023
  • Listed on major e-commerce platforms including Shopee Vietnam and Tiki.vn
  • Export partnerships established with importers in Japan, Korea, and Australia

Khang Nhi Y Food Co., Ltd. continues to champion Vietnamese culinary heritage through modern manufacturing, ensuring that traditional flavors are delivered to global consumers with convenience, consistency, and cultural integrity.